Presentation Fca Unilever

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  • Presentation Fca Unilever

    1. 1. Internal analysis of Unilever Presented by: Peng Chen Goceva Katerina Atanasov Georgi September 17 th , 2008 Strategic Management
    2. 2. Content <ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>September 17 th , 2008 Chen Peng
    3. 3. Introduction <ul><ul><ul><li>Mission Statement </li></ul></ul></ul><ul><ul><ul><li>Our Mission guides strategic priorities </li></ul></ul></ul>September 17 th , 2008 Chen Peng <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    4. 4. Leaner September 17 th , 2008 Chen Peng <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    5. 5. Portfolio re-shaping September 17 th , 2008 Chen Peng <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    6. 6. R&D Focus September 17 th , 2008 Chen Peng <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    7. 7. Brand Equity September 17 th , 2008 Katerina Goceva <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    8. 8. Strong Player in D&E September 17 th , 2008 Katerina Goceva <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    9. 9. Growth in D&E Markets September 17 th , 2008 Katerina Goceva <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    10. 10. Growth in D&E Markets September 17 th , 2008 Katerina Goceva <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    11. 11. Products at Different Income Levels September 17 th , 2008 Katerina Goceva <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    12. 12. The Big Picture September 17 th , 2008 Georgi Atanasov <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>
    13. 13. THANK YOU! September 17 th , 2008 <ul><li>Content </li></ul><ul><li>Introduction </li></ul><ul><li>Company Transformation </li></ul><ul><li>Focus on Developing & Emerging Markets </li></ul><ul><li>The Big Picture </li></ul><ul><li>Questions </li></ul>? Georgi Atanasov

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