Email Marketing Strategy in 40 Characters
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Are you using email marketing to communicate directly with your audience and potential customers? We can help you get started - find out what email marketing is, select your email marketing platform, learn how to build your email list and to craft your best email when reaching your customers.
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Email Marketing Strategy in 40 Characters
- 2. HOUSEKEEPING ITEMS • Please sign in on the sign in sheet • Next week’s presenta4on: How to create a business website • Feel free to work off of you laptops! • WiFi Password: password Email Marke4ng for Your Company The Abbi Agency
- 4. PART 1: GETTING STARTED Email Marke4ng for Your Company The Abbi Agency
- 5. WHAT IS EMAIL MARKETING? Email Marke4ng for Your Company The Abbi Agency
- 6. DO I NEED EMAIL MARKETING? Email Marke4ng for Your Company The Abbi Agency DoIhavea consistentflowof informationto pushout? DoIhavedeals andother exclusiveoffers thatwouldwork? Areotherkey playersinmy industryusing emailmarketing?
- 7. WHICH PLATFORM SHOULD I USE? Email Marke4ng for Your Company The Abbi Agency
- 8. WHICH PLATFORM SHOULD I USE? MailChimp • Customizable templates • Op4mized for mobile • User-‐friendly • A/B Split Tes4ng • In-‐depth reports on performance • Geoloca4on and segmenta4on op4ons • Social media integra4on • Pricing based on list size • Schedule emails Email Marke4ng for Your Company The Abbi Agency
- 9. WHICH PLATFORM SHOULD I USE? Constant Contact • Drag & Drop edi4ng • Customizable email templates • Social media integra4on • Support via phone, email, chat, videos and more • Free 30 day trial • Pricing based on list size • Schedule emails • Nega4ves: no customiza4on for advanced users; lacks autoresponders Email Marke4ng for Your Company The Abbi Agency
- 10. WHICH PLATFORM SHOULD I USE? Emma • Customizable & mobile-‐ op4mized templates • Response tracking • Google Analy4cs integra4on • Easy drag & drop design tools • Beau4ful interface • 60 day free trial • Unlimited image hos4ng space • Scheduled emails • List customiza4on & segmenta4on Email Marke4ng for Your Company The Abbi Agency
- 11. PART 2: CREATE YOUR STRATEGY Email Marke4ng for Your Company The Abbi Agency
- 12. BUILD A STRONG EMAIL LIST Email Marke4ng for Your Company The Abbi Agency Tips for your email list: • Quality over quan4ty • Follow the rules • Opt-‐in and Opt-‐out • Don’t just add random contacts • Don’t buy/sell lists • Feature on your website • Double opt-‐in • Be honest & straigh^orward • Build off of your current subscribers • Contes4ng and incen4vizing • Use your assets to encourage sign ups • Promote on social media
- 13. PREPARE AND STRATEGIZE Email Marke4ng for Your Company The Abbi Agency Build an Ed Cal of topics Timing • Be consistent • Pick op4mal 4mes • Thursdays, 9-‐11am or 2-‐3pm Frequency • Objec4ve: Value • Be more concerned on amount of valuable content you have to send • Feel out your audience • Recommend: cover one topic per email
- 14. PART 3: SEND YOUR EMAIL Email Marke4ng for Your Company The Abbi Agency
- 15. HOW TO SET UP YOUR EMAIL Email Marke4ng for Your Company The Abbi Agency Design • Use templates • Contract out How to get your email open • Don’t be clever, be straigh^orward • Use power words & numbers • Keep it short – 120 characters max • Make it “from” you • Experiment with A/B tes4ng • Make it sound & feel exclusive • Build trust & expecta4on over 4me
- 16. HOW TO CREATE YOUR EMAIL Email Marke4ng for Your Company The Abbi Agency Keep it short • Preview ar4cles & deals • Link back to website Make it Visual • Include pictures and videos as much as possible Connect your social and website
- 17. HOW TO WRITE YOUR EMAIL Email Marke4ng for Your Company The Abbi Agency Make emails scan-‐able Be personal and down-‐to-‐earth • Ask ques4ons • Don’t follow a strict formula • Add a personal touch • Don’t automate your gree4ng • Use the word “you” Don’t waste people’s 4me • If no content to share, don’t send an email • Don’t always ask for things, also be useful
- 18. MAKE YOUR EMAIL MATTER Email Marke4ng for Your Company The Abbi Agency WouldI subscribeto thislist? WouldIopen thisemail? Arepeople benefitting fromthis? WouldI unsubscribe fromthis? WouldImake apurchase?
- 19. MORE RESOURCES • The Abbi Agency Blog • MailChimp Blog • Constant Contact Blog & Trainings Email Marke4ng for Your Company The Abbi Agency QUESTIONS?