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    You 2.0: Personal Branding in the Social Media Era You 2.0: Personal Branding in the Social Media Era Presentation Transcript

    • YOU 2.0Personal Branding inthe Social Media Era Abbas Alidina @AbbasAlidinaOctober 11, 2011
    • The Business World Has Changed
    • About Us of this SessionOutcomesWhat Will We Cover?1. Understand Social Media2. Develop Awareness of Online Reputation3. Develop Your Personal Brand4. Establish Thought Leadership
    • Introduction to Social Media
    • What is Social Media?“Social media is more about Sociology and Psychologythan it is about Technology” - Brian Solis, Author of “Engage” Social Media is an Online Conversation
    • Social Media TimelineSocial Media has made it possible for anybody to produce content. Source: idfive.com
    • Social Media World Map
    • Social Reputation
    • Your Control Your Reputation
    • Here is YOUR New CV
    • A Credit Score for the Social WebYou are already being ranked across a digital continuum based on your online actions.
    • Social Capital
    • The Rise of Social InfluenceOver time, your “social credit score” will increasingly determine your real world experience.
    • Las Vegas Palms Hotel & CasinoPalms Hotel & Casino provides preferred treatment to hotel guests based on Klout scores.
    • Virgin AmericaVirgin America gave free flights to individuals with high Klout scores in Toronto, Canada.
    • Social InfluenceMany services try to determine your level of influence in one way or another based onsocial actions. Are they really measuring influence? Social Actions
    • What is Influence?The ability to drive action.
    • How Does Klout Calculate Influence?
    • Social CapitalWe are measured by WHAT WE SAY and theCOMPANY WE KEEP
    • Personal Brands
    • 3 Steps To Develop Your Personal BrandPersonal branding is the process whereby people and their careers are marked as brands.
    • 1) Recognize: YOU Are A BrandWhether we like it or not, we all have a personal brand.
    • 2) Identify and Define Your Brand
    • 3) Build Your Brand using Social MediaEvery action you take online casts a digital shadow. Make it a positive one.
    • Google Yourself
    • Claim Your NameSetup a domain and consistent Social Media accounts. www.YourName.com (GoDaddy.com) Niche Sites
    • Monitor Your Brand
    • Follow Influencers to Become OneSubscribe to influencers, thought leaders and subject matter experts with Google Reader.
    • Establish Thought Leadership
    • LinkedInLinkedIn is focused on Professional Networking Over 100 Million LinkedIn users globally 2 Million LinkedIn users in the Middle East 430,000 LinkedIn users in the UAE
    • LinkedInBuilding Your Personal Brand on LinkedIn allows you to: • Network with Influencers • Connect with Decision Makers • Be Found • Acquire Knowledge/Information • Find a Job • Build Your Professional Network
    • LinkedInOptimize and completely fill out your LinkedIn profile. Write a Powerful Headline Professional Image Your LinkedIn Profile is a critical component of your Social CV – Make it interesting!
    • LinkedInStart building your network with family, friends, co-workers, clients, etc. • Search for People • Import Email Contacts • Manually enter Email Addresses • Colleagues/Classmates • People You May Know (LinkedIn suggestions)
    • LinkedInLinkedIn Answers – Establish expert status by answering questions in your niche. • Position yourself as expert • Build Relationships • Network
    • LinkedInJoin LinkedIn Groups. Listen first and then contribute. Don’t Pitch! Region focused Subject focused
    • LinkedInThe Key to LinkedIn is your 2nd and 3rd Level Connections.
    • LinkedInConnect with people outside your first level network who bring value to your network • Potential Employees/Clients • Potential Partners • Subject Matter Experts • Connectors
    • LinkedInThe more you grow your network, the more you grow your reach
    • Other Social NetworksThe same principles apply. But be consistent.
    • The Google Job Experiment
    • The Google Job ExperimentHow Alec Bronstein found a job because of his Personal Branding.
    • Do You Want To Be A Thought Leader?
    • Thank You Questions? Abbas Alidina Founder & Director Logicks.com AbbasAlidina.com @AbbasAlidina