Social Media Basics - Public Relations Class @ ASU

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This presentation was offered to students in the School of Communications and Media at Arkansas State University in Spring 2014.

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Social Media Basics - Public Relations Class @ ASU

  1. 1. Social Media Basics Abbi Siler Training Specialist & Business Consultant lsiler@astate.edu or @abbisiler © 2014 Arkansas State University Small Business and Technology Development Center
  2. 2. How Are Brands Using Social Media? • Customer Service • Story Telling – engaging advertising • Promotions and Sales Incentives • Relationship Building • Advertising – pay per clicks, like campaigns, Twitter campaigns • Data – demographical analysis, trends, news • Press – getting journalists attention, compelling press releases © 2014 Arkansas State University Small Business and Technology Development Center
  3. 3. Facebook • A simple Facebook Icon alerts visitors to your website and can help increase your likes. • Facebook is going to give you mass distribution. • Use pictures and balance your posts between links to your site and information that is relevant to your audience. – Example: You are working with folks on taxes – share articles on new tax laws or data that may impact or inform your customers. • Facebook is a great social network to build credibility and trust with customers. To get started post once or twice a day or at minimum 3 times a week. The more you share, the more likely you are to show up in the newsfeed. 174,000,000+ people in United States 1,540,000+ people in Arkansas *Data collected March 2014 via Facebook Ad Engine. © 2014 Arkansas State University Small Business and Technology Development Center
  4. 4. Twitter • A simple Twitter Icon alerts visitors to your website and can help increase your followers. • Twitter is a little smaller than Facebook and more easily targeted toward specific audiences. • The goal on Twitter is a conversation and information sharing. Only 140 characters, so keep it short and sweet. • A bit more of a time commitment – you want to tweet at least 3-5 times a day to get started and to grow. • Hashtags are your best friend on Twitter when used effectively. – Example: https://twitter.com/IRSnews/status/438762953782099969 – https://twitter.com/FreedMaxickCPAs 645,750,000+ total Twitter Users 58 million tweets sent per day 2.1 billion search queries per day 40% of users who watch Twitter but do not tweet *Data collected March 2014 via Statisticbrain.com © 2014 Arkansas State University Small Business and Technology Development Center
  5. 5. LinkedIn • LinkedIn is the professional network – what you share here will be building your personal brand or your company’s brand. • Share articles, tips and join groups that are pertinent to your industry. • This network works great for legal offices, CPAs, Real Estate and other businesses that really depend on the personal brand of their employees and owners. • Learn more about creating a Company Page – this is a great tool for recruitment and product/services marketing. 270,000,000+ total Twitter Users 84 million LinkedIn users in the United States 187 million unique users per month 38% of users visit the site on a mobile device. *Data collected March 2014 via Mediabistro.com © 2014 Arkansas State University Small Business and Technology Development Center
  6. 6. Think About The Online Strategy • What are the goals? – Education? Brick & Mortar Sales? Phone Call? Online Sale? – Lead Generation? – Communicating an idea, thought or brand? • Where are the customers? – Do they interact and research on Facebook? Google? LinkedIn? Twitter? – How are you currently trying to reach them? – Where are your competitors? • Website? – Is it updated? Is it flexible? – Are customers finding and using the website? – What’s the main call to action on the site? © 2014 Arkansas State University Small Business and Technology Development Center
  7. 7. Helpful Tools for Managing Social Media • Hootsuite: – Time management tool – schedule tweets, cross promote from one platform, short links, and more! – https://hootsuite.com/features/social-networks • Facebook Insights: – This comes with any Facebook Page. – Offers demographic information, likes, reports and growth opportunities. – Shows you interactions and statistics for your Facebook Page. • Help Sections on all Social Networks: – Facebook, LinkedIn, Twitter and many other social networks provide white papers in their Help areas to get you started – these can be downloaded and read or shared with other staff members. © 2014 Arkansas State University Small Business and Technology Development Center
  8. 8. Pinterest & Instagram Visual outlets – great for retail brands, how to articles, creative businesses. Demographics aren’t just women! Instagram – a great tool to show what brands are doing in the world around them. Check out these examples: The White House, Lipton Tea (instagram) © 2014 Arkansas State University Small Business and Technology Development Center
  9. 9. Thanks! Abbi Siler Training Specialist & Business Consultant lsiler@astate.edu or @abbisiler Let’s keep in touch! © 2014 Arkansas State University Small Business and Technology Development Center

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