Facebook Usage in the Middle East & North Africa - July 2011
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Facebook Usage in the Middle East & North Africa - July 2011

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Facebook usage continues to soars in the Middle East & North Africa (MENA).

Facebook usage continues to soars in the Middle East & North Africa (MENA).

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Facebook Usage in the Middle East & North Africa - July 2011 Presentation Transcript

  • 1. Facebook Usage in theMiddle East & North AfricaJuly 2011 By: Abbas Alidina (@AbbasAlidina) with Murtaza Amarsi (@Murtaza Amarsi)
  • 2. 1.0 SummaryAbout Us The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa (MENA). The key findings of this report are: • The MENA region is home to almost a 10th of the world’s Facebook users. Currently, the region has over 58 Million Facebook users, representing a market penetration of 16.8%. • Over the last month, more than 2.3 Million people in MENA joined Facebook. This represents a one-month growth rate of 4.1%. • While the majority of MENA users browse Facebook in English, more than 10.1 Million users browse in Arabic, representing 17.3% of the overall MENA Facebook user base. • Facebook usage in MENA is dominated by Males. 62.9% of users are Males and 35.4% of users are Females • More than 37.7 Million Facebook users in MENA are between the ages of 18 and 34. • 81.8% of the overall MENA Facebook user base is 18 years of age or older.
  • 3. 2.0 CountriesAbout Us Usage By Country
  • 4. 2.0 CountriesAbout Us 2.1 Users and Penetration by Country Country Population Facebook Users Facebook Penetration Algeria 36,300,000 2,293,560 6.3% Bahrain 1,262,000 287,020 22.7% Djibouti 889,000 58,700 6.6% Egypt 80,473,000 7,855,820 9.8% Iraq 31,672,000 860,400 2.7% Jordan 6,187,000 1,675,780 27.1% Kuwait 2,737,000 822,640 30.1% Lebanon 4,228,000 1,201,820 28.4% Libya 6,191,000 52,860 0.9% Morocco 32,152,000 3,596,320 11.2% Oman 2,694,094 285,080 10.6% Palestine 3,935,249 599,520 15.2% Qatar 1,696,563 245,580 14.5% Saudi Arabia 27,136,977 4,034,740 14.9% Tunisia 10,549,100 2,602,640 24.7% Turkey 73,722,988 29,459,200 40.0% United Arab Emirates 4,599,000 2,340,880 50.9% Yemen 22,492,035 328,380 1.5% Totals 348,917,006 58,600,940 16.8% Facebook Market Penetration = (Facebook Users) / (Population)
  • 5. 2.0 CountriesAbout Us 2.2 Number of Facebook Users by Country Algeria Bahrain Djibouti Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 Number of Facebook Users
  • 6. 2.0 CountriesAbout Us 2.3 Facebook User Distribution by Country Yemen United Arab Emirates Bahrain 0.6% 4.0% Djibouti 0.5% 0.1% Algeria 3.9% Egypt 13.4% Iraq 1.5% Jordan Kuwait 2.9% 1.4% Lebanon 2.1% Libya 0.1% Morocco 6.1% Turkey Oman 50.3% 0.5% Palestine 1.0% Qatar Saudi Arabia 0.4% 6.9% Tunisia 4.4%
  • 7. 2.0 CountriesAbout Us 2.4 Facebook Market Penetration by Country Algeria Bahrain Djibouti Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Facebook Market Penetration
  • 8. About Us by Country 3.0 Growth Growth By Country
  • 9. About Us by Country 3.0 Growth 3.1 Facebook Absolute Growth and % Growth by Country (1 Month) Country 1 Month Growth 1 Month % Growth Algeria 148,820 6.9% Bahrain 5,500 2.0% Djibouti 3,360 6.1% Egypt 472,740 6.4% Iraq 71,240 9.0% Jordan 99,440 6.3% Kuwait 87,220 11.9% Lebanon -26,080 -2.1% Libya 6,980 15.2% Morocco 120,000 3.5% Oman 23,920 9.2% Palestine 14,500 2.5% Qatar -66,280 -21.3% Saudi Arabia 194,240 5.1% Tunisia 89,880 3.6% Turkey 1,003,380 3.5% United Arab Emirates 102,999 4.6% Yemen -31,020 -8.6% Totals 2,320,839 4.1%
  • 10. About Us by Country 3.0 Growth 3.2 Facebook Growth by Country (1 Month) Algeria Bahrain Djibouti Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen -200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1 Month Growth
  • 11. About Us by Country 3.0 Growth 3.3 Facebook % Growth by Country (1 Month) Algeria Bahrain Djibouti Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen -25.0% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% 1 Month % Growth
  • 12. About Us by Gender, Language, Age 4.0 Usage Usage by Gender, Language and Age
  • 13. About Us by Gender 4.0 Usage 4.1 Facebook Users by Gender 36,835,800 62.9% 20,769,900 60.7% 35.4% 35.6% 1.7% 3.7% 995,240 Male Female Unspecified
  • 14. About Us by Gender 4.0 Usage 4.2 Facebook Users by Gender – Absolute Growth (1 Month) 1,600,000 1,495,239 1,400,000 1,200,000 1,000,000 851,020 800,000 600,000 400,000 200,000 0 Male Female Unspecified -25,420 -200,000
  • 15. About Us by Gender 4.0 Usage 4.3 Facebook Users by Gender - % Growth (1 Month) 5.0% 4.2% 4.3% 4.0% 3.0% 2.0% 1.0% 60.7% 0.0% Male Female Unspecified 35.6% -1.0% -2.0% 3.7% -2.5% -3.0%
  • 16. About Us by Language 5.0 Usage 5.1 Facebook Users by Language 11,891,880 10,128,560 7,258,680 76,300 134,540 66,080 63,300 11,260 1,820 English French Arabic Russian German Italian Spanish Swedish Hindi
  • 17. About Us by Language 5.0 Usage 5.2 Facebook Users by Language – Absolute Growth (1 Month) 700,000 637,520 600,000 500,000 400,000 384,359 300,000 287,960 200,000 100,000 6,600 8,280 6,700 880 3,720 0 English Arabic French Spanish Russian -160 Hindi German Swedish Italian -100,000
  • 18. About Us by Language 5.0 Usage 5.3 Facebook Users by Language - % Growth (1 Month) 15.0% 12.2% 11.6% 10.0% 8.5% 6.7% 6.0% 5.2% 5.0% 4.1% 3.3% 0.0% English Arabic French Spanish Russian Hindi German Swedish Italian -5.0% -8.1% -10.0%
  • 19. About Us by Age 6.0 Usage 6.1 Facebook Users by Age 22,829,080 14,950,460 10,677,300 6,390,720 2,293,780 643,120 816,480 0-17 18-25 26-34 35-44 45-54 55-64 65+
  • 20. About Us by Age 6.0 Usage 6.2 Facebook Users by Age – Absolute Growth (1 Month) 900,000 795,340 800,000 700,000 647,920 600,000 500,000 425,260 400,000 300,000 241,719 200,000 106,580 100,000 76,480 27,540 0 0-17 18-25 26-34 35-44 45-54 55-64 65+
  • 21. About Us by Age 6.0 Usage 6.3 Facebook Users by Age - % Growth (1 Month) 12.0% 10.3% 10.0% 8.0% 6.0% 4.9% 4.5% 4.5% 4.1% 3.9% 4.0% 3.6% 2.0% 0.0% 0-17 18-25 26-34 35-44 45-54 55-64 65+
  • 22. About Us and Assumptions 7.0 Notes • While there is no standard definition outlining the countries included in the Middle East & North Africa (MENA), this report is based on the definitions provided by Wikipedia. • Middle East: http://en.wikipedia.org/wiki/Middle_East • North Africa: http://en.wikipedia.org/wiki/North_Africa • Facebook user statistics are obtained directly from Facebook. • Facebook Statistics: http://www.facebook.com/advertising • Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does not provide user statistics for these countries. • All country population estimates are obtained from Wikipedia. • List of countries by population: http://en.wikipedia.org/wiki/List_of_countries_by_population • All population and Facebook user statistics are rounded to the nearest thousand.
  • 23. 8.0 Questions and CommentsAbout Us Thanks for reading. Please direct any question, comments or inquiries to: Abbas Alidina Founder & Director Logicks.com abbas.alidina@logicks.com www.twitter.com/AbbasAlidina