Intro To Social Media for Business


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The really really basic start to Social Media. ALERT: Facebook & Twitter are NOT the only social media platforms, because they are the most popular in Arkansas, we will start there!

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Intro To Social Media for Business

  1. 1. Intro to Social Media How To Use Social Media For Your Business Presented By Abbi Siler
  2. 3. How To Build A Facebook Page Be Prepared. <ul><li>- Whoever creates the page, owns the page. </li></ul><ul><li>  </li></ul><ul><li>- Suggestion: Create a static e-mail account used only for  </li></ul><ul><li>     setting up Facebook/Twitter/LinkedIn accounts. </li></ul><ul><li>    (  </li></ul><ul><li>    That way you do not lose your presence online just because     an employee leaves. </li></ul><ul><li>- Use Your Business Name as Title on Facebook and Twitter if </li></ul><ul><li>   possible. </li></ul><ul><li>- Choose keywords that pertain to your business before setting </li></ul><ul><li>   up your business page. This will help you be seen on  </li></ul><ul><li>   Facebook and in search engines. </li></ul><ul><li>     </li></ul>
  3. 4. Let's Go To Facebook <ul><li> </li></ul>
  4. 5. Facebook Pages Tips <ul><li>- Use keywords like City, State where the business is located in Updates. </li></ul><ul><li>- Use keywords that are associated with your business or industry in updates and content sharing. </li></ul><ul><li>- Remember, Profiles are for People, Pages are for Business. </li></ul><ul><li>- Share special offers, news, or information on your page. </li></ul><ul><li>- Reach out to other local businesses that are using Facebook. </li></ul>
  5. 6. Twitter Revolution Tweeting Your Business To Success! <ul><li>- Many businesses today are using Twitter to reach a wider audience faster. </li></ul><ul><li>- Twitter is different than Facebook, where Twitter is a place to watch trends, observe conversations about your business, manage your reputation, while providing relevant information. </li></ul>
  6. 7. Let's Take A Look At Twitter <ul><li> </li></ul>
  7. 8. Twitter Tips <ul><ul><li>To be seen on Twitter, research shows you should tweet at least 20-25 times per day. </li></ul></ul><ul><ul><li>Be the expert in your industry. Answer the questions your clients may be asking about your industry. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>The best time to Tweet is at 11am (CST). West Coast is arriving at work. East Coast headed to lunch break. UK is getting off work. </li></ul></ul><ul><li>Follow Trends: </li></ul><ul><li>Hashtags are ways to watch what your industry peers are sharing and talking about. </li></ul><ul><li>Examples: </li></ul><ul><li>#business #socialmedia #smallbiz #econdev #biztips </li></ul><ul><li>Use these when sharing content that deal with the pertaining hashtag. </li></ul>
  8. 9. Basic Social Media Summary! <ul><li>The goal for social media is to build relationships with your industry peers, your clients, and potential clients. Don't just talk about yourself, share relative information from several different sources, and keep your content focused on the profession and industry you participate in! </li></ul><ul><li>If you are local oriented, get involved with other businesses who are using social media to promote their business, this helps both parties! </li></ul><ul><li>Don't forget have fun, but stay professional! </li></ul>
  9. 10. Have Fun & Get Started! (Don't forget to plan first!) Want More Tips, Tools, & News? Follow Me On Twitter: abbisiler Abbi Siler Social Media & Online Marketing You Can Find Me: Twitter, Facebook, LinkedIn, Blogger, Flickr, Google  & more!