How to Dominate Social Media with HootSuite

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On November 5, 2012, Mike Abasov talked about social media domination at an Internet Masterminds meetup (Vancouver, Canada). He discussed various secrets to saving time through efficiency and how different features of HootSuite can help businesses do that.

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Disclosure: Mike worked at HootSuite during the period from Sep. 2010 through Sep. 2011. He is currently not paid by HootSuite in any way but still uses the product in his daily work. Basically, his opinions are probably biased. Deal with it.

HootSuite, KISSmetrics, HubSpot and other trademarks and content excerpts belong to their rightful owners and are used in educational purposes under the fair use agreements.

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How to Dominate Social Media with HootSuite

  1. 1. Using HootSuitefor social media Domination With @Mike_Abasov
  2. 2. Before we begin• Ask questions at any time• The slide deck will be shared
  3. 3. Efficiency
  4. 4. Source: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-small- businesses-spend-6-hours-per-week-in-social-media-infographic
  5. 5. I worked there. It is awesome.
  6. 6. http://vimeo.com/43914561
  7. 7. 1. listening2. Engaging3. Publishing4. Measuring
  8. 8. “80% of effects come from 20% of causes”
  9. 9. 20% of your effortson social media drive 80% of YOUR ROI
  10. 10. 1. listening
  11. 11. Questions People talking about People talking aboutabout startups, in English startups in Vancouver Marketing in Vancouver
  12. 12. Twitter is special
  13. 13. ALL posts posts you care aboutposts about cute cats
  14. 14. examples
  15. 15. Filters are awesome• keyword → keyword city• keyword → keyword ?• keyword → keyword [GEOCODE]• keyword → keyword -http• keyword → keyword -RT https://twitter.com/search-home
  16. 16. opportunity! 1. Follow 2. Add to a list 3. Respond
  17. 17. Geolocatedsearch ismagicalIt allows you to searchfor any tweets within aspecific radius aroundyour location
  18. 18. adding geolocation filtering click!
  19. 19. other listening ideas Monitor Twitter Lists
  20. 20. other listening ideas See all mentions, messages, etc.
  21. 21. always optimize• Play around with filters to see what works and what doesn’t• Find the top performing streams and get rid of the others
  22. 22. 2. engaging
  23. 23. Use contacts to follow/unfollow
  24. 24. 3. publishing
  25. 25. http://blog.kissmetrics.com/science-of-social-timing-1
  26. 26. Cross-postAnd Schedule
  27. 27. Schedule in advance
  28. 28. Schedule in bulk
  29. 29. where do you get content?
  30. 30. hootsuite Hootlet
  31. 31. app directory
  32. 32. RSS FEEDS
  33. 33. RSS FEEDSEnter the feed,choose networks,& frequencyAdd custom textTiming is an issue
  34. 34. 4. measuring
  35. 35. HootSuite Analytics
  36. 36. Ow.lyLINK shortener
  37. 37. So you want to share a new blog post?:( ...But the link is too long
  38. 38. shortened!:) and it Tracks the number of clicks too
  39. 39. Sentiment analysis
  40. 40. Keyword Mentions
  41. 41. Questions and answers
  42. 42. Mike Abasov // helping startups kick ass at marketingwebsite // marketingbeforefunding.comtwitter // @mike_abasov
  43. 43. Advanced local searchhttp://marketingbeforefunding.com/2012/06/25/advanced-social-listening-using-geolocation/ Netvibes tutorialhttp://marketingbeforefunding.com/2012/08/21/ultimate-listening-dashboard/
  44. 44. advanced tipshttp://marketingbeforefunding.com/2012/07/17/6-effective-tips-that-will-forever-change-the-way-you-use-hootsuite-video/ another onehttp://marketingbeforefunding.com/2010/09/03/how-to-start-engaging-on-twitter-in-seconds/

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