HootSuite 101 Workshop
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HootSuite 101 Workshop

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DISCLOSURE:
I worked at HootSuite Media, Inc. in 2010-2011 (over a year before this presentation). However, all opinions in this slide deck are my own, not paid by HootSuite and presented in the best interests of the audience.

HootSuite, uCoz and Techvibes are registered trademarks and are property of the respective companies.

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HootSuite 101 Workshop HootSuite 101 Workshop Presentation Transcript

  • HootSuite 101workshop by Mike Abasov
  • This is the slide where I try to seem like a big deal so that you don’t feel like your time and money are being wasted
  • What we’ll cover• What HootSuite is & why it’s so cool• Dominating Twitter with HootSuite• Pro vs. Free• Q&A
  • Before we begin• The slide deck will be shared• Follow the steps if you can• Ask questions at any time• Thanks for having me
  • Time and money
  • 3 steps todominating twitter with hootsuite
  • http://vimeo.com/43914561
  • Step 1: listening
  • 200 Million+ Tweets Per Day
  • tweets you ALL Tweets (should) care abouttweets about cute cats
  • Questions People talking about People talking aboutabout startups, in English startups in Vancouver Marketing in Vancouver
  • setting up a new stream
  • setting up a new stream
  • examples
  • Filters are awesome• keyword → keyword city• keyword → keyword ?• keyword → keyword [GEOCODE]• keyword → keyword -http• keyword → keyword -RT https://twitter.com/#!/search-home
  • opportunity! 1. Follow 2. Add to a list 3. Respond
  • Geolocatedsearch ismagicalIt allows you to searchfor any tweets within aspecific radius aroundyour location
  • adding geolocation filtering click!
  • other listening ideas Monitor Twitter Lists
  • other listening ideas See all mentions, messages, etc.
  • other listening ideas Use contacts to follow/unfollow
  • always optimize• Play around with filters to see what works & what doesn’t• Apply the 80/20 rule• Find the top performing streams & get rid of the others
  • Step 2: publishing
  • Cross-postAnd Schedule
  • So you want to share a new blog post?:( ...But the link is too long
  • shortened!:) and it Tracks the number of clicks too
  • Schedule in advance
  • pro only
  • where do you get content?
  • hootsuite Hootlet
  • app directory
  • RSS FEEDS
  • RSS FEEDSEnter the feed,choose networks,& frequencyAdd custom textTiming is an issue
  • Step 3: measuring
  • HootSuite Analytics quite useless if you ask me...
  • some cool metrics• Ow.ly Click Summary — Free• Sentiment Analysis — Pro• Keyword Mentions — Pro
  • Sentiment analysis
  • Keyword Mentions
  • Pro Vs. Free
  • The bottom linePro is good if you work with clients,schedule a lot, and/or have morethan five profilesFree is good if you have fewprofiles and don’t report to anyone
  • Questions and answers
  • Advanced local searchhttp://marketingbeforefunding.com/2012/06/25/advanced-social-listening-using-geolocation/ Netvibes tutorialhttp://marketingbeforefunding.com/2012/08/21/ultimate-listening-dashboard/
  • advanced tipshttp://marketingbeforefunding.com/2012/07/17/6-effective-tips-that-will-forever-change-the-way-you-use-hootsuite-video/ another onehttp://marketingbeforefunding.com/2010/09/03/how-to-start-engaging-on-twitter-in-seconds/
  • Mike Abasov // helping startups kick ass at marketingwebsite // marketingbeforefunding.comtwitter // @mike_abasov