11 Ways Entrepreneurs Can Leverage Facebook

Facebook Marketing ForEntrepreneurs11 Ways Entrepreneurs Can Leverage FacebookAbbasAlidina.com@AbbasAlidinaNovember 9, 2010

Developing a Social Media StrategyBefore jumping into Facebook, develop a Business Strategy for Facebook. Develop Listen & Define Goals & Tracking & Messaging Engage Monitor Objectives Measurement Strategy The Goal is not to be on Facebook, but to be involved in the Conversations

Steps to Facebook MasteryFacebook Mastery is a journey, not a destination. Research Learn Experiment Measure

11 Ways Entrepreneurs Can Leverage Facebook as a Marketing Tool

1) Optimize Your Profile – You Are The Brand Info TabProfileImageBriefInfo Social CV

2) Setup Privacy Settings & ListsThe “Personal vs. Business” Debate. Based on your personal comfort level.

3) Participate in Facebook CommunitiesParticipate in Facebook Discussions where your Target Market, Clients, Partners “hang out”

4) Setup a Facebook Page for your BusinessCreate an Official Page for your Business Facebook Pages are: • Customizable • Interactive • SEO-friendly • Public • Searchable

5) Build a Community Update your Status with Engaging Content to benefit from News Feed Optimization (NFO) Engage Fans with: 1. Questions 2. Photos 3. Videos 4. Links 5. PromotionsNews Feed

6) Hyper-Targeted Ads 1 Define Your Target 2 Display Ads DO NOT link off-site

7) Embed Social Plugins on your WebsiteFacebook has opened up access to its Social Graph and provides Social Plugins Social Graph • The global mapping of everybody and how they’re related • Constantly in flux

8) Implement a Landing Tab that Converts • #1 Increase Conversions • Visitors immediately feel like they are in the right place • Inviting & Compelling • Provide an “experience” http://www.facebook.com/logicks Source: insidefacebook.com

9) Fan Exclusive ContentIncentivize Your Visitors to Become Fans http://www.facebook.com/gap http://www.facebook.com/1800flowers

10) Increase Engagement with Facebook AppsFacebook Applications yield a high engagement factor (average of over 3 minutes) Facebook Apps enable a message to spread quickly and reach a large number of people.

11) Measure Your EffortsMeasure the size, growth and interaction levels of your community.

Thank You Thank You for Attending abbas.alidina@logicks.com @AbbasAlidina www.facebook.com/logicks www.linkedin.com/in/AbbasAlidina

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11 Ways Entrepreneurs Can Leverage Facebook

by Abbas Alidina

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