CIO's Web 2 0 In The Enterprise

Web 2.0 In the Enterprise Abbie Lundberg, Lundberg Media http://lundbergmedia.com

Web 2.0 at Work Source: CIO Web 2.0 Survey, 2008 31% None of the above 10% Social networking 18% RSS 23% Blogs 30% Wikis 50% Instant messaging Percent of sample answering Which of the following technologies are being offered to employees as corporate applications?

Growing Adoption Of Web 2.0 Tools Source: Forrester Research

Current Applications
Blogs
Internal Communication
Marketing/PR
Wikis
Collaboration
Knowledge Capture & Management
Community Sites
Marketing - Customer Engagement
Social Networks
Company Directory on Steroids
All of the above: Attracting and retaining smart younger workers

Shift to Customer 2.0
Large businesses spend more on employee collaboration tools than customer-facing Web 2.0
That trend will reverse by next year
By 2013, companies will spend nearly a billion dollars more on customer-facing Web 2.0 than on internal collaboration
Source: Forrester Research

Global Enterprise Web 2.0 Spending Source: Forrester Research

Executive Blogs

Consumer Communities

Company Directory: IBM’s Blue Pages

Company Directory on Steroids

New Meaning of Corporate Network

Key Benefits: Collaboration and KM Q: If your organization has offered any of these technologies to its employees, what was the primary reason? Source: CIO Web 2.0 Survey, 2008

Other Benefits
Innovation
Productivity
Development
Call Centers
Design
Employee engagement; attracting/keeping younger workers
From “Tips for Social Computing in the Enterprise,” by Chris Howard, the Burton Group, on CIO.com

“ Group action just got easier” - Clay Shirky

It’s unstoppable but not unmanageable a different kind of management

Enable, facilitate Observe, don’t disturb Lead, don’t interfere From “Tips for Social Computing in the Enterprise,” by Chris Howard, the Burton Group, on CIO.com Command & Control

The Hard Part can’t prevent undesirable things prevention reaction (or not) let go

Managing Rogue Technology Q: Which of the following best describes your organization’s approach to managing employees using unsupported technology? Source: CIO Web 2.0 Survey, 2008

We Are Digital Immigrants

Increasingly, Employees and Customers Are Digital Natives
They want to …
Create
Blogs, videos, wikis, machinima (remixes)
Communicate, Share & Engage
IM, text messaging, social networking, photo sharing
Participate & Influence
Rate & be rated, comment, vote
Be recognized
The American Idol generation, Nike video contests
And they…
Trust peers as much as experts

Do you keep a personal BLOG, display photos on the web, or maintain your own website? Q711 (M-3) “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2006 They Want to Create

Major Media Usurped by Twitter in China Earthquake Reporting The world had real–time news about China's massive earthquake as victims dashed out Twitter text messages while it took place, in what was being touted as micro–blogging outshining mainstream news...

CIO and LinkedIn: Social Networking for Senior IT Professionals

CIO and LinkedIn: Events and Groups

12-24 year olds 25-54 year olds
Will never read a newspaper; attracted to some magazines
Will never own a land-line phone; everything will move to mobile
Create content to be heard, recognized, validated
Use IM. E-mail is for parents
Community at the center of Internet experience
Read off-line newspapers and magazines
Like mobile for voice (and a few for data) but don’t see their world on mobile
Create content to share reviews & experiences, not diaries or intimacies
Heavy into e-mail
Community important for tasks, much less so for social
Center for the Digital Future, USC Annenberg School, http://digitalcenter.org

Life of a 25-54
Trust unknown peers more than experts
Want to move content freely between platforms
Little interest in the source of information; most information aggregated
Less interested in TV than any generation before; won’t watch TV on someone else’s schedule much longer
Trust experts on factual information; rely heavily on of peers for reviews of hotels, electronics, etc.
Rely heavy on personalized portals for news and financials
Care GREATLY about sources of news and information online
Aggregate information online and use RSS
12-24 year olds 25-54 year olds Center for the Digital Future, USC Annenberg School, http://digitalcenter.org

CIO Articles & Resources
ABC: An Introduction to Blogs and Wikis in the Business World http://www.cio.com/article/122701
Seven Reasons for Your Company to Start an Internal Blog http://www.cio.com/article/120301
Enterprise Wikis Seen As a Way to End 'Reply-All' E-Mail Threads http://www.cio.com/article/197101
How to Build Your Own Wikipedia http://www.cio.com/article/189150
How CIOs Can Learn to Love IM, Social Networking, Blogs, Wikis and Other Tools of User Empowerment http://www.cio.com/article/120159
Tips for Social Computing in the Enterprise http://www.cio.com/article/330863
Discovering the Power of Social Networking http://www.cio.com/article/136450
Social Networking Websites from A to Z http ://www.cio.com/article/175250

http://aprendizajedistancia.blogspot.com	7
http://www.slideshare.net	5
http://sfgcollaborates.blogspot.com	2
https://www2.socialtext.net	2
http://www.clearspring.com	1
http://www2.socialtext.net	1

CIO's Web 2 0 In The Enterprise

by Abbie Lundberg on May 16, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 18

Statistics

CIO’s Web 2 0 In The Enterprise — Presentation Transcript