The goal is NOT to develop a strategy for social media.
The goal is to develop a business strategy that is social.
I had the pleasure of delivering a presentation about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club Bahrain.
Social Media Club is the world’s largest professional social media association consisting of 300+ chapters and 100,000+ social media professionals.
The underlying theme of the presentation was that we must start leveraging social media across the organization, rather than limiting it to just the marketing department.
Such a holistic approach to social media opens up new opportunities and significantly reduces the risks that social media presents to businesses.