Chapter 18 remember this concept

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  • 1. MASTERING CONCEPT IN MANAGINGMASS COMMUNICATIONBy: Abigail FonteREMEMBER THIS!
  • 2. CONCEPT 2Advertising ObjectivesThe REASONS why we doAdvertising
  • 3. ADVERTISING OBJECTIVES4 Advertising Purpose: Inform Persuade Remind Reinforce
  • 4. WHAT ARE YOUR PURPOSE?Think about the reason why……. to build a good communication….
  • 5. WHAT ARE YOU COMMUNICATING?INFORMATION . . . INFORMATIVE
  • 6. WHAT ARE YOU COMMUNICATING?PUSH >>>>>>> PERSUASIVE
  • 7. WHAT ARE YOU COMMUNICATING?CALENDARS ……. REMINDER
  • 8. WHAT ARE YOU COMMUNICATING?STEEL OR SUPPORT …… REINFORCEMENT
  • 9. WHY WE ADVERTISE?4 Advertising Purpose: Inform Persuade Remind Reinforce