@AbbasAlidinaSocial Media ROIMeasureable or Myth?www.crowdbabble.com/blogAbbas AlidinaCEOCrowdbabble Inc.@AbbasAlidina
@AbbasAlidinaAbout Me…
@AbbasAlidinaAbout Me…
@AbbasAlidinaAbout Me…
@AbbasAlidinaSo…Why Are We Here Today?
@AbbasAlidinaBIGDATASource:DOMO
@AbbasAlidinaSource:DOMO
@AbbasAlidinaSocial Media is FUN!Why Ruin it with ROI?
@AbbasAlidinaSocial Media Will Addto the Global Economy$1.3 Trillionby 2018!Source: McKinsey Global Institute
@AbbasAlidina
@AbbasAlidinaLifetime value of a fan in socialmedia (Syncapse)Source: http://www.syncapse.com/value-of-a-facebook-fan-2013/
@AbbasAlidinaLifetime value of a fan in socialmedia (Vitrue)Source: http://www.adweek.com/news/technology/ value-fan-socia...
@AbbasAlidinaThe value of a human life(StanfordGraduate School of Business)Source: http://www.time.com/time/health/article...
@AbbasAlidinaSocial Media ROI.Measureable or Myth?
@AbbasAlidinaFor Some, It’s a Myth
@AbbasAlidinaWhy So MuchConfusion?
@AbbasAlidinaDefine Success
@AbbasAlidinaIdentify Business Objectives
@AbbasAlidinaDevelop aSocial Media MeasurementFramework (SMMF)
@AbbasAlidinaCase Study:Social Media ROI
@AbbasAlidinaMonthly Sales: Before & After Twitter Activation
@AbbasAlidinaMonthly Sales: Before & After Twitter Activation
@AbbasAlidina
@AbbasAlidinaX & Y are correlated1. X could have caused Y2. Y could have caused X3. An external factor, Z could have cause...
@AbbasAlidina
@AbbasAlidina
@AbbasAlidinaCorrelation
@AbbasAlidinaCorrelation vs. Causation
@AbbasAlidinaSo How Can We ProveCausation?
@AbbasAlidinaSolution: Purer Controlled Experiments
@AbbasAlidinaSolution: Purer Controlled Experiments
@AbbasAlidinaDon’t Just Look at Number of Fans!
@AbbasAlidinaDon’t Just Look at Number of Fans!
@AbbasAlidinaCalculate ROI 
@AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
@AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
@AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
@AbbasAlidinaSocial Media AnalyticsSource: @Avinash
@AbbasAlidinaSocial Media AnalyticsSource: http://techcrunch.com/2012/11/26/the-social-commerce-attribution-problem/#
@AbbasAlidinaSocial Media Analytics
@AbbasAlidinaSocial Media Analytics
@AbbasAlidinaAttribution Modelingis like…
@AbbasAlidinaBasketball!
@AbbasAlidinaOr Soccer (I mean Football!)
@AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.html
@AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.html
@AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.htmlWithout A...
@AbbasAlidinaThe Future ofSocial Measurement
@AbbasAlidinaCross Device Measurement with Client IDSource: https://developers.google.com/events/io/sessions/332857962
@AbbasAlidinaCross Device Measurement with User IDSource: https://developers.google.com/events/io/sessions/332857962
@AbbasAlidina
@AbbasAlidinaThe Future of Social Media ROI
@AbbasAlidinawww.crowdbabble.com/blogAbbas AlidinaCEOCrowdbabble Inc.@AbbasAlidina
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Social Media ROI: Measureable or Myth?

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Social Media ROI

As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data.

This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these new forms of data.

This presentation covers:
- What does social media success mean to your organisation?
- Identifying precise social measurement objectives (such as revenue generation, operational efficiency and customer experience)
- Developing a Social Media Measurement Framework (SMMF) for your organisation
- Calculating ROI based on best practice social media attribution models
- Selecting the appropriate tools and technology to measure social media
- The future of social measurement

Read more about Social Media ROI at http://www.crowdbabble.com/blog

Published in: Education, Technology, Business

Social Media ROI: Measureable or Myth?

  1. 1. @AbbasAlidinaSocial Media ROIMeasureable or Myth?www.crowdbabble.com/blogAbbas AlidinaCEOCrowdbabble Inc.@AbbasAlidina
  2. 2. @AbbasAlidinaAbout Me…
  3. 3. @AbbasAlidinaAbout Me…
  4. 4. @AbbasAlidinaAbout Me…
  5. 5. @AbbasAlidinaSo…Why Are We Here Today?
  6. 6. @AbbasAlidinaBIGDATASource:DOMO
  7. 7. @AbbasAlidinaSource:DOMO
  8. 8. @AbbasAlidinaSocial Media is FUN!Why Ruin it with ROI?
  9. 9. @AbbasAlidinaSocial Media Will Addto the Global Economy$1.3 Trillionby 2018!Source: McKinsey Global Institute
  10. 10. @AbbasAlidina
  11. 11. @AbbasAlidinaLifetime value of a fan in socialmedia (Syncapse)Source: http://www.syncapse.com/value-of-a-facebook-fan-2013/
  12. 12. @AbbasAlidinaLifetime value of a fan in socialmedia (Vitrue)Source: http://www.adweek.com/news/technology/ value-fan-social-media-360-102063
  13. 13. @AbbasAlidinaThe value of a human life(StanfordGraduate School of Business)Source: http://www.time.com/time/health/article/0,8599,1808049,00.html
  14. 14. @AbbasAlidinaSocial Media ROI.Measureable or Myth?
  15. 15. @AbbasAlidinaFor Some, It’s a Myth
  16. 16. @AbbasAlidinaWhy So MuchConfusion?
  17. 17. @AbbasAlidinaDefine Success
  18. 18. @AbbasAlidinaIdentify Business Objectives
  19. 19. @AbbasAlidinaDevelop aSocial Media MeasurementFramework (SMMF)
  20. 20. @AbbasAlidinaCase Study:Social Media ROI
  21. 21. @AbbasAlidinaMonthly Sales: Before & After Twitter Activation
  22. 22. @AbbasAlidinaMonthly Sales: Before & After Twitter Activation
  23. 23. @AbbasAlidina
  24. 24. @AbbasAlidinaX & Y are correlated1. X could have caused Y2. Y could have caused X3. An external factor, Z could have caused them both
  25. 25. @AbbasAlidina
  26. 26. @AbbasAlidina
  27. 27. @AbbasAlidinaCorrelation
  28. 28. @AbbasAlidinaCorrelation vs. Causation
  29. 29. @AbbasAlidinaSo How Can We ProveCausation?
  30. 30. @AbbasAlidinaSolution: Purer Controlled Experiments
  31. 31. @AbbasAlidinaSolution: Purer Controlled Experiments
  32. 32. @AbbasAlidinaDon’t Just Look at Number of Fans!
  33. 33. @AbbasAlidinaDon’t Just Look at Number of Fans!
  34. 34. @AbbasAlidinaCalculate ROI 
  35. 35. @AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
  36. 36. @AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
  37. 37. @AbbasAlidinaTraditional Web AnalyticsSource: @Avinash
  38. 38. @AbbasAlidinaSocial Media AnalyticsSource: @Avinash
  39. 39. @AbbasAlidinaSocial Media AnalyticsSource: http://techcrunch.com/2012/11/26/the-social-commerce-attribution-problem/#
  40. 40. @AbbasAlidinaSocial Media Analytics
  41. 41. @AbbasAlidinaSocial Media Analytics
  42. 42. @AbbasAlidinaAttribution Modelingis like…
  43. 43. @AbbasAlidinaBasketball!
  44. 44. @AbbasAlidinaOr Soccer (I mean Football!)
  45. 45. @AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.html
  46. 46. @AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.html
  47. 47. @AbbasAlidinaAttribution ModelingSource: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.htmlWithout Attribution Modeling,Social Media gets ZERO Credit.
  48. 48. @AbbasAlidinaThe Future ofSocial Measurement
  49. 49. @AbbasAlidinaCross Device Measurement with Client IDSource: https://developers.google.com/events/io/sessions/332857962
  50. 50. @AbbasAlidinaCross Device Measurement with User IDSource: https://developers.google.com/events/io/sessions/332857962
  51. 51. @AbbasAlidina
  52. 52. @AbbasAlidinaThe Future of Social Media ROI
  53. 53. @AbbasAlidinawww.crowdbabble.com/blogAbbas AlidinaCEOCrowdbabble Inc.@AbbasAlidina

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