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Social Media ROI: Measureable or Myth?
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Social Media ROI: Measureable or Myth?



Social Media ROI ...

Social Media ROI

As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data.

This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these new forms of data.

This presentation covers:
- What does social media success mean to your organisation?
- Identifying precise social measurement objectives (such as revenue generation, operational efficiency and customer experience)
- Developing a Social Media Measurement Framework (SMMF) for your organisation
- Calculating ROI based on best practice social media attribution models
- Selecting the appropriate tools and technology to measure social media
- The future of social measurement

Read more about Social Media ROI at http://www.crowdbabble.com/blog



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Social Media ROI: Measureable or Myth? Social Media ROI: Measureable or Myth? Presentation Transcript

  • @AbbasAlidinaSocial Media ROIMeasureable or Myth?www.crowdbabble.com/blogAbbas AlidinaCEOCrowdbabble Inc.@AbbasAlidina
  • @AbbasAlidinaAbout Me…
  • @AbbasAlidinaAbout Me…
  • @AbbasAlidinaAbout Me…
  • @AbbasAlidinaSo…Why Are We Here Today?
  • @AbbasAlidinaBIGDATASource:DOMO
  • @AbbasAlidinaSource:DOMO
  • @AbbasAlidinaSocial Media is FUN!Why Ruin it with ROI?
  • @AbbasAlidinaSocial Media Will Addto the Global Economy$1.3 Trillionby 2018!Source: McKinsey Global Institute
  • @AbbasAlidina
  • @AbbasAlidinaLifetime value of a fan in socialmedia (Syncapse)Source: http://www.syncapse.com/value-of-a-facebook-fan-2013/
  • @AbbasAlidinaLifetime value of a fan in socialmedia (Vitrue)Source: http://www.adweek.com/news/technology/ value-fan-social-media-360-102063
  • @AbbasAlidinaThe value of a human life(StanfordGraduate School of Business)Source: http://www.time.com/time/health/article/0,8599,1808049,00.html
  • @AbbasAlidinaSocial Media ROI.Measureable or Myth?
  • @AbbasAlidinaFor Some, It’s a Myth
  • @AbbasAlidinaWhy So MuchConfusion?
  • @AbbasAlidinaDefine Success
  • @AbbasAlidinaIdentify Business Objectives
  • @AbbasAlidinaDevelop aSocial Media MeasurementFramework (SMMF)
  • @AbbasAlidinaCase Study:Social Media ROI
  • @AbbasAlidinaMonthly Sales: Before & After Twitter Activation
  • @AbbasAlidinaMonthly Sales: Before & After Twitter Activation
  • @AbbasAlidina
  • @AbbasAlidinaX & Y are correlated1. X could have caused Y2. Y could have caused X3. An external factor, Z could have caused them both
  • @AbbasAlidina
  • @AbbasAlidina
  • @AbbasAlidinaCorrelation
  • @AbbasAlidinaCorrelation vs. Causation
  • @AbbasAlidinaSo How Can We ProveCausation?
  • @AbbasAlidinaSolution: Purer Controlled Experiments
  • @AbbasAlidinaSolution: Purer Controlled Experiments
  • @AbbasAlidinaDon’t Just Look at Number of Fans!
  • @AbbasAlidinaDon’t Just Look at Number of Fans!
  • @AbbasAlidinaCalculate ROI 
  • @AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
  • @AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
  • @AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
  • @AbbasAlidinaSocial Media AnalyticsSource: @Avinash
  • @AbbasAlidinaSocial Media AnalyticsSource: http://techcrunch.com/2012/11/26/the-social-commerce-attribution-problem/#
  • @AbbasAlidinaSocial Media Analytics
  • @AbbasAlidinaSocial Media Analytics
  • @AbbasAlidinaAttribution Modelingis like…
  • @AbbasAlidinaBasketball!
  • @AbbasAlidinaOr Soccer (I mean Football!)
  • @AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.html
  • @AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.html
  • @AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.htmlWithout Attribution Modeling,Social Media gets ZERO Credit.
  • @AbbasAlidinaThe Future ofSocial Measurement
  • @AbbasAlidinaCross Device Measurement with Client IDSource: https://developers.google.com/events/io/sessions/332857962
  • @AbbasAlidinaCross Device Measurement with User IDSource: https://developers.google.com/events/io/sessions/332857962
  • @AbbasAlidina
  • @AbbasAlidinaThe Future of Social Media ROI
  • @AbbasAlidinawww.crowdbabble.com/blogAbbas AlidinaCEOCrowdbabble Inc.@AbbasAlidina