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Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
Jonesboro Chamber of Commerce: Social Media & Your Website Presentation
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Jonesboro Chamber of Commerce: Social Media & Your Website Presentation

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  • 1. Social Media & Your Website Understanding how it all fits together! Abbi Siler [email_address] @abbisiler
  • 2. Think About Your Online Strategy <ul><li>What are your goals? </li></ul><ul><ul><li>Education? Sales? Phone Call? </li></ul></ul><ul><ul><li>Lead Generation? </li></ul></ul><ul><ul><li>Communicating an idea, thought, or brand? </li></ul></ul><ul><li>Where are your customers? </li></ul><ul><ul><li>Do they interact & research on Facebook? Google? Twitter? LinkedIn? </li></ul></ul><ul><ul><li>How are you currently trying to reach them? </li></ul></ul><ul><li>Do you have a website? </li></ul><ul><ul><li>Is it updated? Do you have control? Is it flexible? </li></ul></ul><ul><ul><li>Are your customers finding and using your website? </li></ul></ul>
  • 3. Your Website <ul><li>Should be user friendly, easy to access & interactive. </li></ul><ul><li>Should have a goal & traffic should be monitored. </li></ul><ul><li>Your web developer or agency should have the ability to integrate social plugins with your website. Icons, like buttons, etc. </li></ul><ul><ul><li>Understand these changes may take time & development, so request info about pricing to make these additions. </li></ul></ul><ul><li>You should understand your website’s content management system. </li></ul>
  • 4. Facebook & Your Website <ul><li>150,561,820 users in the US. </li></ul><ul><li>1,320,980 users in the state of Arkansas. </li></ul><ul><li>108,200 users within 50 miles of Jonesboro. </li></ul><ul><li>A simple Facebook Icon alerts visitors to your website of your presence on Facebook. </li></ul><ul><li>Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link. </li></ul><ul><li>Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information. </li></ul><ul><li>Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!) </li></ul><ul><li>*Data reflected as of 6/14/2011. </li></ul>
  • 5. Twitter & Your Website <ul><li>3,164,691 users in the US. </li></ul><ul><li>17,131 users in the state of Arkansas. </li></ul><ul><li>1,134 users within 25 miles of Jonesboro. </li></ul><ul><li>Twitter is growing by leaps and bounds & will continue to grow with the new integration of all Apple devices running iOS 5, released this fall. </li></ul><ul><li>Great for direct website traffic, interacting with a niche industry or community. </li></ul><ul><li>More targeted audiences & analytics of click through rates and targets on links. </li></ul><ul><li>Great way to build yourself as a resource in an industry & you can be found internationally. </li></ul><ul><li>*Data reflected as of 6/14/2011. </li></ul>
  • 6. Your Social Networks <ul><li>Understand the difference - different types of people are on different social networks & use them differently, too. </li></ul><ul><li>Facebook is not the only social network out there – and it may not always be the best fit for your business. </li></ul><ul><li>Link to your website – in status updates, information fields, & custom landing tabs on Facebook. </li></ul><ul><li>Start with one network – grow, and then choose another to work on – don’t over stretch your online marketing efforts. </li></ul>
  • 7. Monitoring Your Online Traffic <ul><li>Hootsuite: </li></ul><ul><ul><li>Time management tool – schedule tweets, cross promote from one platform, & more. </li></ul></ul><ul><ul><li>Twitter short link analytics – how many times people click on your tweets links, photos or videos. </li></ul></ul><ul><li>Facebook Insights: </li></ul><ul><ul><li>Facebook ‘Like’ demographics </li></ul></ul><ul><ul><li>Top Cities/Countries/Languages </li></ul></ul><ul><ul><li>Impressions & Interaction insights </li></ul></ul><ul><li>Google Analytics: </li></ul><ul><ul><li>Where are your site visitors hearing about your website? </li></ul></ul><ul><ul><li>Location/Device/Browser Insight </li></ul></ul><ul><ul><li>Keyword & Search Engine analytics </li></ul></ul><ul><ul><li>Entry & Exit pages </li></ul></ul><ul><ul><li>Monitor your social media traffic </li></ul></ul>
  • 8. Questions are important… <ul><li>So let’s talk about some specific things you may want to ask about! </li></ul><ul><li>Feeling shy? Feel free to call me or email me! </li></ul><ul><li>870.277.0174 or [email_address] </li></ul>

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