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Abatement marketing presentation Abatement marketing presentation Presentation Transcript

  • Marketing in 2011 & Beyond
  • Traditional Marketing Options
    • Cut Sheets
    • Catalogs
    • Post Cards
    • Powerpoint Presentations
    • Tradeshows
    • Magazine Ads
  • New Uses for Traditional Marketing
    • Cut Sheets & Catalogs
      • Share on websites in pdf format
      • Email in pdf format
    • Postcards
      • Email in pdf format
      • Convert the content for email blasts
  • New Uses for Traditional Marketing
    • Powerpoint Presentations
      • Upload to sites like www.slideshare.com for easy sharing & downloading
      • Use in webinars
      • Include links to download presentations in email blasts, newsletters & on social networking sites
  • New Uses for Traditional Marketing
    • Trade Shows
      • Pre-show email blasts to announce booth number
      • Post-show email blasts to offer specials or other relevant information
      • Pre & Post show posts, photos & information on social networking sites
  • New Uses for Traditional Marketing
    • Magazine Ads
      • Place ads in electronic magazines
      • Run ads on trade magazine websites
      • Place ads in trade magazine newsletters
      • All of these options will drive traffic to our website
  • New Marketing Options
    • Email Blasts
    • Facebook ®
    • Twitter ®
    • YouTube ®
    • LinkedIN ®
    • Blogging
    • Customer Surveys
    • Videos
    • Webinars & Webcasts
    • Podcasts
  • Making the Most of New Marketing
    • Email Blasts
      • Easy & Cost Effective.
      • Send to a whole list or a targeted list like one state
      • Drives traffic to the website
    • Facebook
      • Great place to post company info, new products and industry news
      • Drives traffic to the website
    • Twitter
      • Used with FB to drive traffic to the website
  • Making the Most of New Marketing
    • YouTube
      • Great for product videos & demonstrations
    • LinkedIN
      • Great place to look for contacts
    • Blogging
      • Links would drive traffic to the website
      • Announce new products & industry news
      • Downside – very time consuming
  • Making the Most of New Marketing
    • Customer Surveys
      • Cost effective way to test new ideas & marketing campaigns and to find out what our customers think
    • Videos
      • Great for the website traffic
      • Good way to have demos of how our products work
    • Webinars & Webcasts
      • Good for conveying industry & product information
    • Podcasts
      • A cost effective way to get educate customers
  • Making the Most of New Marketing
    • All of these marketing options have one thing in common:
        • They will drive traffic to our website
        • Relevant incoming links increase search engine ranking
          • Search engine ranking equals more visitors
          • MORE VISITORS = MORE DOLLARS!
  • What Else Do These Marketing Options Have In Common?
    • YOU!
    • None of this can happen without YOU .
    • All successful marketing campaigns will require input, direction and help from YOU .
    • The amount of work we put in will significantly impact how successful we are.
    • Are YOU ready to be successful?