5 Small Business Strategies 2014
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5 Small Business Strategies 2014

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This presentation was given at Arkansas State University Small Business and Technology Development Center in Spring 2014. Covers over all strategy questions and analysis for a business entertaining......

This presentation was given at Arkansas State University Small Business and Technology Development Center in Spring 2014. Covers over all strategy questions and analysis for a business entertaining the idea of using social media in their overall marketing plans.

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  • 1. 5 Small Business Strategies for Social Media Abbi Siler Training/Business Consultant lsiler@astate.edu l @abbisiler
  • 2. Links You Need to Know • www.quantcast.com • www.getlisted.org • www.allfacebook.com • www.klout.com • www.twuffer.com • www.hootsuite.com • www.mashable.com • www.techcrunch.com
  • 3. Social-nomics. http://youtu.be/zxpa4dNVd3c
  • 4. Crazy Statistics • Facebook users spend an average 6.35 hours on the social network each month via their desktop computer. • Instagram now has over 150 million users. • 1 in 6 internet users are on Pinterest – what’s more they are well educated and average salary is $75,000. • 60% of LinkedIn Users have clicked ads on the network. • 25% of users who share a complaint about a product or business on Facebook or Twitter expect an answer within 1 hr. • 70% of Marketers say that content marketing has increased their brand’s awareness. 65% of Marketers sited an increase in budget for their social ad campaigns in 2013. • Pinterest drives twice the website referral traffic than Twitter, LinkedIn and Google+ combined. Source: http://www.spredfast.com/blog/2013/12/18/14-stats-to-inform-your-2014-social-marketing-strategy/
  • 5. Facebook • A simple Facebook Icon alerts visitors to your website and can help increase your likes. • Facebook is going to give you mass distribution. • Use pictures and balance your posts between links to your site and information that is relevant to your audience. • Facebook is a great social network to build credibility and trust with customers. To get started post once or twice a day or at minimum 3 times a week. The more you share, the more likely you are to show up in the newsfeed. 174,000,000+ people in United States 1,540,000+ people in Arkansas 66,000+ people in Jonesboro (25 mi) *Data collected April 2014 via Facebook Ad Engine.
  • 6. Twitter • A simple Twitter Icon alerts visitors to your website and can help increase your followers. • Twitter is a little smaller than Facebook and more easily targeted toward specific audiences. • The goal on Twitter is a conversation and information sharing. Only 140 characters, so keep it short and sweet. • A bit more of a time commitment – you want to tweet at least 3-5 times a day to get started and to grow. • Hashtags are your best friend on Twitter when used effectively. 645,750,000+ total Twitter Users 58 million tweets sent per day 2.1 billion search queries per day 40% of users who watch Twitter but do not tweet *Data collected March 2014 via Statisticbrain.com
  • 7. LinkedIn • LinkedIn is the professional network – what you share here will be building your personal brand or your company’s brand. • Share articles, tips and join groups that are pertinent to your industry. • This network works great for legal offices, CPAs, Real Estate and other businesses that really depend on the personal brand of their employees and owners. • Learn more about creating a Company Page – this is a great tool for recruitment and product/services marketing. 270,000,000+ total Twitter Users 84 million LinkedIn users in the United States 187 million unique users per month 38% of users visit the site on a mobile device. *Data collected March 2014 via Mediabistro.com
  • 8. Let’s take a break & take time to connect online! Facebook: facebook.com/asu.asbtdc Twitter: @asbtdc_asu Pinterest: pinterest.com/astatesbdc Instagram: instagram.com/asusbtdc
  • 9. Understanding The Big Picture Your Website Word of Mouth & Traditional Marketing Social Media & Search Engine Optimization Blogging/Content Marketing Mobile Marketing Online Advertising & Pay Per Click (PPC)
  • 10. The Five Strategies • Get passionate about marketing. • Understand your audience. • Establish credibility. • Measure your efforts – ROI & Goals. • Pace yourself with effective time management.
  • 11. Finding Your Marketing Passion • Do you love your job? Do your employees love their job? Do you probed a GREAT service? Do you naturally talk about your business at community functions? • If YES – then you are well on your way to passionate marketing. • If NO – you may want to think about the pros of the business. It’s going to be hard to convince people your business or products are top-notch if you don’t believe it yourself. • Social media takes TIME, dedication and passion to get the job done. If you don’t have time, dedication or the passion for it find someone on staff who does.
  • 12. Understanding Your Audience Do some research & ask these questions: • what are your competitors doing? Don’t mimic, just find out. • what are your customers doing? • what questions are your staff answering? • who buys your service/product? Demographics. • where is this demographic spending time online? • are you there? • if you are there, when? What time?
  • 13. Credibility & Presence Provide relevant and informative information in a simple yet helpful way! • Be available – don’t start something unless you can finish it! • Be responsive – don’t ever let a comment go unnoticed. (positive or negative) • Stand Out – provide something no one else is providing OR present the information in a creative way. Content, Content, Content! It’s the key to success!
  • 14. How To Measure Your Efforts • Facebook Insights – demographics, clicks, impressions and more! • Klout.com – a great barometer for your social media presence. • Google Analytics – compare your website traffic and statistics to your social statistics – find decrepencies, gauge effectiveness and use for decision making. • Hootsuite – great tools for click through rates and time management!
  • 15. Questions?
  • 16. Contact Us Arkansas State University Small Business and Technology Development Center (870) 972-3517 asusbtdc@astate.edu www.astate.edu/a/sbtdc www.facebook.com/ASU.SBTDC www.twitter.com/asbtdc_asu