Océ Critical Success Factors, Quality, and Risks

Strategy 2007-2010 Aims: Top 3 spot in select markets RoCE 13% Organic revenue growth 5% Maintain gross margin 40.8% Maintain balance sheet ratios

Aims:

Top 3 spot in select markets

RoCE 13%

Organic revenue growth 5%

Maintain gross margin 40.8%

Maintain balance sheet ratios

Strategy 2007-2010 Three Strategic Initiatives: Distribution Power Innovation in Competitive Portfolio Operational Excellence

Three Strategic Initiatives:

Distribution Power

Innovation in Competitive Portfolio

Operational Excellence

Distribution Power Continuing & expanding distribution alliances (Fujifilm, Konica Minolta, Founder) Expansion sales force (organic expansion) Vertical integration (M&A expansion) (e.g. Imagistics, Intersoft) Earning major contracts Maintaining 24/7 service force Maintaining customer-driven sales force

Continuing & expanding distribution alliances (Fujifilm, Konica Minolta, Founder)

Expansion sales force (organic expansion)

Vertical integration (M&A expansion) (e.g. Imagistics, Intersoft)

Earning major contracts

Maintaining 24/7 service force

Maintaining customer-driven sales force

Innovation in Product Portfolio New product development Offer a full portfolio by adding OEM products where no own (alliance with KonicaMinolta) New services products R&D focus on unique strengths – wide format color

New product development

Offer a full portfolio by adding OEM products where no own (alliance with KonicaMinolta)

New services products

R&D focus on unique strengths – wide format color

Operational Excellence Reduction in supply chain costs Harmonization of business processes and IT systems Optimization of working capital (incl. reduction inventory) Savings in non-product related procurement, out-of-pocket costs Headcount reduction Involvement of the ‘Social Partners’ Further centralization of capital markets presence Keeping restructuring costs low

Reduction in supply chain costs

Harmonization of business processes and IT systems

Optimization of working capital (incl. reduction inventory)

Savings in non-product related procurement, out-of-pocket costs

Headcount reduction

Involvement of the ‘Social Partners’

Further centralization of capital markets presence

Keeping restructuring costs low

Design Quality Relatively easy to use High display quality Low use of energy High speed Low costs for supplies and maintenance High productivity Functionality Low total cost

Relatively easy to use

High display quality

Low use of energy

High speed

Low costs for supplies and maintenance

High productivity

Functionality

Low total cost

Conformance Quality Increased market share for 6th year at a row in US Market leader in US (60%) Awards

Increased market share for 6th year at a row in US

Market leader in US (60%)

Awards

Risks Market risk Credit risk Liquidity risk

Market risk

Credit risk

Liquidity risk

Conclusion