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Marketing in 2011 & Beyond
Traditional Marketing Options <ul><li>Cut Sheets </li></ul><ul><li>Catalogs </li></ul><ul><li>Post Cards </li></ul><ul><li...
New Uses for Traditional Marketing <ul><li>Cut Sheets & Catalogs </li></ul><ul><ul><li>Share on websites in pdf format </l...
New Uses for Traditional Marketing <ul><li>Powerpoint Presentations </li></ul><ul><ul><li>Upload to sites like  www.slides...
New Uses for Traditional Marketing <ul><li>Trade Shows </li></ul><ul><ul><li>Pre-show email blasts to announce booth numbe...
New Uses for Traditional Marketing <ul><li>Magazine Ads </li></ul><ul><ul><li>Place ads in electronic magazines </li></ul>...
New Marketing Options <ul><li>Email Blasts </li></ul><ul><li>Facebook ® </li></ul><ul><li>Twitter ® </li></ul><ul><li>YouT...
Making the Most of New Marketing <ul><li>Email Blasts </li></ul><ul><ul><li>Easy & Cost Effective.  </li></ul></ul><ul><ul...
Making the Most of New Marketing <ul><li>YouTube </li></ul><ul><ul><li>Great for product videos & demonstrations </li></ul...
Making the Most of New Marketing <ul><li>Customer Surveys  </li></ul><ul><ul><li>Cost effective way to test new ideas & ma...
Making the Most of New Marketing <ul><li>All of these marketing options have one thing in common: </li></ul><ul><ul><ul><l...
What Else Do These Marketing Options Have In Common? <ul><li>YOU! </li></ul><ul><li>None of this can happen without  YOU ....
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Abatement marketing presentation

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Transcript of "Abatement marketing presentation"

  1. 1. Marketing in 2011 & Beyond
  2. 2. Traditional Marketing Options <ul><li>Cut Sheets </li></ul><ul><li>Catalogs </li></ul><ul><li>Post Cards </li></ul><ul><li>Powerpoint Presentations </li></ul><ul><li>Tradeshows </li></ul><ul><li>Magazine Ads </li></ul>
  3. 3. New Uses for Traditional Marketing <ul><li>Cut Sheets & Catalogs </li></ul><ul><ul><li>Share on websites in pdf format </li></ul></ul><ul><ul><li>Email in pdf format </li></ul></ul><ul><li>Postcards </li></ul><ul><ul><li>Email in pdf format </li></ul></ul><ul><ul><li>Convert the content for email blasts </li></ul></ul>
  4. 4. New Uses for Traditional Marketing <ul><li>Powerpoint Presentations </li></ul><ul><ul><li>Upload to sites like www.slideshare.com for easy sharing & downloading </li></ul></ul><ul><ul><li>Use in webinars </li></ul></ul><ul><ul><li>Include links to download presentations in email blasts, newsletters & on social networking sites </li></ul></ul>
  5. 5. New Uses for Traditional Marketing <ul><li>Trade Shows </li></ul><ul><ul><li>Pre-show email blasts to announce booth number </li></ul></ul><ul><ul><li>Post-show email blasts to offer specials or other relevant information </li></ul></ul><ul><ul><li>Pre & Post show posts, photos & information on social networking sites </li></ul></ul>
  6. 6. New Uses for Traditional Marketing <ul><li>Magazine Ads </li></ul><ul><ul><li>Place ads in electronic magazines </li></ul></ul><ul><ul><li>Run ads on trade magazine websites </li></ul></ul><ul><ul><li>Place ads in trade magazine newsletters </li></ul></ul><ul><ul><li>All of these options will drive traffic to our website </li></ul></ul>
  7. 7. New Marketing Options <ul><li>Email Blasts </li></ul><ul><li>Facebook ® </li></ul><ul><li>Twitter ® </li></ul><ul><li>YouTube ® </li></ul><ul><li>LinkedIN ® </li></ul><ul><li>Blogging </li></ul><ul><li>Customer Surveys </li></ul><ul><li>Videos </li></ul><ul><li>Webinars & Webcasts </li></ul><ul><li>Podcasts </li></ul>
  8. 8. Making the Most of New Marketing <ul><li>Email Blasts </li></ul><ul><ul><li>Easy & Cost Effective. </li></ul></ul><ul><ul><li>Send to a whole list or a targeted list like one state </li></ul></ul><ul><ul><li>Drives traffic to the website </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Great place to post company info, new products and industry news </li></ul></ul><ul><ul><li>Drives traffic to the website </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Used with FB to drive traffic to the website </li></ul></ul>
  9. 9. Making the Most of New Marketing <ul><li>YouTube </li></ul><ul><ul><li>Great for product videos & demonstrations </li></ul></ul><ul><li>LinkedIN </li></ul><ul><ul><li>Great place to look for contacts </li></ul></ul><ul><li>Blogging </li></ul><ul><ul><li>Links would drive traffic to the website </li></ul></ul><ul><ul><li>Announce new products & industry news </li></ul></ul><ul><ul><li>Downside – very time consuming </li></ul></ul>
  10. 10. Making the Most of New Marketing <ul><li>Customer Surveys </li></ul><ul><ul><li>Cost effective way to test new ideas & marketing campaigns and to find out what our customers think </li></ul></ul><ul><li>Videos </li></ul><ul><ul><li>Great for the website traffic </li></ul></ul><ul><ul><li>Good way to have demos of how our products work </li></ul></ul><ul><li>Webinars & Webcasts </li></ul><ul><ul><li>Good for conveying industry & product information </li></ul></ul><ul><li>Podcasts </li></ul><ul><ul><li>A cost effective way to get educate customers </li></ul></ul>
  11. 11. Making the Most of New Marketing <ul><li>All of these marketing options have one thing in common: </li></ul><ul><ul><ul><li>They will drive traffic to our website </li></ul></ul></ul><ul><ul><ul><li>Relevant incoming links increase search engine ranking </li></ul></ul></ul><ul><ul><ul><ul><li>Search engine ranking equals more visitors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MORE VISITORS = MORE DOLLARS! </li></ul></ul></ul></ul>
  12. 12. What Else Do These Marketing Options Have In Common? <ul><li>YOU! </li></ul><ul><li>None of this can happen without YOU . </li></ul><ul><li>All successful marketing campaigns will require input, direction and help from YOU . </li></ul><ul><li>The amount of work we put in will significantly impact how successful we are. </li></ul><ul><li>Are YOU ready to be successful? </li></ul>
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