o Launched in 2004 , has grown to 500 million users as
of July 2010.
o Originally used to connect with friends, share photos,
and real-time updates.
o Has become one of the largest marketing
phenomenons for business today.
o If your customers are looking for your business on
Facebook, will you be there?
Over 500,000,000 users – worldwide!
Over 1.5 million local business have active Pages.
People spend over 700 million minutes per month
Average user is connected to 80 Community Pages,
Groups, and events.
150 million active mobile users. Mobile Facebook
users are twice as active than non-mobile users.*
•Generate Potential Sales
•Spread Brand Awareness
•Update Clients on News,
Events, or Promotions.
•Provide Customer Service
•Build & Sustain Credibility
Profiles vs. Pages
Profiles are for people.
Pages are for business.
Friends vs. Fans
Friends are for profiles.
Fans are for pages.
Wall, Info, News Feed, Insights,
o Your Personal FacebookAccount is set-up under personal
email account.You connect directly with other people by
becoming friends.You can actively participate on
Community & Business Pages and develop your own pages
from this profile.
o Profiles are NOT to be used to promote businesses or
potentially be terminated from Facebook all together.
Allows Privacy Controls for all interactions on Facebook.
A recognizable photo – you want people to know
who you are, and recognize you when they are
searching for you on Facebook.
Work/Education – this will allow people to
recognize you by your place of work, and will also
promote your business in it’s own way. Education
will provide credibility for your professionalism.
Current City, Interests, Contact Info
Perhaps you feel like you won’t use your personal profile
very much, but you do realize the need for your business
to have a Page –
Profiles will allow you to put a FACE with your business.
When interacting with other businesses on Facebook, your
profile will be how you represent your business.
You may not want to be there, but your customers may
want you to be. Remember, your business won’t float
without the customer.
If you really don’t want a profile, you can still create a page
for your business. But this may limit your page’s
Privacy is very important on
Facebook. Be sure to understand
what information you are sharing
Let’s take a look at how to keep
your information safe on
Account Edit Friends
Don’t ever share anything you
would not put your picture
next two on highway billboard!
UseThe Preview My Profile
Button when changing your
Protect your family & friends,
don’t share things about them
that they would not want to
Develop a Facebook
Be Honest AboutYour
Who do you want to
interact with on Facebook?
Clients, Potential Clients,
What information would
your client need from you?
Are you committed to
monitoring your Facebook
Do you have the time or
staff to help?
Do you have an updated
SelectThe Right Category
ConsiderYour Page Name
Your Company Name?
Keep It Simple & Memorable
Pages Are Public
Don’t Forge Another Company’s Name
Photos: Location Photo, Top
Employee Photos, Retail
Photos, Action Shots,
Videos: Commercials, Fun
Links: News articles both local
& national, industry news,
company blog, & your website!
Events: Share upcoming
events hosted by your
Tag other industry pages active
Use keywords in every status
Remember, this page is for
your clients & enthusiasts!
Post info that they would
like or need!
Allow your fans to post
comments, photos & info!
Don’t be a pushy
GrowYour Fans Quickly
-GetYour Employees Involved!
-Share your page with your existing friends
on Facebook, ask your staff to do the
-Send an e-mail to your client database,
include your Facebook Page in your
-Include Facebook Link in the signature of
your emails & BusinessCards!
Act like a user, you don’t like to be sent a million messages.
So don’t do it to others!
Don’t participate in aggressive marketing:
Do not post links on your competitors page (that’s tacky)
Don’t be a solicitor! Build Relationships, and encourage
your followers to promote your page for you!
Don’t post your info about your Facebook Page on other’s
walls without permission!
Don’t create multiple accounts with the same name.
Don’t set up your business as a Profile.
Business is Business – act professionally!
Apologize PublicallyTo Any Complaints.
Reach Out Privately to ResolveThe Situation. (Send a
message, or contact them personally)
Move On – Don’t let negativity get you down.
If someone persists to write nasty things on your Facebook
Page, attempt to resolve the manner privately, & if all else fails
report the user to Facebook. (This is the ultimate LASTRESORT!)
Your customers can
now check into your
Coming Soon- DEALS!
(see attached articles!)
o Find ContentTo Share:
GoogleTrends,YouTube.com, Industry Websites,
Google Alerts, Email Newsletters
AnimotoVideos:Turn a stack of pictures into a 30 second promotional
video with exciting music!
o Time Management:
Hootsuite: Schedule Updates, Add other social
networks, monitor your brand with keywords
Facebook provides you with ‘Get Started’ steps – be sure to
follow their advice!
Upload a colorful & eye catching logo!
Post some basic content on your page before you send
invitations out to like your page!
Links to your website, blog, share promotions, specials, ask
Use your keywords in status updates & info sections!
Provide at least 5 pieces of content relative to your business
or industry --before you share your page!
You can find this slideshow at slideshare.net/abbisiler
Have a question? Need One on One Assistance?
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