Beyond Newsletters:  RSS Feeds, Blogs & Podcasts Wisconsin Library Association Annual Conference November 3, 2006
<ul><li>First:  </li></ul><ul><ul><li>Examine the tools </li></ul></ul><ul><li>Then:  </li></ul><ul><ul><li>Explore using ...
Blogs <ul><li>A blog  IS   </li></ul><ul><li>a Web site </li></ul><ul><ul><li>But the structure is slightly different than...
The Blogosphere <ul><li>There are 50 Million+ blogs </li></ul><ul><li>Blogosphere doubles every 6 months  </li></ul><ul><l...
Blog Features Brief informational posts in reverse chronological order Archives of previously posted content; Subscription...
<ul><li>“ A lot of times in classes, you’re dealing with things that already happened.  </li></ul><ul><li>[Blogging] is a ...
Kryptonite Locks
Finding Blogs – Library Related <ul><li>Blogwithoutalibrary  http://www. blogwithoutalibrary .net/links.html </li></ul><ul...
What does “RSS” stand for? <ul><li>Rich Site Summary </li></ul><ul><li>Really Simple Syndication </li></ul><ul><li>RDF Sit...
What are RSS feeds? <ul><li>Family of “web feeds” </li></ul><ul><ul><li>XML, Atom </li></ul></ul><ul><li>Feeds send new co...
How do you read feeds? <ul><li>Requires software </li></ul><ul><ul><li>Desktop or Web-based news aggregator </li></ul></ul...
 
Options Summary Headline/link Date Author
 
Customized display: headline and summary
Headlines only
How do you find feeds? <ul><li>Search engines </li></ul><ul><ul><li>General - use for very narrow search </li></ul></ul><u...
RSS Feeds – Custom Blog Feeds <ul><li>Google Blog Search -   http: //blogsearch . google .com/ </li></ul>
Advantages of RSS <ul><li>Customized content in one place </li></ul><ul><li>Automatic, brings content to you </li></ul><ul...
Disadvantages of RSS <ul><li>Lack of context </li></ul><ul><li>Content not automatically saved – advantage and disadvantag...
Podcasting - Where Did It Come From? +
Podcasting - What is it? <ul><li>“ A  podcast  is a  multimedia  file distributed over the  Internet  using  syndication  ...
Podcasting - Random Facts <ul><li>Download content as a file - unlike streaming, TV, radio </li></ul><ul><li>Time shifting...
How Do I Find Podcasts? <ul><li>iTunes  ( www.apple.com/itunes ) </li></ul><ul><li>Juice ( http://juicereceiver.sourceforg...
How Do I Use a Podcast? <ul><li>With an aggregator or receiver  (shared) </li></ul><ul><li>With software on your personal ...
How Do I Make a Podcast? <ul><li>Read the Wikipedia article + links </li></ul><ul><li>Hardware  (microphone, computer and/...
Creating A Library Blog <ul><li>Purpose </li></ul><ul><ul><li>To communicate with your users </li></ul></ul><ul><ul><li>To...
Creating A Library Blog <ul><li>Considerations </li></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Drawbacks </li></...
<ul><li>Weigh the cost of your time  </li></ul><ul><li>Assess skills & training time needed </li></ul><ul><li>Consider oth...
Blogging Software <ul><li>Blog Software Comparison Chart  -  http://www.ojr.org/ojr/images/ blog_software_comparison.cfm <...
Blogging Policies <ul><li>Good policy will: </li></ul><ul><ul><li>Ensure that blog reflects well on your library </li></ul...
RSS and libraries <ul><li>External – for patrons </li></ul><ul><ul><li>Library news and events </li></ul></ul><ul><ul><li>...
Example: Database search queries (Academic Search) <ul><li>Save searches as RSS feeds </li></ul><ul><li>Poor usability </l...
RSS and libraries <ul><li>Internal – for staff </li></ul><ul><ul><li>Current awareness for staff </li></ul></ul><ul><ul><l...
Library catalogs <ul><li>For patrons </li></ul><ul><ul><li>Catalog searches </li></ul></ul><ul><ul><li>New titles </li></u...
Example: Library catalogs <ul><li>Allegany County (Library.Solution) </li></ul><ul><ul><li>Users perform search, click RSS...
Example: Library catalogs
How do you create feeds? <ul><li>Software tools: FeedForAll </li></ul><ul><li>Hand code it (RSS 2.0) </li></ul><ul><li>Web...
Further reading <ul><li>Sauers, Michael P.  Blogging and RSS: a librarian’s guide , Information Today, 2006.  </li></ul>
Should We Podcast? <ul><li>Do you have the time? </li></ul><ul><li>Interested staff? </li></ul><ul><li>Software, hardware?...
Podcasting & Libraries Ideas <ul><li>News & events </li></ul><ul><li>Announcements </li></ul><ul><li>Self-guided tours </l...
Libraries with Podcasts <ul><li>Thomas Ford Memorial Library </li></ul><ul><ul><li>“ Click-a-Story” – stories for kids rea...
Podcasts for the People <ul><li>Johns Hopkins Health & Medicine  http://www.hopkinsmedicine.org/mediaII/Podcasts.html </li...
So… <ul><li>Will it make us hip and happening? </li></ul>
Well… <ul><li>I find this kind of hip and happening! </li></ul>(but I also like my Podcasts…)
Questions? <ul><li>Bonnie Shucha,  Head of Reference </li></ul><ul><li>University of Wisconsin Law Library </li></ul><ul><...
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Beyond Newsletters: RSS feeds, Blogs and Podcasts

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Presentation with Bonnie Shucha and Amy Gannaway at Wisconsin Library Ass'n meeting 11/06

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  • Story about how I was introduced to blogging: Two years ago, law faculty talking about blogs As library e-resource specialist, I thought I’d better investigate the whole “blog thing” Started reading blogs – about law, about librarianship, about anything Wouldn’t this be a great marketing &amp; outreach tool? Hey, I can do this so I set up a free site on Blogger WisBlawg became one of the first academic law library blogs – May 2004 Over past 2.5 years, I’ve become somewhat of a blog evangalist – written, presentations, co-chair Blawgs committee This summer at the national law librarians conference in San Antonio, I introduced to a member of the executive board. And his response was, “Oh, you’re the blog lady ” So I guess I can pretty confidently say that I’ve finally got this “blog thing” figured out!
  • Beyond Newsletters: RSS feeds, Blogs and Podcasts

    1. 1. Beyond Newsletters: RSS Feeds, Blogs & Podcasts Wisconsin Library Association Annual Conference November 3, 2006
    2. 2. <ul><li>First: </li></ul><ul><ul><li>Examine the tools </li></ul></ul><ul><li>Then: </li></ul><ul><ul><li>Explore using them for marketing & communication </li></ul></ul>
    3. 3. Blogs <ul><li>A blog IS </li></ul><ul><li>a Web site </li></ul><ul><ul><li>But the structure is slightly different than a traditional website </li></ul></ul>
    4. 4. The Blogosphere <ul><li>There are 50 Million+ blogs </li></ul><ul><li>Blogosphere doubles every 6 months </li></ul><ul><li>On average, two new blogs are created every second </li></ul>As of August 2006 from: Sifry’s Alerts http://www.sifry.com/alerts/archives/000436.html
    5. 5. Blog Features Brief informational posts in reverse chronological order Archives of previously posted content; Subscription options (appear below) Comment feature offers interactivity Blawg= Law-related blog
    6. 6. <ul><li>“ A lot of times in classes, you’re dealing with things that already happened. </li></ul><ul><li>[Blogging] is a way to actually see a lot of things going on in the world and apply it in class.” </li></ul>-- UW-Madison Student Badger Herald , November 17, 2004
    7. 7. Kryptonite Locks
    8. 8. Finding Blogs – Library Related <ul><li>Blogwithoutalibrary http://www. blogwithoutalibrary .net/links.html </li></ul><ul><ul><li>List of blogs by library type </li></ul></ul><ul><li>Library Weblogs http://www. libdex . com/weblogs .html </li></ul><ul><ul><li>List of blogs by country </li></ul></ul>
    9. 9. What does “RSS” stand for? <ul><li>Rich Site Summary </li></ul><ul><li>Really Simple Syndication </li></ul><ul><li>RDF Site Summary </li></ul>
    10. 10. What are RSS feeds? <ul><li>Family of “web feeds” </li></ul><ul><ul><li>XML, Atom </li></ul></ul><ul><li>Feeds send new content to the user – automatic </li></ul><ul><li>Usually includes headline, link, and summary - can also include TOCs and search results </li></ul>
    11. 11. How do you read feeds? <ul><li>Requires software </li></ul><ul><ul><li>Desktop or Web-based news aggregator </li></ul></ul><ul><ul><li>E-mail client or Web browser </li></ul></ul><ul><li>Easiest option: Web-based aggregator </li></ul><ul><ul><li>Bloglines, MyYahoo, Rojo, Google Reader </li></ul></ul><ul><li>http://allrss.com/rssreaders.html </li></ul><ul><li>http://www.newsonfeeds.com/faq/aggregators </li></ul>
    12. 13. Options Summary Headline/link Date Author
    13. 15. Customized display: headline and summary
    14. 16. Headlines only
    15. 17. How do you find feeds? <ul><li>Search engines </li></ul><ul><ul><li>General - use for very narrow search </li></ul></ul><ul><ul><li>Specialized - Feedster, Newsisfree, Syndic8, Lisfeeds </li></ul></ul><ul><li>Browsers </li></ul><ul><ul><li>IE 7, Firefox </li></ul></ul><ul><li>Look for buttons: </li></ul>
    16. 18. RSS Feeds – Custom Blog Feeds <ul><li>Google Blog Search - http: //blogsearch . google .com/ </li></ul>
    17. 19. Advantages of RSS <ul><li>Customized content in one place </li></ul><ul><li>Automatic, brings content to you </li></ul><ul><li>Reduces spam and e-mail </li></ul><ul><li>Deliver content to multiple devices </li></ul><ul><ul><li>E-mail, Web browsers, handhelds </li></ul></ul>
    18. 20. Disadvantages of RSS <ul><li>Lack of context </li></ul><ul><li>Content not automatically saved – advantage and disadvantage </li></ul><ul><li>Potential for exploitation </li></ul>
    19. 21. Podcasting - Where Did It Come From? +
    20. 22. Podcasting - What is it? <ul><li>“ A podcast is a multimedia file distributed over the Internet using syndication feeds , for playback on mobile devices and personal computers “ </li></ul><ul><li>Wikipedia definition as of 10/27/06 </li></ul>
    21. 23. Podcasting - Random Facts <ul><li>Download content as a file - unlike streaming, TV, radio </li></ul><ul><li>Time shifting ability - just like TiVO™ </li></ul><ul><li>Usually audio (mp3), but now with video as well </li></ul><ul><li>Can subscribe to, or not </li></ul><ul><li>You don’t even need a pod! </li></ul>
    22. 24. How Do I Find Podcasts? <ul><li>iTunes ( www.apple.com/itunes ) </li></ul><ul><li>Juice ( http://juicereceiver.sourceforge.net/ ) </li></ul><ul><li>Podcast Alley ( www.podcastalley.com ) </li></ul><ul><li>Podcast.net ( www.podcast.net ) </li></ul><ul><li>Bloglines ( http://www.bloglines.com/ ) </li></ul><ul><li>Search engines </li></ul><ul><li>Friends, colleagues </li></ul>
    23. 25. How Do I Use a Podcast? <ul><li>With an aggregator or receiver (shared) </li></ul><ul><li>With software on your personal computer (like iTunes, Juice or RSSRadio) </li></ul><ul><li>On a mobile device (mp3 player, PDA, cell phone, etc) </li></ul><ul><li>On a website using links: </li></ul>
    24. 26. How Do I Make a Podcast? <ul><li>Read the Wikipedia article + links </li></ul><ul><li>Hardware (microphone, computer and/or mp3 player/recorder) </li></ul><ul><li>Software (Audacity, Adobe Audition, Apple GarageBand, lots of others) </li></ul><ul><li>Remember the legal stuff - http://wiki.creativecommons.org/Welcome_To_The_Podcasting_Legal_Guide </li></ul>
    25. 27. Creating A Library Blog <ul><li>Purpose </li></ul><ul><ul><li>To communicate with your users </li></ul></ul><ul><ul><li>To communicate with library staff </li></ul></ul>
    26. 28. Creating A Library Blog <ul><li>Considerations </li></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Drawbacks </li></ul></ul>
    27. 29. <ul><li>Weigh the cost of your time </li></ul><ul><li>Assess skills & training time needed </li></ul><ul><li>Consider other time-consuming projects </li></ul><ul><li>Consider other blogs, etc. that offer similar information </li></ul>Is Blogging Worth Your Time?
    28. 30. Blogging Software <ul><li>Blog Software Comparison Chart - http://www.ojr.org/ojr/images/ blog_software_comparison.cfm </li></ul>
    29. 31. Blogging Policies <ul><li>Good policy will: </li></ul><ul><ul><li>Ensure that blog reflects well on your library </li></ul></ul><ul><ul><li>Offer guidance to bloggers on what is and is not appropriate </li></ul></ul><ul><ul><li>The Library Blogger’s Personal Protocols http://www.tametheweb.com/ttwblog/archives/000568.html </li></ul></ul><ul><ul><li>Sample Corporate Blogging Policy & Blogger Code of Ethics http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html </li></ul></ul>
    30. 32. RSS and libraries <ul><li>External – for patrons </li></ul><ul><ul><li>Library news and events </li></ul></ul><ul><ul><li>New book titles and book reviews </li></ul></ul><ul><ul><li>New journal articles and subject news alerts </li></ul></ul><ul><ul><li>Announcements/updates for classes </li></ul></ul><ul><ul><li>Marketing tool </li></ul></ul>
    31. 33. Example: Database search queries (Academic Search) <ul><li>Save searches as RSS feeds </li></ul><ul><li>Poor usability </li></ul><ul><ul><li>Have to sign in to save search as alert </li></ul></ul><ul><ul><li>No RSS or XML button </li></ul></ul><ul><ul><li>RSS listed as option under e-mail delivery </li></ul></ul><ul><ul><li>Generates URL to copy and paste into aggregator, but directions are poor </li></ul></ul>
    32. 34. RSS and libraries <ul><li>Internal – for staff </li></ul><ul><ul><li>Current awareness for staff </li></ul></ul><ul><ul><li>Collection development – feeds of new titles from publishers </li></ul></ul><ul><ul><li>Communication/announcements for library staff </li></ul></ul>
    33. 35. Library catalogs <ul><li>For patrons </li></ul><ul><ul><li>Catalog searches </li></ul></ul><ul><ul><li>New titles </li></ul></ul><ul><ul><li>Holds, due dates </li></ul></ul><ul><li>For staff </li></ul><ul><ul><li>Automatically feed e-journal TOC data or other metadata into library catalogs </li></ul></ul>
    34. 36. Example: Library catalogs <ul><li>Allegany County (Library.Solution) </li></ul><ul><ul><li>Users perform search, click RSS button, and paste URL into aggregator (such as Bloglines) </li></ul></ul>
    35. 37. Example: Library catalogs
    36. 38. How do you create feeds? <ul><li>Software tools: FeedForAll </li></ul><ul><li>Hand code it (RSS 2.0) </li></ul><ul><li>Web sites: Feedyes, Ponyfish </li></ul><ul><li>Use blogging software </li></ul><ul><ul><li>WordPress, Blogger, Typepad, Movable Type </li></ul></ul>
    37. 39. Further reading <ul><li>Sauers, Michael P. Blogging and RSS: a librarian’s guide , Information Today, 2006. </li></ul>
    38. 40. Should We Podcast? <ul><li>Do you have the time? </li></ul><ul><li>Interested staff? </li></ul><ul><li>Software, hardware? </li></ul><ul><li>Legal and interesting content? </li></ul><ul><li>Ideas, passion & committment? </li></ul>If so then go for it!
    39. 41. Podcasting & Libraries Ideas <ul><li>News & events </li></ul><ul><li>Announcements </li></ul><ul><li>Self-guided tours </li></ul><ul><li>Library instruction & support </li></ul><ul><li>Interviews and library speakers </li></ul><ul><li>Book & media reviews or news </li></ul><ul><li>Stories & other “audio books” </li></ul><ul><li>Whatever your staff & patrons create </li></ul>
    40. 42. Libraries with Podcasts <ul><li>Thomas Ford Memorial Library </li></ul><ul><ul><li>“ Click-a-Story” – stories for kids read by staff </li></ul></ul><ul><ul><li>http://www. fordlibrary . org/rss/ </li></ul></ul><ul><li>Arizona State University </li></ul><ul><ul><li>Library Channel – news about what is going on in the ASU libraries </li></ul></ul><ul><ul><li>http://www. asu . edu/lib/podcasts/ </li></ul></ul><ul><li>J. J. Hill Reference Library </li></ul><ul><ul><li>“ offers educational programs and business learning seminars with featured speakers on a variety of topics” </li></ul></ul><ul><ul><li>http://www. jjhill . org/Events/podcasts . cfm </li></ul></ul><ul><li>Western Kentucky University Libraries </li></ul><ul><ul><li>Offer audio library tours via a podcast PLUS lectures </li></ul></ul><ul><ul><li>http://www. wku . edu/Library/podcast/index .html </li></ul></ul>(thanks to Max Anderson of Solinet for these examples)
    41. 43. Podcasts for the People <ul><li>Johns Hopkins Health & Medicine http://www.hopkinsmedicine.org/mediaII/Podcasts.html </li></ul><ul><li>National Public Radio http://www.npr.org/rss/podcast/podcast_directory.php </li></ul><ul><li>National Geographic http://www.nationalgeographic.com/podcasts/ </li></ul><ul><li>Civil War Traveller Podcasts http://www.civilwartraveler.com/audio/index.html </li></ul>
    42. 44. So… <ul><li>Will it make us hip and happening? </li></ul>
    43. 45. Well… <ul><li>I find this kind of hip and happening! </li></ul>(but I also like my Podcasts…)
    44. 46. Questions? <ul><li>Bonnie Shucha, Head of Reference </li></ul><ul><li>University of Wisconsin Law Library </li></ul><ul><li>[email_address] , IM: BonnieAtUWLaw </li></ul><ul><li>Amy Gannaway </li></ul><ul><li>Wisconsin Department of Transportation </li></ul><ul><li>amy . [email_address] .state. wi .us </li></ul><ul><li>Allan R Barclay, Information Architecture Coordinator </li></ul><ul><li>University of Wisconsin-Madison Ebling Library for the Health Sciences </li></ul><ul><li>[email_address] . wisc . edu </li></ul>

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