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Social Media Analytics  - BarCamp Jonesboro
 

Social Media Analytics - BarCamp Jonesboro

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Presentation held in AM Sessions at BarCamp Jonesboro. Understanding the numbers behind social media marketing, helpful tools, and a few things to remember!

Presentation held in AM Sessions at BarCamp Jonesboro. Understanding the numbers behind social media marketing, helpful tools, and a few things to remember!

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    Social Media Analytics  - BarCamp Jonesboro Social Media Analytics - BarCamp Jonesboro Presentation Transcript

    • Social Media Analytics
      Abbi Siler
      Twitter: @abbisiler
      Facebook.com/local2social
      abbi.siler@gmail.com
      www.local2social.com
      local2social
    • Facebook Insights
    • Facebook Pages: Insights
       
      •  Log-in to your Facebook Account.
       
      • Go to your business page.
       
      • Scroll down left side of page.
       
      • Click "See All" under Insights Box.
       
    • Facebook Pages: InsightsTrends To Watch
      Don't just glance at this data! Take a closer look & APPLY!
      What's Your Demographic?
         Who's interacting on your page? Males? 
          Females? Both? How old are they?
          These questions will help you understand how to address your fans/likers.
      Understanding your demographic helps you decide what content to share.
       Who's "Liking" Your Page?
          The demographic of your fans may be different 
          than those who actually interact.
       
      This will help you deliver relevant info from your business.
    • Why Insights Matter
      Making effective decisions based on your page's data.
    • Let’s Look At Facebook Insights
      www.facebook.com
    • Twitter Analytic Tools
      Hootsuite- Let’s take a look at Stats for a social media campaign & new additions to Stats!
      TwitterGrader.com – created by HubSpot; gives you a score out of 100, can compare to other tweeters.
      Klout– Let’s take a look at Klout & a few additions to Klout Labs (Bird Brain)
      Tons of Paid Twitter Analysis Tools ( ieJitterJam.com )
    • The NEW Twitter
      New Layout
      Photo & Video Visibility
      Relative Content Suggestions
      …Tweet Analytics??!
      Read: http://mashable.com/2010/09/23/twitter-real-time-analytics/
    • Website Stats vs Social Media Stats
      Compare your Google Analytics or whatever site analytics you are using to your Social Media, not common spikes or dips.
      Because these platforms and your site analytics have different algorithms its likely you will see some differences.
      Don’t have analytics on your website? YOU NEED SOME!!!
    • Just Remember…
      While its important to note trends & performance of your social media…
      DO NOT makes meeting a number your ultimate goal!
      DO NOT lose your creative spark just to get one more like.
      DO NOT get arrogant, or depressed over the amount of likes or followers you have.
    • Most Importantly…
      It’s better to have 50 engaged followers who are sharing, Re-Tweeting, & commenting on your content than 5,000 inactive & uninterested followers who provide zero to your Tweet Stream or Facebook Page.
    • Thanks So Much!
      Find Me Online:
      @abbisiler
      Facebook.com/local2social
      Linkedin.com/in/abbisiler
      abbi.siler@gmai.com
      slideshare.net/abbisiler
      www.local2social.com