Presented by Abbi
“But you will receive power when the Holy Spirit comes
on you; and you will be my witnesses in Jerusalem, and
in all Judea and Samaria, and to the ends of the earth.”
Let’s take a look at how Social Media has
and continues to effect the world today!
o Launched in 2004 , has grown to 500 million
users as of July 2010.
o Originally used to connect with friends, share
photos, and real-time updates.
o Has become one of the largest marketing
phenomenons for business today.
o If your customers are looking for your business
on Facebook, will you be there?
• Over 500,000,000 users – worldwide!
• People spend over 700 million minutes per
month on Facebook.
• Average user is connected to 80 Community
Pages, Groups, and events.
• 150 million active mobile users. Mobile
Facebook users are twice as active than non-
Profiles vs. Pages
Profiles are for people.
Pages are for entities.
Friends vs. Fans
Friends are for profiles.
Fans are for pages.
Wall, Info, News Feed,
Insights, Places, & Tags.
o Your Personal Facebook Account is set-up under personal
email account. You connect directly with other people by
becoming friends. You can actively participate on other Pages
and develop your own pages from this profile/account.
o Profiles are NOT to be used to promote businesses or
potentially be terminated from Facebook all together.
o Allows Privacy Controls for all interactions on Facebook.
A recognizable photo – you want people to know who
you are, and recognize you when they are searching
for you on Facebook.
Work/Education – this will allow people to recognize
you by your place of work. Makes you more
identifiable to those searching for you.
Current City, Interests, Contact Info
Perhaps you feel like you won’t use your
personal profile very much, but you do realize
the need for your church to have a Page –
• Profiles will allow you to put a FACE with your
church. When interacting with other churches or
members on Facebook, your profile will be how
you represent your church.
• You may not want to be there, but your community
may need you to be.
Don’t ever share anything
you would not put your
picture next two on highway
Use The Preview My Profile
Button when changing your
Protect your family & friends,
don’t share things about
them that they would not
want to share!
Select The Right Category
• Select Brand, Product, or Organization
• Choose Religious Organization
Consider Your Page Name
• Use Your Church or Organization’s Name
• Keep It Simple & Memorable
Pages Are Public
Don’t Forge Another Company’s Name
Photos: Location Photo,
Deacon & Staff Photos, Photos
of Events, Fundraisers, Mission
Videos: Consider doing a
weekly or monthly video with a
member or pastor.
Links: News articles both local
& national, Church news,
Church blog, & website!
Tag other churches, pastors
or organizations when
working on projects together.
Use keywords in every status
Sharing information in
140 characters or
Great for building
Great for spreading
the good news!
Hashtags – keywords that
tie people together in one
topic or idea.
ReTweet (RT) – when
someone shares what you
have to say with their
Mention – when another
tweeter talks about you by
name or initiates a
Social Media Examiner says:
• 11:00am (CST)
• This is the prime time to have
your content seen on Twitter.
This is the time that West Coast
is arriving to work, East Coast
heading to lunch, & UK is
getting off work.
• Best time to be Re-Tweeted is
Friday at 3:00pm (CST)
• Least likely time to be seen is 7-
9am any day. Sunday is the
least active day on Twitter.
• History of Church.
• Tweet about news, events or
mission work, prayer requests,
• Don't talk about yourself all the
time. Re-Tweet other active
tweeters info that share the
• Keep Everyone In The Loop:
share details about your
activities in the community &
involvement with other
churches or groups!
Solutions. Tips. News.
• Use action words like: 'New' 'How To...'
'Best' 'Why You Should...' & 'Most'
• Keep it simple! You want your content
shared on Twitter, keep tweets short, but
• Watch for Trends!
o Google Trends: Find current
events that associate with
your organization or cause!
• Tweet as much as you can,
research shows those who tweet
20-25 times/day gain more
followers at a faster rate.
(This only applies to Twitter)
• Twitter Trends & Hashtags: #God
#faith #church #pastors #church
#prayer #faith #Tworship & more!
Keep it Updated.
If you haven’t updated your
website since 2000, its time.
Include a Church Blog
• Allow deacons, pastors, and
members to share testimonies,
prayer requests & devotions!
Social Media is a key tool
in reaching out to your
community online, but
your website should
house all of your core
Hootsuite – Great for
scheduling tweets, monitoring
conversations & reaching out to
Christian Websites –
• Relevant Magazine
• Everyday Christian
• Christianity Today
• World Magazine
Twellow – find your
community on Twitter.
You can find this slideshow at slideshare.net/abbisiler
Have a question? Need One on One Assistance?
501-786-3412 – email@example.com