Social Media For Churches & Congregations

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This is a 2 hour presentation on how local churches can use social media to impact their communities, encourage their congregations, and get involved online. Helpful tips & tools included.

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Social Media For Churches & Congregations

  1. 1. Presented by Abbi Siler www.local2social.com abbi.siler@gmail.com
  2. 2. “But you will receive power when the Holy Spirit comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.”
  3. 3. Let’s take a look at how Social Media has and continues to effect the world today! http://www.youtube.com/watch?v=lFZ0z5 Fm-Ng
  4. 4. o Launched in 2004 , has grown to 500 million users as of July 2010. o Originally used to connect with friends, share photos, and real-time updates. o Has become one of the largest marketing phenomenons for business today. o If your customers are looking for your business on Facebook, will you be there?
  5. 5. Statistics: • Over 500,000,000 users – worldwide! • People spend over 700 million minutes per month on Facebook. • Average user is connected to 80 Community Pages, Groups, and events. • 150 million active mobile users. Mobile Facebook users are twice as active than non- mobile users.* *source: http://www.facebook.com/press/info.php?statistics
  6. 6. Profiles vs. Pages Profiles are for people. Pages are for entities. Friends vs. Fans Friends are for profiles. Fans are for pages. Wall, Info, News Feed, Insights, Places, & Tags.
  7. 7. o Your Personal Facebook Account is set-up under personal email account. You connect directly with other people by becoming friends. You can actively participate on other Pages and develop your own pages from this profile/account. o Profiles are NOT to be used to promote businesses or organizations. This violates Facebook’s Terms of Use. You can potentially be terminated from Facebook all together. o Allows Privacy Controls for all interactions on Facebook.
  8. 8.  A recognizable photo – you want people to know who you are, and recognize you when they are searching for you on Facebook.  Work/Education – this will allow people to recognize you by your place of work. Makes you more identifiable to those searching for you.  Current City, Interests, Contact Info
  9. 9.  Perhaps you feel like you won’t use your personal profile very much, but you do realize the need for your church to have a Page – • Profiles will allow you to put a FACE with your church. When interacting with other churches or members on Facebook, your profile will be how you represent your church. • You may not want to be there, but your community may need you to be.
  10. 10.  Don’t ever share anything you would not put your picture next two on highway billboard!  Use The Preview My Profile Button when changing your settings.  Protect your family & friends, don’t share things about them that they would not want to share!
  11. 11.  Select The Right Category • Select Brand, Product, or Organization • Choose Religious Organization  Consider Your Page Name • Use Your Church or Organization’s Name • Keep It Simple & Memorable Pages Are Public Don’t Forge Another Company’s Name Educate Yourself- Terms of Use & Promotion Guidelines
  12. 12. Facebook
  13. 13.  Photos: Location Photo, Deacon & Staff Photos, Photos of Events, Fundraisers, Mission Work  Videos: Consider doing a weekly or monthly video with a member or pastor.  Links: News articles both local & national, Church news, Church blog, & website!  Events  Tag other churches, pastors or organizations when working on projects together.  Use keywords in every status update!  UPDATE REGULARLY!
  14. 14.  Sharing information in 140 characters or less.  Great for building relationships across the world.  Great for spreading the good news!  Hashtags – keywords that tie people together in one topic or idea.  ReTweet (RT) – when someone shares what you have to say with their followers.  Mention – when another tweeter talks about you by name or initiates a conversation.
  15. 15. Social Media Examiner says: • 11:00am (CST) • This is the prime time to have your content seen on Twitter. This is the time that West Coast is arriving to work, East Coast heading to lunch, & UK is getting off work. • Best time to be Re-Tweeted is Friday at 3:00pm (CST) • Least likely time to be seen is 7- 9am any day. Sunday is the least active day on Twitter.
  16. 16. • History of Church. • Tweet about news, events or mission work, prayer requests, daily devotions. • Don't talk about yourself all the time. Re-Tweet other active tweeters info that share the faith, too. • Keep Everyone In The Loop: share details about your activities in the community & involvement with other churches or groups! Simple. Relative. Engaging. Credible. Solutions. Tips. News. • Use action words like: 'New' 'How To...' 'Best' 'Why You Should...' & 'Most' • Keep it simple! You want your content shared on Twitter, keep tweets short, but spunky!
  17. 17. • Watch for Trends! o Google Trends: Find current events that associate with your organization or cause! • Tweet as much as you can, research shows those who tweet 20-25 times/day gain more followers at a faster rate. (This only applies to Twitter) • Twitter Trends & Hashtags: #God #faith #church #pastors #church #prayer #faith #Tworship & more!
  18. 18.  Keep it Updated.  If you haven’t updated your website since 2000, its time.  Include a Church Blog • Allow deacons, pastors, and members to share testimonies, prayer requests & devotions!  Social Media is a key tool in reaching out to your community online, but your website should house all of your core content!
  19. 19.  Hootsuite – Great for scheduling tweets, monitoring conversations & reaching out to new people!  Christian Websites – • Relevant Magazine • Everyday Christian • Christianity Today • World Magazine  Twellow – find your community on Twitter.
  20. 20. You can find this slideshow at slideshare.net/abbisiler Have a question? Need One on One Assistance? 501-786-3412 – abbi.siler@gmail.com www.local2social.com facebook.com/local2social twitter.com/local2social Linkedin.com/in/abbisiler

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