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Twitter Basics for Business 2014
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Twitter Basics for Business 2014

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This presentation covers basic business tools for using Twitter in a small business marketing plan. It also offers and introduction to the social networks lingo and terminology.

This presentation covers basic business tools for using Twitter in a small business marketing plan. It also offers and introduction to the social networks lingo and terminology.

Published in: Marketing, Technology, Business

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  • 1. Twitter for Business Abbi Siler Training Specialist /Business Consultant lsiler@astate.edu l @abbisiler
  • 2. What is Twitter? “Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information.” – via Twitter.com •Twitter allows you to read and write short messages (called tweets) that are displayed publically and can be searched. •You decide who’s messages you want to read by following other accounts and people choose to read your messages by following your account. •You can use Twitter at your desk or on the go!
  • 3. Twitter • 135,000 new users join the site every day. • 190 million unique visitors to the site every day. • 43% of Twitter users access the social network via a mobile device. • 60% of tweets come from a third party application – hootsuite, tweetdeck, instagram, etc. • 9,100 tweets per second. 645,750,000+ total Twitter Users 58 million tweets sent per day 2.1 billion search queries per day 40% of users who watch Twitter but do not tweet *Data collected May 2014 via Statisticbrain.com
  • 4. The Lingo – a Twitter Glossary Tweet: the 140 character message you share or read on Twitter. Includes punctuation & links. Retweet (RT): if you see a tweet by another user you want to share, you click Retweet to send it out to your followers instantly. Twitter Tag: when you sign up for Twitter you choose a username this becomes your twitter tag: @username. People can then directly interface with you via Twitter. Mention: Once you have a Twitter Tag, you can mention others and people can mention you in their tweets. Example: “@abbisiler I’m in your workshop, and I’m tweeting you!”
  • 5. The Lingo - continued Message (DM): If you want to privately share with another user on Twitter you can Direct Message them if they are already following you. Example: “DM (or D) @abbisiler I’m really confused, can I ask you a question later?” Hashtag (#): Many users will create a tweet centered around certain topics. You can use a hashtag to send your message to others also interested in that topic. Example: “Businesses are using social networks more every day – see the stats here: http://blahbl.ah #socialmedia #business” Short Links: web addresses can be really long and take up all of your room. Using a short link can help save room in your tweets. Example: http://www.pleth.com/do-it-yourself-bookmarks-for-business.htm --- can be shortened to: http://ow.ly/5DBNk * You can get a full glossory at: https://support.twitter.com/entries/166337- the-twitter-glossary
  • 6. Twitter & Your Website • Twitter is growing by leaps and bounds & will continue to grow especially with the younger mobile generations. • Great for direct website traffic, interacting with a niche industry or community. • More targeted audiences & analytics of click through rates and targets on links. • Great way to build yourself as a resource in an industry & you can be found locally, nationally & internationally.
  • 7. Think About Your Online Strategy • What are your goals? – Education? Sales? Phone Call? – Lead Generation? – Communicating an idea, thought, or brand? – How are you currently trying to reach them? • Do you have a website? – Is it updated? Do you have control? Is it flexible? – Are your customers finding and using your website?
  • 8. Do some research… • Before you get started spend some time searching on http://search.twitter.com for the keywords you think people would be using when discussing your business, industry or product. • Listening first can help you decide if this social network is where you need to be and will also allow you to see how others are using the platform in your industry.
  • 9. Let’s get familiar with Twitter http://twitter.com
  • 10. Let’s take a break & take time to connect online! Facebook: facebook.com/asu.asbtdc Twitter: @asbtdc_asu Pinterest: pinterest.com/astatesbdc Instagram: instagram.com/asusbtdc
  • 11. Hands on with Twitter http://twitter.com
  • 12. Setting Up An Account • Choose a short & memorable twitter tag for your business. Name of business works best. • Fill in as many fields as possible in the profile. Great for search engine & also helps people identify if you are worth the follow! • USE A PHOTO – this is important – credibility is crucial on Twitter and most “spammers” do not have a photo set, don’t get lumped with the rest! • Don’t get too excited – take it easy. Don’t auto follow anybody – you will get kicked off. In the beginning, follow relevant, local people you trust. Don’t follow more than 100 people in one day – spread it out and take your time. • Tweet something before you start following people – put out at least 10 tweets. People won’t follow you if you aren’t saying anything.
  • 13. Time Management Hootsuite, TweetDeck, Twuffer… You have options – if maintaining a strong Twitter presence you should be tweeting often. Anywhere from 15-25 times/day. Schedule. Respond. Retweet. Share.
  • 14. Let’s look at Hootsuite http://hootsuite.com
  • 15. Best Practices on Twitter Build your following, reputation, and customer's trust with these simple practices: Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them! Listen. Regularly monitor the comments about your company, brand, and products. Ask. Ask questions of your followers to glean valuable insights and show that you are listening. Respond. Respond to compliments and feedback in real time. *Source: http://business.twitter.com/basics/best-practices
  • 16. Best Practices… Continued Reward. Tweet updates about special offers, discounts and time-sensitive deals. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? *Source: http://business.twitter.com/basics/best-practices
  • 17. Questions?
  • 18. Contact Us Arkansas State University Small Business and Technology Development Center (870) 972-3517 asusbtdc@astate.edu www.astate.edu/a/sbtdc www.facebook.com/ASU.SBTDC www.twitter.com/asbtdc_asu

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