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Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
Social Media Basics - Public Relations Class @ ASU
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Social Media Basics - Public Relations Class @ ASU

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This presentation was offered to students in the School of Communications and Media at Arkansas State University in Spring 2014.

This presentation was offered to students in the School of Communications and Media at Arkansas State University in Spring 2014.

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  • 1. Social Media Basics Abbi Siler Training Specialist & Business Consultant lsiler@astate.edu or @abbisiler © 2014 Arkansas State University Small Business and Technology Development Center
  • 2. How Are Brands Using Social Media? • Customer Service • Story Telling – engaging advertising • Promotions and Sales Incentives • Relationship Building • Advertising – pay per clicks, like campaigns, Twitter campaigns • Data – demographical analysis, trends, news • Press – getting journalists attention, compelling press releases © 2014 Arkansas State University Small Business and Technology Development Center
  • 3. Facebook • A simple Facebook Icon alerts visitors to your website and can help increase your likes. • Facebook is going to give you mass distribution. • Use pictures and balance your posts between links to your site and information that is relevant to your audience. – Example: You are working with folks on taxes – share articles on new tax laws or data that may impact or inform your customers. • Facebook is a great social network to build credibility and trust with customers. To get started post once or twice a day or at minimum 3 times a week. The more you share, the more likely you are to show up in the newsfeed. 174,000,000+ people in United States 1,540,000+ people in Arkansas *Data collected March 2014 via Facebook Ad Engine. © 2014 Arkansas State University Small Business and Technology Development Center
  • 4. Twitter • A simple Twitter Icon alerts visitors to your website and can help increase your followers. • Twitter is a little smaller than Facebook and more easily targeted toward specific audiences. • The goal on Twitter is a conversation and information sharing. Only 140 characters, so keep it short and sweet. • A bit more of a time commitment – you want to tweet at least 3-5 times a day to get started and to grow. • Hashtags are your best friend on Twitter when used effectively. – Example: https://twitter.com/IRSnews/status/438762953782099969 – https://twitter.com/FreedMaxickCPAs 645,750,000+ total Twitter Users 58 million tweets sent per day 2.1 billion search queries per day 40% of users who watch Twitter but do not tweet *Data collected March 2014 via Statisticbrain.com © 2014 Arkansas State University Small Business and Technology Development Center
  • 5. LinkedIn • LinkedIn is the professional network – what you share here will be building your personal brand or your company’s brand. • Share articles, tips and join groups that are pertinent to your industry. • This network works great for legal offices, CPAs, Real Estate and other businesses that really depend on the personal brand of their employees and owners. • Learn more about creating a Company Page – this is a great tool for recruitment and product/services marketing. 270,000,000+ total Twitter Users 84 million LinkedIn users in the United States 187 million unique users per month 38% of users visit the site on a mobile device. *Data collected March 2014 via Mediabistro.com © 2014 Arkansas State University Small Business and Technology Development Center
  • 6. Think About The Online Strategy • What are the goals? – Education? Brick & Mortar Sales? Phone Call? Online Sale? – Lead Generation? – Communicating an idea, thought or brand? • Where are the customers? – Do they interact and research on Facebook? Google? LinkedIn? Twitter? – How are you currently trying to reach them? – Where are your competitors? • Website? – Is it updated? Is it flexible? – Are customers finding and using the website? – What’s the main call to action on the site? © 2014 Arkansas State University Small Business and Technology Development Center
  • 7. Helpful Tools for Managing Social Media • Hootsuite: – Time management tool – schedule tweets, cross promote from one platform, short links, and more! – https://hootsuite.com/features/social-networks • Facebook Insights: – This comes with any Facebook Page. – Offers demographic information, likes, reports and growth opportunities. – Shows you interactions and statistics for your Facebook Page. • Help Sections on all Social Networks: – Facebook, LinkedIn, Twitter and many other social networks provide white papers in their Help areas to get you started – these can be downloaded and read or shared with other staff members. © 2014 Arkansas State University Small Business and Technology Development Center
  • 8. Pinterest & Instagram Visual outlets – great for retail brands, how to articles, creative businesses. Demographics aren’t just women! Instagram – a great tool to show what brands are doing in the world around them. Check out these examples: The White House, Lipton Tea (instagram) © 2014 Arkansas State University Small Business and Technology Development Center
  • 9. Thanks! Abbi Siler Training Specialist & Business Consultant lsiler@astate.edu or @abbisiler Let’s keep in touch! © 2014 Arkansas State University Small Business and Technology Development Center

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