white hat vs black hat SEO

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white hat vs black hat SEO

  1. 1. White Hat & Black Hat SEO Varun Jain| Abaxis Software http://www.abaxsoft.com ABAXIS SOFTWARE
  2. 2. ABAXIS SOFTWARE ABAXIS SOFTWARE
  3. 3. ABAXIS SOFTWARE 1. Definition of SEO 2. Current State of Search 3. Organic vs. Paid 4. How Search Works 5. SE Ranking Factors 6. Why It Matters 7. White Hat Vs Black Hat 8. Conclusion
  4. 4. Definition1 The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job . ABAXIS SOFTWARE
  5. 5. The State of Search <ul><ul><li>Next to email, Search is the most popular online activity </li></ul></ul><ul><ul><li>Search engine results continue to get better every year </li></ul></ul><ul><ul><li>Today, Google knows about more than 1 trillion web pages, and they find 2 billion new ones every day </li></ul></ul><ul><ul><li>Just as we rely on search engines, they need our help to improve their relevance. </li></ul></ul><ul><ul><li>Good or bad…we are what Google says we are. </li></ul></ul>ABAXIS SOFTWARE
  6. 6. Our Work & Play begin with Search 2 ABAXIS SOFTWARE
  7. 7. Organic Vs. Paid ABAXIS SOFTWARE
  8. 8. Pay Per Click (PPC) ABAXIS SOFTWARE
  9. 9. Local Results (Maps) ABAXIS SOFTWARE
  10. 10. Organic Results (SEO) ABAXIS SOFTWARE
  11. 11. <ul><li>Search Engines Facts:3 </li></ul><ul><ul><li>Internet users prefer organic listings (74% Google.com& 61,5% Yahoo.com) </li></ul></ul><ul><ul><li>Internet users just trust Google, which means that being listed in google’s 1st page becomes synonymous with quality of your brand. Lack of such listings just means that you don’t worth being there. As simple as that. </li></ul></ul>Search Engine Marketing ABAXIS SOFTWARE
  12. 12. How Search Engines Work <ul><ul><li>Search engine bots/spiders are continuously crawling the web, making note of new pages and content. They are not overly sophisticated, which is why html sites with properly built links/navigation often outrank more dynamic sites that use Flash and JavaScript links. </li></ul></ul><ul><ul><li>Specialized search spiders later return to web pages to gather this new information and it is eventually added to the search engine’s index. Again, these bots are basic…they can read text and links, but not much else. </li></ul></ul><ul><ul><li>When you conduct a search, the results are displayed almost magically, but a lot is happening behind the scenes. Results are pulled from the current Index, based on a complex algorithm. </li></ul></ul>ABAXIS SOFTWARE
  13. 13. White Hat VS Black Hat SEO 4 ABAXIS SOFTWARE
  14. 14. SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales ABAXIS SOFTWARE
  15. 15. Page Rank Page Ranking ABAXIS SOFTWARE
  16. 16. ABAXIS SOFTWARE
  17. 17. 1. Keyword Use in Title Tag 2. Overall Popularity of Site – “Trust” & “Authority” 3. Anchor Text of Inbound Link 4. Age of Site 5. Internal Link Structure 6. Keyword Use in Page Content 7. Outbound Links to Quality/Relevant Sites 8. Age of Page 9. Keyword Use in Heading Tags (H1, H2, H3) 10. Age of Link Search Engine Ranking Factors5 ABAXIS SOFTWARE
  18. 18. Why It Matters SEO is important because it improves the odds of someone finding your company online. Online visibility can help your credibility and brand awareness. Improved rankings don’t always translate to more traffic and sales. Think like your customers, then verify how people search. SEO can put you in front of the people looking for your products & services. Your online marketing efforts should be focused on an end result. Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek. ABAXIS SOFTWARE
  19. 19. Why It Matters Both Clients Free Traffic Paid Traffic ABAXIS SOFTWARE
  20. 20. Benefits ABAXIS SOFTWARE Free traffic, you don’t pay per click Modify the content with specific keywords to increase traffic. Highest ROI than any other marketing medium Modify the HTML code to make it Search Engine friendly Organic listings are perceived by users to be non-biased Helps in creating an online brand
  21. 21. <ul><ul><li>http://www.rankforsales.com/seo-definition.html </li></ul></ul><ul><ul><li>http://www.cartoonbank.com </li></ul></ul><ul><ul><li>http://www.openglobalmarketing.com </li></ul></ul><ul><ul><li>http://www.webmartllc.com/images/seo-white-black-hat.png </li></ul></ul><ul><ul><li>http://www.seomoz.org </li></ul></ul>References ABAXIS SOFTWARE
  22. 22. Company : Abaxis Software Website Url: http://www.abaxsoft.com Email Add : [email_address] Contact Number: +91-9541717488 Contact Details ABAXIS SOFTWARE

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