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The Convergence of Search and Social


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From a marketing perspective, Search Engines and Social Media have become increasingly intertwined over the past few years.

From a marketing perspective, Search Engines and Social Media have become increasingly intertwined over the past few years.

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  • 1. The Convergence ofSearch and 11, 2010
  • 2. Search Engine Market ShareOver 90% of searches are performed on Google, Yahoo or Bing Google Yahoo Bing Other 8% 13% 19% 60%
  • 3. Search Volume Growth100 Billion searches per month (more than 3 billion searches per day)
  • 4. Search Engines User Behaviour 88% of clicks 12% of clicks
  • 5. What is Search Engine Optimization (SEO)?SEO is the process of improving the volume or quality of traffic to a web site from searchengines via "natural" or "organic“ search results, by becoming an AUTHORITY web site.
  • 6. Why Should I Perform SEO?If your website does not appear on the search engines, you are losing out on: •Brand Exposure •Awareness •Reputation •Credibility •Customers
  • 7. Why Should I Perform SEO?SEO improves the online visibility of your brand, boosts your reputation and increases trafficflow to your online properties.•If your website does not appear on the first 2 pages of a major search engine, you are missing out on millions of visitors•90% of search engine users do not look beyond the 2nd page of search results.
  • 8. Why Should I Perform SEO?The higher your search ranking, the higher the click through rate.
  • 9. Short-Tail vs. Long-Tail KeywordsShort-Tail: “Project Management”, “Financial Services”Long-Tail: “Project Management in Qatar”, “Kuwait Financial Services”
  • 10. Content CreationContent is critical to optimizing your website for the Search Engines• Build Authority through Content• Keyword Dense Content• Relevant Content• Unique Content• Media-Rich Content • Video • Audio • PDF
  • 11. Real-Time SearchAnswers the question: What is happening RIGHT NOW?
  • 12. Social SearchAnswers the question: What does my network believe is important?
  • 13. Sharing via Social MediaMake it easy for people to spread your content for you.
  • 14. Leverage Facebook’s Open GraphFacebook has opened up access to its Social Graph and provides Social Plugins Social Graph • The global mapping of everybody and how they’re related • Constantly in flux 150 Million people engage with Facebook on external websites every month (e.g., 1/2 of comScore’s Global Top 100 websites have integrated with Facebook
  • 15. Thank You for Attending Any Questions?