Beyond Newsletters: RSS feeds, Blogs and Podcasts

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    Notes on slide 1

    Story about how I was introduced to blogging: Two years ago, law faculty talking about blogs As library e-resource specialist, I thought I’d better investigate the whole “blog thing” Started reading blogs – about law, about librarianship, about anything Wouldn’t this be a great marketing & outreach tool? Hey, I can do this so I set up a free site on Blogger WisBlawg became one of the first academic law library blogs – May 2004 Over past 2.5 years, I’ve become somewhat of a blog evangalist – written, presentations, co-chair Blawgs committee This summer at the national law librarians conference in San Antonio, I introduced to a member of the executive board. And his response was, “Oh, you’re the blog lady ” So I guess I can pretty confidently say that I’ve finally got this “blog thing” figured out!

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    Beyond Newsletters: RSS feeds, Blogs and Podcasts - Presentation Transcript

    1. Beyond Newsletters: RSS Feeds, Blogs & Podcasts Wisconsin Library Association Annual Conference November 3, 2006
      • First:
        • Examine the tools
      • Then:
        • Explore using them for marketing & communication
    2. Blogs
      • A blog IS
      • a Web site
        • But the structure is slightly different than a traditional website
    3. The Blogosphere
      • There are 50 Million+ blogs
      • Blogosphere doubles every 6 months
      • On average, two new blogs are created every second
      As of August 2006 from: Sifry’s Alerts http://www.sifry.com/alerts/archives/000436.html
    4. Blog Features Brief informational posts in reverse chronological order Archives of previously posted content; Subscription options (appear below) Comment feature offers interactivity Blawg= Law-related blog
      • “ A lot of times in classes, you’re dealing with things that already happened.
      • [Blogging] is a way to actually see a lot of things going on in the world and apply it in class.”
      -- UW-Madison Student Badger Herald , November 17, 2004
    5. Kryptonite Locks
    6. Finding Blogs – Library Related
      • Blogwithoutalibrary http://www. blogwithoutalibrary .net/links.html
        • List of blogs by library type
      • Library Weblogs http://www. libdex . com/weblogs .html
        • List of blogs by country
    7. What does “RSS” stand for?
      • Rich Site Summary
      • Really Simple Syndication
      • RDF Site Summary
    8. What are RSS feeds?
      • Family of “web feeds”
        • XML, Atom
      • Feeds send new content to the user – automatic
      • Usually includes headline, link, and summary - can also include TOCs and search results
    9. How do you read feeds?
      • Requires software
        • Desktop or Web-based news aggregator
        • E-mail client or Web browser
      • Easiest option: Web-based aggregator
        • Bloglines, MyYahoo, Rojo, Google Reader
      • http://allrss.com/rssreaders.html
      • http://www.newsonfeeds.com/faq/aggregators
    10.  
    11. Options Summary Headline/link Date Author
    12.  
    13. Customized display: headline and summary
    14. Headlines only
    15. How do you find feeds?
      • Search engines
        • General - use for very narrow search
        • Specialized - Feedster, Newsisfree, Syndic8, Lisfeeds
      • Browsers
        • IE 7, Firefox
      • Look for buttons:
    16. RSS Feeds – Custom Blog Feeds
      • Google Blog Search - http: //blogsearch . google .com/
    17. Advantages of RSS
      • Customized content in one place
      • Automatic, brings content to you
      • Reduces spam and e-mail
      • Deliver content to multiple devices
        • E-mail, Web browsers, handhelds
    18. Disadvantages of RSS
      • Lack of context
      • Content not automatically saved – advantage and disadvantage
      • Potential for exploitation
    19. Podcasting - Where Did It Come From? +
    20. Podcasting - What is it?
      • “ A podcast is a multimedia file distributed over the Internet using syndication feeds , for playback on mobile devices and personal computers “
      • Wikipedia definition as of 10/27/06
    21. Podcasting - Random Facts
      • Download content as a file - unlike streaming, TV, radio
      • Time shifting ability - just like TiVO™
      • Usually audio (mp3), but now with video as well
      • Can subscribe to, or not
      • You don’t even need a pod!
    22. How Do I Find Podcasts?
      • iTunes ( www.apple.com/itunes )
      • Juice ( http://juicereceiver.sourceforge.net/ )
      • Podcast Alley ( www.podcastalley.com )
      • Podcast.net ( www.podcast.net )
      • Bloglines ( http://www.bloglines.com/ )
      • Search engines
      • Friends, colleagues
    23. How Do I Use a Podcast?
      • With an aggregator or receiver (shared)
      • With software on your personal computer (like iTunes, Juice or RSSRadio)
      • On a mobile device (mp3 player, PDA, cell phone, etc)
      • On a website using links:
    24. How Do I Make a Podcast?
      • Read the Wikipedia article + links
      • Hardware (microphone, computer and/or mp3 player/recorder)
      • Software (Audacity, Adobe Audition, Apple GarageBand, lots of others)
      • Remember the legal stuff - http://wiki.creativecommons.org/Welcome_To_The_Podcasting_Legal_Guide
    25. Creating A Library Blog
      • Purpose
        • To communicate with your users
        • To communicate with library staff
    26. Creating A Library Blog
      • Considerations
        • Benefits
        • Drawbacks
      • Weigh the cost of your time
      • Assess skills & training time needed
      • Consider other time-consuming projects
      • Consider other blogs, etc. that offer similar information
      Is Blogging Worth Your Time?
    27. Blogging Software
      • Blog Software Comparison Chart - http://www.ojr.org/ojr/images/ blog_software_comparison.cfm
    28. Blogging Policies
      • Good policy will:
        • Ensure that blog reflects well on your library
        • Offer guidance to bloggers on what is and is not appropriate
        • The Library Blogger’s Personal Protocols http://www.tametheweb.com/ttwblog/archives/000568.html
        • Sample Corporate Blogging Policy & Blogger Code of Ethics http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html
    29. RSS and libraries
      • External – for patrons
        • Library news and events
        • New book titles and book reviews
        • New journal articles and subject news alerts
        • Announcements/updates for classes
        • Marketing tool
    30. Example: Database search queries (Academic Search)
      • Save searches as RSS feeds
      • Poor usability
        • Have to sign in to save search as alert
        • No RSS or XML button
        • RSS listed as option under e-mail delivery
        • Generates URL to copy and paste into aggregator, but directions are poor
    31. RSS and libraries
      • Internal – for staff
        • Current awareness for staff
        • Collection development – feeds of new titles from publishers
        • Communication/announcements for library staff
    32. Library catalogs
      • For patrons
        • Catalog searches
        • New titles
        • Holds, due dates
      • For staff
        • Automatically feed e-journal TOC data or other metadata into library catalogs
    33. Example: Library catalogs
      • Allegany County (Library.Solution)
        • Users perform search, click RSS button, and paste URL into aggregator (such as Bloglines)
    34. Example: Library catalogs
    35. How do you create feeds?
      • Software tools: FeedForAll
      • Hand code it (RSS 2.0)
      • Web sites: Feedyes, Ponyfish
      • Use blogging software
        • WordPress, Blogger, Typepad, Movable Type
    36. Further reading
      • Sauers, Michael P. Blogging and RSS: a librarian’s guide , Information Today, 2006.
    37. Should We Podcast?
      • Do you have the time?
      • Interested staff?
      • Software, hardware?
      • Legal and interesting content?
      • Ideas, passion & committment?
      If so then go for it!
    38. Podcasting & Libraries Ideas
      • News & events
      • Announcements
      • Self-guided tours
      • Library instruction & support
      • Interviews and library speakers
      • Book & media reviews or news
      • Stories & other “audio books”
      • Whatever your staff & patrons create
    39. Libraries with Podcasts
      • Thomas Ford Memorial Library
        • “ Click-a-Story” – stories for kids read by staff
        • http://www. fordlibrary . org/rss/
      • Arizona State University
        • Library Channel – news about what is going on in the ASU libraries
        • http://www. asu . edu/lib/podcasts/
      • J. J. Hill Reference Library
        • “ offers educational programs and business learning seminars with featured speakers on a variety of topics”
        • http://www. jjhill . org/Events/podcasts . cfm
      • Western Kentucky University Libraries
        • Offer audio library tours via a podcast PLUS lectures
        • http://www. wku . edu/Library/podcast/index .html
      (thanks to Max Anderson of Solinet for these examples)
    40. Podcasts for the People
      • Johns Hopkins Health & Medicine http://www.hopkinsmedicine.org/mediaII/Podcasts.html
      • National Public Radio http://www.npr.org/rss/podcast/podcast_directory.php
      • National Geographic http://www.nationalgeographic.com/podcasts/
      • Civil War Traveller Podcasts http://www.civilwartraveler.com/audio/index.html
    41. So…
      • Will it make us hip and happening?
    42. Well…
      • I find this kind of hip and happening!
      (but I also like my Podcasts…)
    43. Questions?
      • Bonnie Shucha, Head of Reference
      • University of Wisconsin Law Library
      • [email_address] , IM: BonnieAtUWLaw
      • Amy Gannaway
      • Wisconsin Department of Transportation
      • amy . [email_address] .state. wi .us
      • Allan R Barclay, Information Architecture Coordinator
      • University of Wisconsin-Madison Ebling Library for the Health Sciences
      • [email_address] . wisc . edu

    + Allan BarclayAllan Barclay, 2 years ago

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