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The Convergence ofSearch and SocialAbbasAlidina.com@AbbasAlidinaDecember 11, 2010
Search Engine Market ShareOver 90% of searches are performed on Google, Yahoo or Bing Google Yahoo Bing Other 8% 13% 19% 60%
Search Volume Growth100 Billion searches per month (more than 3 billion searches per day)
Search Engines User Behaviour 88% of clicks 12% of clicks
What is Search Engine Optimization (SEO)?SEO is the process of improving the volume or quality of traffic to a web site from searchengines via "natural" or "organic“ search results, by becoming an AUTHORITY web site.
Why Should I Perform SEO?If your website does not appear on the search engines, you are losing out on: •Brand Exposure •Awareness •Reputation •Credibility •Customers
Why Should I Perform SEO?SEO improves the online visibility of your brand, boosts your reputation and increases trafficflow to your online properties.•If your website does not appear on the first 2 pages of a major search engine, you are missing out on millions of visitors•90% of search engine users do not look beyond the 2nd page of search results.
Why Should I Perform SEO?The higher your search ranking, the higher the click through rate.
Short-Tail vs. Long-Tail KeywordsShort-Tail: “Project Management”, “Financial Services”Long-Tail: “Project Management in Qatar”, “Kuwait Financial Services”
Content CreationContent is critical to optimizing your website for the Search Engines• Build Authority through Content• Keyword Dense Content• Relevant Content• Unique Content• Media-Rich Content • Video • Audio • PDF
Real-Time SearchAnswers the question: What is happening RIGHT NOW?
Social SearchAnswers the question: What does my network believe is important?
Sharing via Social MediaMake it easy for people to spread your content for you.
Leverage Facebook’s Open GraphFacebook has opened up access to its Social Graph and provides Social Plugins Social Graph • The global mapping of everybody and how they’re related • Constantly in flux 150 Million people engage with Facebook on external websites every month (e.g. CNN.com, Logicks.com) 1/2 of comScore’s Global Top 100 websites have integrated with Facebook
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