Developing a Successful Social Media Strategy

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The goal is NOT to develop a strategy for social media.

The goal is to develop a business strategy that is social.

I had the pleasure of delivering a presentation about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club Bahrain.

Social Media Club is the world’s largest professional social media association consisting of 300+ chapters and 100,000+ social media professionals.

The underlying theme of the presentation was that we must start leveraging social media across the organization, rather than limiting it to just the marketing department.

Such a holistic approach to social media opens up new opportunities and significantly reduces the risks that social media presents to businesses.

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Developing a Successful Social Media Strategy

  1. 1. Developing a SuccessfulSocial Media StrategyAbbasAlidina (@AbbasAlidina)Social Media Club Conference ’11, BahrainNovember 26, 2011
  2. 2. #BenihanaKUW
  3. 3. #Barasti Fiasco
  4. 4. #Barasti Fiasco
  5. 5. #Barasti Fiasco
  6. 6. The Goal is NOT to Develop aStrategy for Social Media…
  7. 7. The Goal is NOT to Develop aStrategy for Social Media…The Goal is to Develop aBusiness Strategy that is Social.
  8. 8. The Traditional Consumer
  9. 9. The Social Consumer
  10. 10. The Social Media Perception Gap
  11. 11. The Power of Listening
  12. 12. Research
  13. 13. ResearchRelaxLifeFamilyReadingVacationCookiesSleepPassionateAwakeMeditate
  14. 14. OK, We’re Listening.What’s Next?
  15. 15. Stop Avoiding Customers!BusinessCustomer
  16. 16. Engage!
  17. 17. What About the “R” Word?
  18. 18. Measurement
  19. 19. Measurement
  20. 20. Measurement
  21. 21. Which Department ShouldManage Social Media?
  22. 22. Who Should Manage Social Media?
  23. 23. The Poor MarketerMarketing CustomerServiceTechnicalSupportHumanResources
  24. 24. To Succeed in Social Media,Internal Communication is Justas Important as ExternalCommunication…
  25. 25. The Social Business
  26. 26. Start with People and yourCompany Culture
  27. 27. Social Media PoliciesIbrahim Elbadawi@iBadawi
  28. 28. The 3 Pillars of a Social BusinessPeople
  29. 29. The 3 Pillars of a Social BusinessPeople Process
  30. 30. The 3 Pillars of a Social BusinessPeople Process Technology
  31. 31. Social Brand vs. Social Business
  32. 32. In Summary…
  33. 33. Develop a Business Strategy that is SocialListenEngageMeasureTransform
  34. 34. Thank YouAbbas AlidinaFounder & DirectorLogicks.comAbbasAlidina.com@AbbasAlidinaQuestions?

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