Technology in Business A Brief & Colorful History … and some musings about the future Abbie Lundberg, Lundberg Media lundbergmedia.com

1987 PC installed base 19 87 35 million 19 97 126 million >1 billion 20 08

Cost of storing 1 megabyte 19 99 1 Megabyte: a small novel OR a 3.5 inch floppy disk of information 19 87 20 07 >$50 17¢ 1/10 of 1¢

Internet stocks explode; some rising 500% 19 98

20 01

Anna Kournikova Code Red Nimda 20 01

Scandal!

Sarbanes- Oxley 20 02

20 03

Today’s Business Realities Economic crisis Shifting business models Digital natives & consumer IT Globalization OPPORTUNITY

Economic crisis

Shifting business models

Digital natives & consumer IT

Globalization

economic uncertainty Photo: shutterhack

Photo by MonkeySimon Photo: dno1967 Photo: crazytales582 Photo: F33

IT Budget Cuts Q: Will your overall IT budget increase, decrease or remain the same in the next 12 months compared to the past 12 months? Decrease Increase Remain the Same 53% 20% 27% 40% 26% 34% 17% 63% 20% 26% 48% 26% January 2009 October 2008 July 2008 March 2008 Source: CIO Magazine IT Budget & Staffing Survey, Feb. 2009

Shifting Business Models

IT Investment Priorities Q: What will be the primary focus of your investments in the next 12 months? Enable business process innovation 33% Create top line revenue growth 21% Manage IT infrastructure more efficiently 23% Lower the operating cost of IT 23% January 2009 June 2008 Enable business process innovation 38% Create topline revenue rowth 21% Manage IT infrastructure more efficiently 19% Lower the operating cost of IT 22% Source: CIO Magazine IT Budget & Staffing Survey, Feb. 2009

Digital Natives

The Consumerization of I.T.

business is global and digital

innovation risk

TCO* = 0 *Total Cost of Ownership

Innovate for the rebound Consumer technologies & “public” infrastructure Cloud computing & software as a service Collaboration & social computing Open source Green data centers Business intelligence Customer, customer, customer

Consumer technologies & “public” infrastructure

Cloud computing & software as a service

Collaboration & social computing

Open source

Green data centers

Business intelligence

Customer, customer, customer

Thank You Abbie Lundberg [email_address]