MASTERING CONCEPT IN MANAGINGMASS COMMUNICATIONBy: Abigail FonteREMEMBER THIS!
CONCEPT 2Advertising ObjectivesThe REASONS why we doAdvertising
ADVERTISING OBJECTIVES4 Advertising Purpose: Inform Persuade Remind Reinforce
WHAT ARE YOUR PURPOSE?Think about the reason why……. to build a good communication….
WHAT ARE YOU COMMUNICATING?INFORMATION . . . INFORMATIVE
WHAT ARE YOU COMMUNICATING?PUSH >>>>>>> PERSUASIVE
WHAT ARE YOU COMMUNICATING?CALENDARS ……. REMINDER
WHAT ARE YOU COMMUNICATING?STEEL OR SUPPORT …… REINFORCEMENT
WHY WE ADVERTISE?4 Advertising Purpose: Inform Persuade Remind Reinforce
Chapter 18 remember this concept
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Chapter 18 remember this concept

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Chapter 18 remember this concept

  1. 1. MASTERING CONCEPT IN MANAGINGMASS COMMUNICATIONBy: Abigail FonteREMEMBER THIS!
  2. 2. CONCEPT 2Advertising ObjectivesThe REASONS why we doAdvertising
  3. 3. ADVERTISING OBJECTIVES4 Advertising Purpose: Inform Persuade Remind Reinforce
  4. 4. WHAT ARE YOUR PURPOSE?Think about the reason why……. to build a good communication….
  5. 5. WHAT ARE YOU COMMUNICATING?INFORMATION . . . INFORMATIVE
  6. 6. WHAT ARE YOU COMMUNICATING?PUSH >>>>>>> PERSUASIVE
  7. 7. WHAT ARE YOU COMMUNICATING?CALENDARS ……. REMINDER
  8. 8. WHAT ARE YOU COMMUNICATING?STEEL OR SUPPORT …… REINFORCEMENT
  9. 9. WHY WE ADVERTISE?4 Advertising Purpose: Inform Persuade Remind Reinforce

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