CIO's Web 2 0 In The Enterprise

Slide 1: Web 2.0 In the Enterprise Abbie Lundberg Editor in Chief, CIO lundberg@cio.com 1

Slide 2: Web 2.0 at Work Percent of Which of the following technologies are being offered to sample employees as corporate applications? answering Instant messaging 50% Wikis 30% Blogs 23% RSS 18% Social networking 10% None of the above 31% Source: CIO Web 2.0 Survey, 2008 2

Slide 3: Growing Adoption Of Web 2.0 Tools Source: Forrester Research 3

Slide 4: Current Applications • Blogs » Internal Communication » Marketing/PR • Wikis » Collaboration » Knowledge Capture & Management • Community Sites » Marketing - Customer Engagement • Social Networks » Company Directory on Steroids All of the above: Attracting and retaining smart younger workers 4

Slide 5: Shift to Customer 2.0 • Large businesses spend more on employee collaboration tools than customer-facing Web 2.0 • That trend will reverse by next year • By 2013, companies will spend nearly a billion dollars more on customer-facing Web 2.0 than on internal collaboration Source: Forrester Research 5

Slide 6: Global Enterprise Web 2.0 Spending Source: Forrester Research 6

Slide 7: Executive Blogs 7

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Slide 11: Consumer Communities 11

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Slide 17: Company Directory: IBM’s Blue Pages 17

Slide 18: Company Directory on Steroids 18

Slide 19: New Meaning of Corporate Network 19

Slide 20: Key Benefits: Collaboration and KM Q: If your organization has offered any of these technologies to its employees, what was the primary reason? 20 Source: CIO Web 2.0 Survey, 2008

Slide 21: Other Benefits • Innovation • Productivity » Development » Call Centers » Design • Employee engagement; attracting/keeping younger workers From “Tips for Social Computing in the Enterprise,” by Chris Howard, the Burton Group, on CIO.com 21

Slide 22: “Group action just got easier” - Clay Shirky 22

Slide 23: It’s unstoppable but not unmanageable a different kind of management 23

Slide 24: Commandfacilitate Enable, & Control Observe, don’t disturb Lead, don’t interfere From “Tips for Social Computing in the Enterprise,” by Chris Howard, the Burton Group, on CIO.com 24

Slide 25: The Hard Part can’t prevent undesirable things prevention reaction (or not) let go 25

Slide 26: Managing Rogue Technology Q: Which of the following best describes your organization’s approach to managing employees using unsupported technology? Source: CIO Web 2.0 Survey, 2008 26

Slide 27: We Are Digital Immigrants 27

Slide 28: Increasingly, Employees and Customers Are Digital Natives They want to … • Create » Blogs, videos, wikis, machinima (remixes) • Communicate, Share & Engage » IM, text messaging, social networking, photo sharing • Participate & Influence » Rate & be rated, comment, vote • Be recognized » The American Idol generation, Nike video contests And they… • Trust peers as much as experts 28

Slide 29: They Want to Create Do you keep a personal BLOG, display photos on the web, or maintain your own website? 2003 2005 2006 40% 30% Percent of Users 21.1% 20% 13.6% 12.5% 10% 7.9% 6.2% 3.6% 3.7% 3.2% 2.2% 2.1% 2.5% 1.9% 0% <18 18-34 35-54 55+ “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2006 29 Q711 (M-3)

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Slide 35: Major Media Usurped by Twitter in China Earthquake Reporting The world had real–time news about China's massive earthquake as victims dashed out Twitter text messages while it took place, in what was being touted as micro– blogging outshining mainstream news... 35

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Slide 38: CIO and LinkedIn: Social Networking for Senior IT Professionals 38

Slide 39: CIO and LinkedIn: Events and Groups 39

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Slide 41: 12-24 year olds 25-54 year olds • Will never read a newspaper; • Read off-line newspapers and attracted to some magazines magazines • Will never own a land-line phone; • Like mobile for voice (and a few everything will move to mobile for data) but don’t see their world • Create content to be heard, on mobile recognized, validated • Create content to share reviews & experiences, not diaries or intimacies • Use IM. E-mail is for parents • Heavy into e-mail • Community at the center of Internet experience • Community important for tasks, much less so for social Center for the Digital Future, USC Annenberg School, http://digitalcenter.org 41

Slide 42: 12-24 year olds Life of a 25-54 25-54 year olds • Trust unknown peers more than • Trust experts on factual experts information; rely heavily on of • Want to move content freely peers for reviews of hotels, between platforms electronics, etc. • Little interest in the source of • Rely heavy on personalized information; most information portals for news and financials aggregated • Care GREATLY about sources of • Less interested in TV than any news and information online generation before; won’t watch • Aggregate information online and TV on someone else’s schedule use RSS much longer Center for the Digital Future, USC Annenberg School, http://digitalcenter.org 42

Slide 43: CIO Articles & Resources • ABC: An Introduction to Blogs and Wikis in the Business World http://www.cio.com/article/122701 • Seven Reasons for Your Company to Start an Internal Blog http://www.cio.com/article/120301 • Enterprise Wikis Seen As a Way to End 'Reply-All' E-Mail Threads http://www.cio.com/article/197101 • How to Build Your Own Wikipedia http://www.cio.com/article/189150 • How CIOs Can Learn to Love IM, Social Networking, Blogs, Wikis and Other Tools of User Empowerment http://www.cio.com/article/120159 • Tips for Social Computing in the Enterprise http://www.cio.com/article/330863 • Discovering the Power of Social Networking http://www.cio.com/article/136450 • Social Networking Websites from A to Z http ://www.cio.com/article/175250 43