Internal analysis of Unilever Presented by: Peng Chen Goceva Katerina Atanasov Georgi September 17 th , 2008 Strategic Management

Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions September 17 th , 2008 Chen Peng

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

Introduction Mission Statement Our Mission guides strategic priorities September 17 th , 2008 Chen Peng Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Mission Statement

Our Mission guides strategic priorities

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

Leaner September 17 th , 2008 Chen Peng Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

Portfolio re-shaping September 17 th , 2008 Chen Peng Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

R&D Focus September 17 th , 2008 Chen Peng Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

Brand Equity September 17 th , 2008 Katerina Goceva Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

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Strong Player in D&E September 17 th , 2008 Katerina Goceva Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

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Growth in D&E Markets September 17 th , 2008 Katerina Goceva Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

Growth in D&E Markets September 17 th , 2008 Katerina Goceva Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

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Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

Products at Different Income Levels September 17 th , 2008 Katerina Goceva Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

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Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

The Big Picture September 17 th , 2008 Georgi Atanasov Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions

THANK YOU! September 17 th , 2008 Content Introduction Company Transformation Focus on Developing & Emerging Markets The Big Picture Questions ? Georgi Atanasov

Content

Introduction

Company Transformation

Focus on Developing & Emerging Markets

The Big Picture

Questions