Social Media Training: Facebook & Twitter

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Social Media Training: Facebook & Twitter

  1. 1. Social Media Class: Facebook & Twitter Wednesday, April 17, 2013
  2. 2. Facebook Lecture
  3. 3. Pages & Profiles•  What’s the difference between a page & a profile?
  4. 4. Content•  Posting frequency•  Posting types –  Photos –  Links –  Video –  Events –  Tagging –  Sharing•  Dos & Don’ts•  Sharing Content –  Friends –  Other pages –  Social networks
  5. 5. Tools•  Ads & promoted posts
  6. 6. Tools•  Custom apps
  7. 7. Tools•  Offers, events, polls
  8. 8. Admin•  Highlighting & pinning•  Analytics•  Adding Admins•  Admin settings –  Admin panel –  Moderating –  Messages•  Liking other pages
  9. 9. Design•  Cover photo•  Profile picture•  Tabs•  Rules, regulations
  10. 10. Facebook Q & A
  11. 11. Facebook Workshop
  12. 12. Take a break!
  13. 13. Twitter Lecture
  14. 14. What is Twitter?•  Why you should use it
  15. 15. How to set up a profile•  Choosing a twitter handle•  Profile –  Photo –  Header –  Name, location, bio•  Design –  Background –  Colors
  16. 16. Populating•  Where to find content•  How to post content –  Hashtags –  Short Links –  @ replies –  ReTweeting –  DMs
  17. 17. How to gain followers•  Follow people•  Mention people•  Retweet other people’s tweets•  Share quality content
  18. 18. Examples•  Personality, humor•  Customer services•  Expert•  Chats•  Tips
  19. 19. Examples•  Southwest Airlines
  20. 20. Twitter Q & A
  21. 21. Twitter Workshop
  22. 22. Thank You! @theabbiagency @connieaguilar @nicolerosedion @tywhitaker

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