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How to Dominate Social Media with HootSuite
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How to Dominate Social Media with HootSuite

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On November 5, 2012, Mike Abasov talked about social media domination at an Internet Masterminds meetup (Vancouver, Canada). He discussed various secrets to saving time through efficiency and how …

On November 5, 2012, Mike Abasov talked about social media domination at an Internet Masterminds meetup (Vancouver, Canada). He discussed various secrets to saving time through efficiency and how different features of HootSuite can help businesses do that.

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Disclosure: Mike worked at HootSuite during the period from Sep. 2010 through Sep. 2011. He is currently not paid by HootSuite in any way but still uses the product in his daily work. Basically, his opinions are probably biased. Deal with it.

HootSuite, KISSmetrics, HubSpot and other trademarks and content excerpts belong to their rightful owners and are used in educational purposes under the fair use agreements.

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Transcript

  • 1. Using HootSuitefor social media Domination With @Mike_Abasov
  • 2. Before we begin• Ask questions at any time• The slide deck will be shared
  • 3. Efficiency
  • 4. Source: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-small- businesses-spend-6-hours-per-week-in-social-media-infographic
  • 5. I worked there. It is awesome.
  • 6. http://vimeo.com/43914561
  • 7. 1. listening2. Engaging3. Publishing4. Measuring
  • 8. “80% of effects come from 20% of causes”
  • 9. 20% of your effortson social media drive 80% of YOUR ROI
  • 10. 1. listening
  • 11. Questions People talking about People talking aboutabout startups, in English startups in Vancouver Marketing in Vancouver
  • 12. Twitter is special
  • 13. ALL posts posts you care aboutposts about cute cats
  • 14. examples
  • 15. Filters are awesome• keyword → keyword city• keyword → keyword ?• keyword → keyword [GEOCODE]• keyword → keyword -http• keyword → keyword -RT https://twitter.com/search-home
  • 16. opportunity! 1. Follow 2. Add to a list 3. Respond
  • 17. Geolocatedsearch ismagicalIt allows you to searchfor any tweets within aspecific radius aroundyour location
  • 18. adding geolocation filtering click!
  • 19. other listening ideas Monitor Twitter Lists
  • 20. other listening ideas See all mentions, messages, etc.
  • 21. always optimize• Play around with filters to see what works and what doesn’t• Find the top performing streams and get rid of the others
  • 22. 2. engaging
  • 23. Use contacts to follow/unfollow
  • 24. 3. publishing
  • 25. http://blog.kissmetrics.com/science-of-social-timing-1
  • 26. Cross-postAnd Schedule
  • 27. Schedule in advance
  • 28. Schedule in bulk
  • 29. where do you get content?
  • 30. hootsuite Hootlet
  • 31. app directory
  • 32. RSS FEEDS
  • 33. RSS FEEDSEnter the feed,choose networks,& frequencyAdd custom textTiming is an issue
  • 34. 4. measuring
  • 35. HootSuite Analytics
  • 36. Ow.lyLINK shortener
  • 37. So you want to share a new blog post?:( ...But the link is too long
  • 38. shortened!:) and it Tracks the number of clicks too
  • 39. Sentiment analysis
  • 40. Keyword Mentions
  • 41. Questions and answers
  • 42. Mike Abasov // helping startups kick ass at marketingwebsite // marketingbeforefunding.comtwitter // @mike_abasov
  • 43. Advanced local searchhttp://marketingbeforefunding.com/2012/06/25/advanced-social-listening-using-geolocation/ Netvibes tutorialhttp://marketingbeforefunding.com/2012/08/21/ultimate-listening-dashboard/
  • 44. advanced tipshttp://marketingbeforefunding.com/2012/07/17/6-effective-tips-that-will-forever-change-the-way-you-use-hootsuite-video/ another onehttp://marketingbeforefunding.com/2010/09/03/how-to-start-engaging-on-twitter-in-seconds/