Social Media Analytics <br />Abbi Siler<br />Twitter: @abbisiler<br />Facebook.com/local2social<br />abbi.siler@gmail.com ...
Facebook Insights<br />
Facebook Pages: Insights<br /> <br /><ul><li> Log-in to your Facebook Account.</li></ul> <br /><ul><li>Go to your business...
Facebook Pages: InsightsTrends To Watch<br />Don't just glance at this data! Take a closer look & APPLY!<br />What's Your ...
Why Insights Matter<br />Making effective decisions based on your page's data.<br />
Let’s Look At Facebook Insights<br />www.facebook.com<br />
Twitter Analytic Tools<br />Hootsuite- Let’s take a look at Stats for a social media campaign & new additions to Stats!<br...
The NEW Twitter<br />New Layout<br />Photo & Video Visibility<br />Relative Content Suggestions<br />…Tweet Analytics??!<b...
Website Stats vs Social Media Stats<br />Compare your Google Analytics or whatever site analytics you are using to your So...
Just Remember…<br />While its important to note trends & performance of your social media…<br />DO NOT makes meeting a num...
Most Importantly…<br />It’s better to have 50 engaged followers who are sharing, Re-Tweeting, & commenting on your content...
Thanks So Much!<br />Find Me Online:<br />@abbisiler<br />Facebook.com/local2social<br />Linkedin.com/in/abbisiler<br />ab...
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Social Media Analytics - BarCamp Jonesboro

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Presentation held in AM Sessions at BarCamp Jonesboro. Understanding the numbers behind social media marketing, helpful tools, and a few things to remember!

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Social Media Analytics - BarCamp Jonesboro

  1. 1. Social Media Analytics <br />Abbi Siler<br />Twitter: @abbisiler<br />Facebook.com/local2social<br />abbi.siler@gmail.com <br />www.local2social.com<br />local2social<br />
  2. 2. Facebook Insights<br />
  3. 3. Facebook Pages: Insights<br /> <br /><ul><li> Log-in to your Facebook Account.</li></ul> <br /><ul><li>Go to your business page.</li></ul> <br /><ul><li>Scroll down left side of page.</li></ul> <br /><ul><li>Click "See All" under Insights Box. </li></ul> <br />
  4. 4. Facebook Pages: InsightsTrends To Watch<br />Don't just glance at this data! Take a closer look & APPLY!<br />What's Your Demographic?<br />   Who's interacting on your page? Males? <br />    Females? Both? How old are they?<br />    These questions will help you understand how to address your fans/likers. <br /> Understanding your demographic helps you decide what content to share.<br /> Who's "Liking" Your Page?<br />    The demographic of your fans may be different <br />    than those who actually interact.<br /> <br />This will help you deliver relevant info from your business. <br />
  5. 5. Why Insights Matter<br />Making effective decisions based on your page's data.<br />
  6. 6. Let’s Look At Facebook Insights<br />www.facebook.com<br />
  7. 7. Twitter Analytic Tools<br />Hootsuite- Let’s take a look at Stats for a social media campaign & new additions to Stats!<br />TwitterGrader.com – created by HubSpot; gives you a score out of 100, can compare to other tweeters.<br />Klout– Let’s take a look at Klout & a few additions to Klout Labs (Bird Brain)<br />Tons of Paid Twitter Analysis Tools ( ieJitterJam.com )<br />
  8. 8. The NEW Twitter<br />New Layout<br />Photo & Video Visibility<br />Relative Content Suggestions<br />…Tweet Analytics??!<br />Read: http://mashable.com/2010/09/23/twitter-real-time-analytics/<br />
  9. 9. Website Stats vs Social Media Stats<br />Compare your Google Analytics or whatever site analytics you are using to your Social Media, not common spikes or dips.<br />Because these platforms and your site analytics have different algorithms its likely you will see some differences.<br />Don’t have analytics on your website? YOU NEED SOME!!! <br />
  10. 10. Just Remember…<br />While its important to note trends & performance of your social media…<br />DO NOT makes meeting a number your ultimate goal!<br />DO NOT lose your creative spark just to get one more like.<br />DO NOT get arrogant, or depressed over the amount of likes or followers you have.<br />
  11. 11. Most Importantly…<br />It’s better to have 50 engaged followers who are sharing, Re-Tweeting, & commenting on your content than 5,000 inactive & uninterested followers who provide zero to your Tweet Stream or Facebook Page.<br />
  12. 12. Thanks So Much!<br />Find Me Online:<br />@abbisiler<br />Facebook.com/local2social<br />Linkedin.com/in/abbisiler<br />abbi.siler@gmai.com<br />slideshare.net/abbisiler<br />www.local2social.com<br />
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