Social Media For Churches & Congregations


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This is a 2 hour presentation on how local churches can use social media to impact their communities, encourage their congregations, and get involved online. Helpful tips & tools included.

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Social Media For Churches & Congregations

  1. 1. Presented by Abbi Siler
  2. 2. “But you will receive power when the Holy Spirit comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.”
  3. 3. Let’s take a look at how Social Media has and continues to effect the world today! Fm-Ng
  4. 4. o Launched in 2004 , has grown to 500 million users as of July 2010. o Originally used to connect with friends, share photos, and real-time updates. o Has become one of the largest marketing phenomenons for business today. o If your customers are looking for your business on Facebook, will you be there?
  5. 5. Statistics: • Over 500,000,000 users – worldwide! • People spend over 700 million minutes per month on Facebook. • Average user is connected to 80 Community Pages, Groups, and events. • 150 million active mobile users. Mobile Facebook users are twice as active than non- mobile users.* *source:
  6. 6. Profiles vs. Pages Profiles are for people. Pages are for entities. Friends vs. Fans Friends are for profiles. Fans are for pages. Wall, Info, News Feed, Insights, Places, & Tags.
  7. 7. o Your Personal Facebook Account is set-up under personal email account. You connect directly with other people by becoming friends. You can actively participate on other Pages and develop your own pages from this profile/account. o Profiles are NOT to be used to promote businesses or organizations. This violates Facebook’s Terms of Use. You can potentially be terminated from Facebook all together. o Allows Privacy Controls for all interactions on Facebook.
  8. 8.  A recognizable photo – you want people to know who you are, and recognize you when they are searching for you on Facebook.  Work/Education – this will allow people to recognize you by your place of work. Makes you more identifiable to those searching for you.  Current City, Interests, Contact Info
  9. 9.  Perhaps you feel like you won’t use your personal profile very much, but you do realize the need for your church to have a Page – • Profiles will allow you to put a FACE with your church. When interacting with other churches or members on Facebook, your profile will be how you represent your church. • You may not want to be there, but your community may need you to be.
  10. 10.  Don’t ever share anything you would not put your picture next two on highway billboard!  Use The Preview My Profile Button when changing your settings.  Protect your family & friends, don’t share things about them that they would not want to share!
  11. 11.  Select The Right Category • Select Brand, Product, or Organization • Choose Religious Organization  Consider Your Page Name • Use Your Church or Organization’s Name • Keep It Simple & Memorable Pages Are Public Don’t Forge Another Company’s Name Educate Yourself- Terms of Use & Promotion Guidelines
  12. 12. Facebook
  13. 13.  Photos: Location Photo, Deacon & Staff Photos, Photos of Events, Fundraisers, Mission Work  Videos: Consider doing a weekly or monthly video with a member or pastor.  Links: News articles both local & national, Church news, Church blog, & website!  Events  Tag other churches, pastors or organizations when working on projects together.  Use keywords in every status update!  UPDATE REGULARLY!
  14. 14.  Sharing information in 140 characters or less.  Great for building relationships across the world.  Great for spreading the good news!  Hashtags – keywords that tie people together in one topic or idea.  ReTweet (RT) – when someone shares what you have to say with their followers.  Mention – when another tweeter talks about you by name or initiates a conversation.
  15. 15. Social Media Examiner says: • 11:00am (CST) • This is the prime time to have your content seen on Twitter. This is the time that West Coast is arriving to work, East Coast heading to lunch, & UK is getting off work. • Best time to be Re-Tweeted is Friday at 3:00pm (CST) • Least likely time to be seen is 7- 9am any day. Sunday is the least active day on Twitter.
  16. 16. • History of Church. • Tweet about news, events or mission work, prayer requests, daily devotions. • Don't talk about yourself all the time. Re-Tweet other active tweeters info that share the faith, too. • Keep Everyone In The Loop: share details about your activities in the community & involvement with other churches or groups! Simple. Relative. Engaging. Credible. Solutions. Tips. News. • Use action words like: 'New' 'How To...' 'Best' 'Why You Should...' & 'Most' • Keep it simple! You want your content shared on Twitter, keep tweets short, but spunky!
  17. 17. • Watch for Trends! o Google Trends: Find current events that associate with your organization or cause! • Tweet as much as you can, research shows those who tweet 20-25 times/day gain more followers at a faster rate. (This only applies to Twitter) • Twitter Trends & Hashtags: #God #faith #church #pastors #church #prayer #faith #Tworship & more!
  18. 18.  Keep it Updated.  If you haven’t updated your website since 2000, its time.  Include a Church Blog • Allow deacons, pastors, and members to share testimonies, prayer requests & devotions!  Social Media is a key tool in reaching out to your community online, but your website should house all of your core content!
  19. 19.  Hootsuite – Great for scheduling tweets, monitoring conversations & reaching out to new people!  Christian Websites – • Relevant Magazine • Everyday Christian • Christianity Today • World Magazine  Twellow – find your community on Twitter.
  20. 20. You can find this slideshow at Have a question? Need One on One Assistance? 501-786-3412 –