Social Media & The Government

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Social Media & The Government

  1. 1. Social Media & The Government<br />How are governments using social media to connect with their societies?<br />How are societies using social media to connect with their governments?<br />Local Governments - Presidential Campaigns - Egypt<br />Congress - United States - United Nations - Asia - more!<br />Abbi Siler<br />Marketing & Account Management<br />abbi@pleth.com<br />Follow: @abbisiler<br />www.pleth.com<br />
  2. 2. Modern Communication <br />Social networks are bringing about a new sense of openness and communication throughout the world. <br />With instant ‘connections’ to other parts of the world – news coverage of events are delivered to our ears & eyes in ‘real time.’<br />Even breaking news stories may evolve from<br />a simple Facebook Status update or a tweet<br />from the side of the road.<br />The argument- “social media is just a fad”<br />just doesn’t hold up at this point– this<br />powerful tool has transformed entire<br />industries and even governments.<br />
  3. 3. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  4. 4. Government Using Social Media to Convey a Message –connecting with Arkansas.<br />
  5. 5. How Are They Using Social Media?<br />Invitations to Events<br />Sharing Information<br />Campaigning<br />YouTube Commercials<br />LinkedIn Connections<br />Live Updates from Press Conferences<br />Polls, Surveys & Research<br />
  6. 6. Let’s talk about Egypt….<br />Meet Asmaa Mahfouz – this video posted on Jan 18th<br />Social Media played a<br />role in the Egyptian Revolution<br /> - there’s no doubt here.<br />But how large? <br />Could it happen here?<br />Where did it all begin?<br />http://www.youtube.com/watch?v=SgjIgMdsEuk<br />
  7. 7. Social Media & Egypt<br />"How a revolution comes to be is a mystery to me. It's important to credit the brave people that take chances to stand up to regimes. They're the star. What I like to think of services like Twitter and other services is that it's kind of a supporting role. We're there to facilitate and to foster and to accelerate those folks' missions.“ – Biz Stone, Twitter<br />"Those who clamp down on Internet freedom may be able to hold back the full impact of their people's yearnings for a while, but not forever.“ – Hillary Clinton<br />"I want to meet Mark Zuckerberg and thank him personally.“ - WaelGhonim, an Egyptian activist & Marketing Director for Middle East & North Africa office of Google.<br />http://cnn.com/video/?/video/world/2011/02/16/lake.facebook.revolution.cnn<br />
  8. 8.
  9. 9. Notable Articles & Resources<br />http://www.richardrbecker.com/2011/02/causing-revolutions-influence-of-nobody.html<br />http://www.npr.org/2011/02/16/133775340/twitters-biz-stone-on-starting-a-revolution<br />http://www.youtube.com/watch?v=SgjIgMdsEuk<br />http://www.rawstory.com/rs/2011/02/11/i-meet-mark-zuckerberg-personally-google-exec-tells-cnn/<br />http://thenextweb.com/me/2011/02/14/crisis-in-egypt-a-recap-infographic/<br />http://politicalticker.blogs.cnn.com/2011/02/16/147272/<br />http://mashable.com/2010/05/10/social-media-government/<br />http://www.pbs.org/mediashift/2009/01/government-20-how-social-media-could-transform-gov-pr005.html<br />http://techcrunch.com/2011/02/19/facebook-egypt-newborn/<br />
  10. 10. I would love to connect with you more!<br />Facebook Me: fb.me/abbi.siler<br /> Invite on LinkedIn: linkedin.com/in/abbisiler<br />Follow on Twitter: @abbisiler<br />Email Me: abbi@pleth.com<br />download this presentation at slideshare.net/abbisiler<br />

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