• Save
The Convergence of  Search and Social
Upcoming SlideShare
Loading in...5
×
 

The Convergence of Search and Social

on

  • 1,068 views

From a marketing perspective, Search Engines and Social Media have become increasingly intertwined over the past few years.

From a marketing perspective, Search Engines and Social Media have become increasingly intertwined over the past few years.

Statistics

Views

Total Views
1,068
Views on SlideShare
1,049
Embed Views
19

Actions

Likes
0
Downloads
0
Comments
0

4 Embeds 19

http://www.abbasalidina.com 14
http://www.linkedin.com 3
http://abbasalidina.com 1
http://feeds.feedburner.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Convergence of  Search and Social The Convergence of Search and Social Presentation Transcript

    • The Convergence ofSearch and SocialAbbasAlidina.com@AbbasAlidinaDecember 11, 2010
    • Search Engine Market ShareOver 90% of searches are performed on Google, Yahoo or Bing Google Yahoo Bing Other 8% 13% 19% 60%
    • Search Volume Growth100 Billion searches per month (more than 3 billion searches per day)
    • Search Engines User Behaviour 88% of clicks 12% of clicks
    • What is Search Engine Optimization (SEO)?SEO is the process of improving the volume or quality of traffic to a web site from searchengines via "natural" or "organic“ search results, by becoming an AUTHORITY web site.
    • Why Should I Perform SEO?If your website does not appear on the search engines, you are losing out on: •Brand Exposure •Awareness •Reputation •Credibility •Customers
    • Why Should I Perform SEO?SEO improves the online visibility of your brand, boosts your reputation and increases trafficflow to your online properties.•If your website does not appear on the first 2 pages of a major search engine, you are missing out on millions of visitors•90% of search engine users do not look beyond the 2nd page of search results.
    • Why Should I Perform SEO?The higher your search ranking, the higher the click through rate.
    • Short-Tail vs. Long-Tail KeywordsShort-Tail: “Project Management”, “Financial Services”Long-Tail: “Project Management in Qatar”, “Kuwait Financial Services”
    • Content CreationContent is critical to optimizing your website for the Search Engines• Build Authority through Content• Keyword Dense Content• Relevant Content• Unique Content• Media-Rich Content • Video • Audio • PDF
    • Real-Time SearchAnswers the question: What is happening RIGHT NOW?
    • Social SearchAnswers the question: What does my network believe is important?
    • Sharing via Social MediaMake it easy for people to spread your content for you.
    • Leverage Facebook’s Open GraphFacebook has opened up access to its Social Graph and provides Social Plugins Social Graph • The global mapping of everybody and how they’re related • Constantly in flux 150 Million people engage with Facebook on external websites every month (e.g. CNN.com, Logicks.com) 1/2 of comScore’s Global Top 100 websites have integrated with Facebook
    • Thank You for Attending Any Questions? AbbasAlidina.com abbas.alidina@logicks.com www.facebook.com/logicks www.twitter.com/AbbasAlidina www.linkedin.com/in/AbbasAlidina