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Can Quiet Brands Be Heard
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Can Quiet Brands Be Heard

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Can Quiet Brands Be Heard Presentation Transcript

  • 1. Brands are unique creaturesMonday, August 13, 12
  • 2. They live and breathe in cultureMonday, August 13, 12
  • 3. They manifest in imaginationMonday, August 13, 12
  • 4. And they thrive on attentionMonday, August 13, 12
  • 5. Ubiquity, however, is no longer difficult to attain... ...so brands are able to make more noise than everMonday, August 13, 12
  • 6. In all this ruckus, the craving for real attention has not subsided.Monday, August 13, 12
  • 7. By clamoring for survival, brands are essentially suffocating.Monday, August 13, 12
  • 8. Can quiet brands be heard?Monday, August 13, 12
  • 9. #McDStoriesMonday, August 13, 12
  • 10. How can brands satisfy their hunger without becoming monsters?Monday, August 13, 12
  • 11. disruptive & noisy,Monday, August 13, 12
  • 12. relentlessly obtrusive,Monday, August 13, 12
  • 13. wicked and greedy monsters.Monday, August 13, 12
  • 14. Simplify your strategy without sacrificing impact.Monday, August 13, 12
  • 15. WALL Select a smart platformMonday, August 13, 12
  • 16. Concentrate a feelingMonday, August 13, 12
  • 17. Be unique. Be yourself.Monday, August 13, 12