Boosting Your Career with     Abbas	  Alidina     @AbbasAlidina     AbbasAlidina.com
The Business World   Has Changed
Your	  Reputa+on	  Is	  In	  Your	  Own	  Hands	                                                  Universities check socia...
A	  Credit	  Score	  for	  the	  Social	  Web	  
We are measured by  WHAT WE SAY      and theCOMPANY WE KEEP
Here	  is	  YOUR	  New	  CV	  
So Who Uses LinkedIn?
LinkedIn	  Usage	  175	  million	  global	  users.	  5	  million	  users	  in	  MENA.	   • The “professional” social netwo...
The	  LinkedIn	  Professional	  At	  A	  Glance	                                            Average Age              41   ...
Business	  Decision	  Makers	    Job	  Titles:	          -    C-­‐Level	  Execu@ves            	              	          ...
LinkedIn	  in	  MENA	  LinkedIn	  Market	  Penetra@on	  by	  Country	                                                    s...
Audience	  The	  Most	  Powerful	  Global	  Social	  Pla`orm	  with	  a	  Business	  Context	  
Why is LinkedIn aValuable Career Tool?
LinkedIn	  Strategies	  LinkedIn	  can	  help	  you:	   •  To Find a Job •  To Build your Personal Brand •  To Build a Net...
(1)Setup your profile to  tell YOUR story
Professional	  Image	  +	  Powerful	  Headline	  
LinkedIn	  Fundamentals	  
NEW:	  LinkedIn	  Skills	  Endorsements	  
LinkedIn	  Recommenda+ons	  Ask	  for	  some	  (genuine)	  recommenda@ons	  to	  confirm	  your	  credibility	  
Custom	  URL	                  Click on “Profile” and then “Edit Profile”
LinkedIn	  Apps	  
LinkedIn	  Apps	  
LinkedIn	  Apps	  
(2)Start Building Your      Network
How	  to	  Start	  Building	  Your	  Network	  Start	  with	  family,	  friends,	  co-­‐workers,	  clients,	  etc.	  •  Se...
How	  to	  Start	  Building	  Your	  Network	  
(3)   Connect with  Professionals,Leaders, Influencers
Grow	  Your	  Network	  
Advanced	  People	  Search	  
Advanced	  People	  Search	  
LinkedIn	  Groups	  Create	  and/or	  join	  LinkedIn	  Groups.	  Listen	  first	  and	  then	  contribute.	  	            ...
ABN	  (Always	  Be	  Networking)	  
The	  Power	  of	  LinkedIn	  is	  in	  Connec+ons	  The	  more	  you	  grow	  your	  network,	  the	  more	  people	  you...
Export	  Your	  Connec+ons	  
Export	  Your	  Connec+ons	  
(4)Demonstrate Your   Expertise
Share	  Great	  Content	  
LinkedIn	  Answers	  
Helpful	  Tips	  
Establish	  Thought	  Leadership	  
(5)Find a Job
Finding	  a	  Job	  
Finding	  a	  Job	  
Job	  Seeker	  Premium	  Advantages	  of	  Upgrading	  to	  LinkedIn	  Pro	  
Job	  Seeker	  Premium	  
In Summary…
Visibility & CredibilityEngagement with your Network Boosts Career Progression Attracts New Opportunities
Online, trust has to be      EARNED
Ques+ons?	                  Abbas	  Alidina                @AbbasAlidina                AbbasAlidina.com
Boosting Your Career With LinkedIn
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Boosting Your Career With LinkedIn

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Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.

With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.

This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.

This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world

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Boosting Your Career With LinkedIn

  1. 1. Boosting Your Career with Abbas  Alidina @AbbasAlidina AbbasAlidina.com
  2. 2. The Business World Has Changed
  3. 3. Your  Reputa+on  Is  In  Your  Own  Hands   Universities check social networks before accepting people into programs.Employers check social media to discoverwhat applicants are sharing online todetermine candidacy for employment.
  4. 4. A  Credit  Score  for  the  Social  Web  
  5. 5. We are measured by WHAT WE SAY and theCOMPANY WE KEEP
  6. 6. Here  is  YOUR  New  CV  
  7. 7. So Who Uses LinkedIn?
  8. 8. LinkedIn  Usage  175  million  global  users.  5  million  users  in  MENA.   • The “professional” social network •  All Fortune 500 companies are represented
  9. 9. The  LinkedIn  Professional  At  A  Glance   Average Age 41 Household Income $109,703 Male 64% Composition HHI $100K+ 53.5% Own Smartphone/PDA 34% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5% Source: @plan
  10. 10. Business  Decision  Makers    Job  Titles:   -  C-­‐Level  Execu@ves      7.8%   -  EVP/SVP        6.5%   -  Senior  Management:      16%   -  Middle  Management:      18%    49%  Are  Business  Decision  Makers  In  Their  Companies   -  Computer  SoQware  DM/Influencer:    32%   -  Computer  Hardware  DM/Influencer:    22%   -  Business  Consul@ng  Services:    18%   -  IT  Consul@ng  DM/Influencer:    17%   -  Office  Supplies  DM/Influencer:    17%   -  Business  Equipment  DM/Influencer:    20%   -  Prin@ng  DM/Influencer:      12%   -  Travel  Services  DM/Influencer:    12%    Purchased  in  The  Last  Year  For  Their  Business:   -  Computer  Hardware        30%   -  SoQware        22%   Source: @plan
  11. 11. LinkedIn  in  MENA  LinkedIn  Market  Penetra@on  by  Country   source: arabsocialmediareport.com
  12. 12. Audience  The  Most  Powerful  Global  Social  Pla`orm  with  a  Business  Context  
  13. 13. Why is LinkedIn aValuable Career Tool?
  14. 14. LinkedIn  Strategies  LinkedIn  can  help  you:   •  To Find a Job •  To Build your Personal Brand •  To Build a Network •  To Reconnect with Contacts •  To Be Found •  To Acquire Knowledge/Information
  15. 15. (1)Setup your profile to tell YOUR story
  16. 16. Professional  Image  +  Powerful  Headline  
  17. 17. LinkedIn  Fundamentals  
  18. 18. NEW:  LinkedIn  Skills  Endorsements  
  19. 19. LinkedIn  Recommenda+ons  Ask  for  some  (genuine)  recommenda@ons  to  confirm  your  credibility  
  20. 20. Custom  URL   Click on “Profile” and then “Edit Profile”
  21. 21. LinkedIn  Apps  
  22. 22. LinkedIn  Apps  
  23. 23. LinkedIn  Apps  
  24. 24. (2)Start Building Your Network
  25. 25. How  to  Start  Building  Your  Network  Start  with  family,  friends,  co-­‐workers,  clients,  etc.  •  Search for People•  Import Email Contacts from Gmail/Yahoo or Outlook•  Manually enter Email Addresses•  Colleagues/Classmates
  26. 26. How  to  Start  Building  Your  Network  
  27. 27. (3) Connect with Professionals,Leaders, Influencers
  28. 28. Grow  Your  Network  
  29. 29. Advanced  People  Search  
  30. 30. Advanced  People  Search  
  31. 31. LinkedIn  Groups  Create  and/or  join  LinkedIn  Groups.  Listen  first  and  then  contribute.     Region focused Industry focused
  32. 32. ABN  (Always  Be  Networking)  
  33. 33. The  Power  of  LinkedIn  is  in  Connec+ons  The  more  you  grow  your  network,  the  more  people  you  can  reach  
  34. 34. Export  Your  Connec+ons  
  35. 35. Export  Your  Connec+ons  
  36. 36. (4)Demonstrate Your Expertise
  37. 37. Share  Great  Content  
  38. 38. LinkedIn  Answers  
  39. 39. Helpful  Tips  
  40. 40. Establish  Thought  Leadership  
  41. 41. (5)Find a Job
  42. 42. Finding  a  Job  
  43. 43. Finding  a  Job  
  44. 44. Job  Seeker  Premium  Advantages  of  Upgrading  to  LinkedIn  Pro  
  45. 45. Job  Seeker  Premium  
  46. 46. In Summary…
  47. 47. Visibility & CredibilityEngagement with your Network Boosts Career Progression Attracts New Opportunities
  48. 48. Online, trust has to be EARNED
  49. 49. Ques+ons?   Abbas  Alidina @AbbasAlidina AbbasAlidina.com

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