• Save
Developing a Successful Social Media Strategy
Upcoming SlideShare
Loading in...5
×
 

Developing a Successful Social Media Strategy

on

  • 1,202 views

The goal is NOT to develop a strategy for social media....

The goal is NOT to develop a strategy for social media.

The goal is to develop a business strategy that is social.

I had the pleasure of delivering a presentation about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club Bahrain.

Social Media Club is the world’s largest professional social media association consisting of 300+ chapters and 100,000+ social media professionals.

The underlying theme of the presentation was that we must start leveraging social media across the organization, rather than limiting it to just the marketing department.

Such a holistic approach to social media opens up new opportunities and significantly reduces the risks that social media presents to businesses.

Statistics

Views

Total Views
1,202
Slideshare-icon Views on SlideShare
961
Embed Views
241

Actions

Likes
1
Downloads
0
Comments
0

6 Embeds 241

http://www.abbasalidina.com 199
http://www.ehulool.com 25
http://feeds.feedburner.com 10
http://www.linkedin.com 3
http://translate.googleusercontent.com 2
https://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Developing a Successful Social Media Strategy Developing a Successful Social Media Strategy Presentation Transcript

    • Developing a SuccessfulSocial Media StrategyAbbasAlidina (@AbbasAlidina)Social Media Club Conference ’11, BahrainNovember 26, 2011
    • #BenihanaKUW
    • #Barasti Fiasco
    • #Barasti Fiasco
    • #Barasti Fiasco
    • The Goal is NOT to Develop aStrategy for Social Media…
    • The Goal is NOT to Develop aStrategy for Social Media…The Goal is to Develop aBusiness Strategy that is Social.
    • The Traditional Consumer
    • The Social Consumer
    • The Social Media Perception Gap
    • The Power of Listening
    • Research
    • ResearchRelaxLifeFamilyReadingVacationCookiesSleepPassionateAwakeMeditate
    • OK, We’re Listening.What’s Next?
    • Stop Avoiding Customers!BusinessCustomer
    • Engage!
    • What About the “R” Word?
    • Measurement
    • Measurement
    • Measurement
    • Which Department ShouldManage Social Media?
    • Who Should Manage Social Media?
    • The Poor MarketerMarketing CustomerServiceTechnicalSupportHumanResources
    • To Succeed in Social Media,Internal Communication is Justas Important as ExternalCommunication…
    • The Social Business
    • Start with People and yourCompany Culture
    • Social Media PoliciesIbrahim Elbadawi@iBadawi
    • The 3 Pillars of a Social BusinessPeople
    • The 3 Pillars of a Social BusinessPeople Process
    • The 3 Pillars of a Social BusinessPeople Process Technology
    • Social Brand vs. Social Business
    • In Summary…
    • Develop a Business Strategy that is SocialListenEngageMeasureTransform
    • Thank YouAbbas AlidinaFounder & DirectorLogicks.comAbbasAlidina.com@AbbasAlidinaQuestions?