Your SlideShare is downloading. ×
You 2.0: Personal Branding in the Social Media Era
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

You 2.0: Personal Branding in the Social Media Era


Published on

Published in: Business, Technology

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. YOU 2.0Personal Branding inthe Social Media Era Abbas Alidina @AbbasAlidinaOctober 11, 2011
  • 2. The Business World Has Changed
  • 3. About Us of this SessionOutcomesWhat Will We Cover?1. Understand Social Media2. Develop Awareness of Online Reputation3. Develop Your Personal Brand4. Establish Thought Leadership
  • 4. Introduction to Social Media
  • 5. What is Social Media?“Social media is more about Sociology and Psychologythan it is about Technology” - Brian Solis, Author of “Engage” Social Media is an Online Conversation
  • 6. Social Media TimelineSocial Media has made it possible for anybody to produce content. Source:
  • 7. Social Media World Map
  • 8. Social Reputation
  • 9. Your Control Your Reputation
  • 10. Here is YOUR New CV
  • 11. A Credit Score for the Social WebYou are already being ranked across a digital continuum based on your online actions.
  • 12. Social Capital
  • 13. The Rise of Social InfluenceOver time, your “social credit score” will increasingly determine your real world experience.
  • 14. Las Vegas Palms Hotel & CasinoPalms Hotel & Casino provides preferred treatment to hotel guests based on Klout scores.
  • 15. Virgin AmericaVirgin America gave free flights to individuals with high Klout scores in Toronto, Canada.
  • 16. Social InfluenceMany services try to determine your level of influence in one way or another based onsocial actions. Are they really measuring influence? Social Actions
  • 17. What is Influence?The ability to drive action.
  • 18. How Does Klout Calculate Influence?
  • 19. Social CapitalWe are measured by WHAT WE SAY and theCOMPANY WE KEEP
  • 20. Personal Brands
  • 21. 3 Steps To Develop Your Personal BrandPersonal branding is the process whereby people and their careers are marked as brands.
  • 22. 1) Recognize: YOU Are A BrandWhether we like it or not, we all have a personal brand.
  • 23. 2) Identify and Define Your Brand
  • 24. 3) Build Your Brand using Social MediaEvery action you take online casts a digital shadow. Make it a positive one.
  • 25. Google Yourself
  • 26. Claim Your NameSetup a domain and consistent Social Media accounts. ( Niche Sites
  • 27. Monitor Your Brand
  • 28. Follow Influencers to Become OneSubscribe to influencers, thought leaders and subject matter experts with Google Reader.
  • 29. Establish Thought Leadership
  • 30. LinkedInLinkedIn is focused on Professional Networking Over 100 Million LinkedIn users globally 2 Million LinkedIn users in the Middle East 430,000 LinkedIn users in the UAE
  • 31. LinkedInBuilding Your Personal Brand on LinkedIn allows you to: • Network with Influencers • Connect with Decision Makers • Be Found • Acquire Knowledge/Information • Find a Job • Build Your Professional Network
  • 32. LinkedInOptimize and completely fill out your LinkedIn profile. Write a Powerful Headline Professional Image Your LinkedIn Profile is a critical component of your Social CV – Make it interesting!
  • 33. LinkedInStart building your network with family, friends, co-workers, clients, etc. • Search for People • Import Email Contacts • Manually enter Email Addresses • Colleagues/Classmates • People You May Know (LinkedIn suggestions)
  • 34. LinkedInLinkedIn Answers – Establish expert status by answering questions in your niche. • Position yourself as expert • Build Relationships • Network
  • 35. LinkedInJoin LinkedIn Groups. Listen first and then contribute. Don’t Pitch! Region focused Subject focused
  • 36. LinkedInThe Key to LinkedIn is your 2nd and 3rd Level Connections.
  • 37. LinkedInConnect with people outside your first level network who bring value to your network • Potential Employees/Clients • Potential Partners • Subject Matter Experts • Connectors
  • 38. LinkedInThe more you grow your network, the more you grow your reach
  • 39. Other Social NetworksThe same principles apply. But be consistent.
  • 40. The Google Job Experiment
  • 41. The Google Job ExperimentHow Alec Bronstein found a job because of his Personal Branding.
  • 42. Do You Want To Be A Thought Leader?
  • 43. Thank You Questions? Abbas Alidina Founder & Director @AbbasAlidina