Women’s Media GroupTwitter WorkshopJuly 28, 2010<br />Charlotte Abbott<br />Digital Strategy Consultant for Publishers and...
What’s Twitter Good For?<br />Filtering news<br />Tracking trends<br />Sharing links<br />Driving traffic to a website<br ...
Twitter vs. Facebook<br />Facebook is a destination.<br />Twitter is an experience.<br />
Who Uses Twitter?<br />53% women vs. 45% men<br />45% of users are 18-34 years old<br />24% of users are 35-49 years old<b...
Who Should I Follow… and If I’m Not @Oprah, Who Will Follow Me?<br />Directory of Book Trade People on Twitter: http://www...
Where’s the Conversation?<br />Search by keyword<br />Search by hashtag<br />#FollowReader (Thursdays 4-5pm ET)<br />#PubQ...
What Makes a Good Tweet?<br />Plain English<br />Funny <br />Direct engagement<br />Inside scoop<br />Annotated Links<br />
How Much Can You Really Say in 140 Characters?<br />The best part about my kobo is that no one on the subway knows I'm rea...
What Makes a Bad Tweet?<br />Shameless self-promotion<br />Automatically loaded tweets<br />Repeating your tweets verbatim...
How Do You Promote a Book on Twitter?<br />Galley giveaways<br />Insider photos<br />Twitter author tour<br />Links to blo...
How Do I Keep It All Straight?<br />Tweetdeck.com organizes tweets by<br />Groups, such as<br />Authors<br />Booksellers<b...
How Can I Assess My Results?<br />Twitter Reach: http://tweetreach.com<br />Twitter Clout: http://twitalyzer.com<br />All ...
Thank you!<br />Charlotte Abbott<br />Digital Strategy Consultant for Publishers and Authors<br />abbcha@gmail.com<br />71...
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Women's Media Group Twitter Workshop

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Women's Media Group Twitter Workshop

  1. 1. Women’s Media GroupTwitter WorkshopJuly 28, 2010<br />Charlotte Abbott<br />Digital Strategy Consultant for Publishers and Authors<br />abbcha@gmail.com<br />718 619-6794<br />Twitter: @charabbott<br />
  2. 2. What’s Twitter Good For?<br />Filtering news<br />Tracking trends<br />Sharing links<br />Driving traffic to a website<br />Real-time conversation<br />
  3. 3. Twitter vs. Facebook<br />Facebook is a destination.<br />Twitter is an experience.<br />
  4. 4. Who Uses Twitter?<br />53% women vs. 45% men<br />45% of users are 18-34 years old<br />24% of users are 35-49 years old<br />Including … book readers, media, booksellers, book bloggers, librarians, publishers, editorsand agents<br />
  5. 5. Who Should I Follow… and If I’m Not @Oprah, Who Will Follow Me?<br />Directory of Book Trade People on Twitter: http://www.highspotinc.com/blog/<br />Search “Which Publishers Tweet Best?” http://followthereader.wordpress.com/<br />Directory of Booksellers on Twitter: http://twitter.com/SarahABA/indie-booksellers<br />
  6. 6. Where’s the Conversation?<br />Search by keyword<br />Search by hashtag<br />#FollowReader (Thursdays 4-5pm ET)<br />#PubQT (Tuesdays 2-3pm ET)<br />#FridayReads (Fridays, all day)<br />#dearpublisher (ongoing)<br />#ewgc (monthly – next is Aug 17th at 4pm ET)<br />#ebooks (ongoing)<br />
  7. 7. What Makes a Good Tweet?<br />Plain English<br />Funny <br />Direct engagement<br />Inside scoop<br />Annotated Links<br />
  8. 8. How Much Can You Really Say in 140 Characters?<br />The best part about my kobo is that no one on the subway knows I'm reading Gossip Girl. #guiltypleasure<br />@galleysmith So happy to hear how much you enjoyed Sisters Red. Will pass on this news to LB Young Readers pub folks<br />Man Booker fiction prize longlisthttp://bit.ly/dvh5mP. Shortlist out on Sept 7; winner announced Oct 12; prize is a cool £50,000. <br />
  9. 9. What Makes a Bad Tweet?<br />Shameless self-promotion<br />Automatically loaded tweets<br />Repeating your tweets verbatim<br />Ghosted tweets<br />Fiction published tweet by tweet<br />
  10. 10. How Do You Promote a Book on Twitter?<br />Galley giveaways<br />Insider photos<br />Twitter author tour<br />Links to blog tour<br />Author tweets<br />@SusanOrlean<br />@RuthReichl<br />@MargaretAtwood<br />@ColsonWhitehead<br />
  11. 11. How Do I Keep It All Straight?<br />Tweetdeck.com organizes tweets by<br />Groups, such as<br />Authors<br />Booksellers<br />Media<br />Bloggers<br />Publishing Imprints<br />Hashtags<br />
  12. 12. How Can I Assess My Results?<br />Twitter Reach: http://tweetreach.com<br />Twitter Clout: http://twitalyzer.com<br />All mentions across social media: http://socialmention.com<br />
  13. 13. Thank you!<br />Charlotte Abbott<br />Digital Strategy Consultant for Publishers and Authors<br />abbcha@gmail.com<br />718 619-6794<br />Twitter: @charabbott<br />

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