Developing a Successful Social Media Strategy

Uploaded on

The goal is NOT to develop a strategy for social media. …

The goal is NOT to develop a strategy for social media.

The goal is to develop a business strategy that is social.

I had the pleasure of delivering a presentation about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club Bahrain.

Social Media Club is the world’s largest professional social media association consisting of 300+ chapters and 100,000+ social media professionals.

The underlying theme of the presentation was that we must start leveraging social media across the organization, rather than limiting it to just the marketing department.

Such a holistic approach to social media opens up new opportunities and significantly reduces the risks that social media presents to businesses.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Developing a SuccessfulSocial Media StrategyAbbasAlidina (@AbbasAlidina)Social Media Club Conference ’11, BahrainNovember 26, 2011
  • 2. #BenihanaKUW
  • 3. #Barasti Fiasco
  • 4. #Barasti Fiasco
  • 5. #Barasti Fiasco
  • 6. The Goal is NOT to Develop aStrategy for Social Media…
  • 7. The Goal is NOT to Develop aStrategy for Social Media…The Goal is to Develop aBusiness Strategy that is Social.
  • 8. The Traditional Consumer
  • 9. The Social Consumer
  • 10. The Social Media Perception Gap
  • 11. The Power of Listening
  • 12. Research
  • 13. ResearchRelaxLifeFamilyReadingVacationCookiesSleepPassionateAwakeMeditate
  • 14. OK, We’re Listening.What’s Next?
  • 15. Stop Avoiding Customers!BusinessCustomer
  • 16. Engage!
  • 17. What About the “R” Word?
  • 18. Measurement
  • 19. Measurement
  • 20. Measurement
  • 21. Which Department ShouldManage Social Media?
  • 22. Who Should Manage Social Media?
  • 23. The Poor MarketerMarketing CustomerServiceTechnicalSupportHumanResources
  • 24. To Succeed in Social Media,Internal Communication is Justas Important as ExternalCommunication…
  • 25. The Social Business
  • 26. Start with People and yourCompany Culture
  • 27. Social Media PoliciesIbrahim Elbadawi@iBadawi
  • 28. The 3 Pillars of a Social BusinessPeople
  • 29. The 3 Pillars of a Social BusinessPeople Process
  • 30. The 3 Pillars of a Social BusinessPeople Process Technology
  • 31. Social Brand vs. Social Business
  • 32. In Summary…
  • 33. Develop a Business Strategy that is SocialListenEngageMeasureTransform
  • 34. Thank YouAbbas AlidinaFounder &