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News Conference & Media Relation
News Conference & Media Relation
News Conference & Media Relation
News Conference & Media Relation
News Conference & Media Relation
News Conference & Media Relation
News Conference & Media Relation
News Conference & Media Relation
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News Conference & Media Relation

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this slide presented points for conducting a news conference and tips for build a better media relation

this slide presented points for conducting a news conference and tips for build a better media relation

Published in: Education, Business, Technology
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  • 1. Pra Conference & Conference Oleh Ahmad Riza Faizal S.Sos. IMDLL.
  • 2. Pra Conference… <ul><li>Penyusunan pra conference dapat disesuaikan dengan sifat dari conference apakah mass conference atau small conference </li></ul><ul><li>Untuk small conference, persiapan yang diperlukan lebih diarahkan pada persiapan material yang akan dibutuhkan pada pelaksanaan conference </li></ul><ul><li>Untuk mass conference, persiapan lebih diarahkan pada koordinasi dan komunikasi antar bagian perusahaan yang berkaitan dengan pelaksanaan conference </li></ul><ul><li>Kata kunci dalam tahap perencanaan ini adalah efektifitas dan efisiensi kerja </li></ul>
  • 3. Tips-tips Pra conference…. <ul><li>Build a comprehensive event design and time line </li></ul><ul><li>Consider the dates and size of the meeting </li></ul><ul><li>Check for conflicting events </li></ul><ul><li>Appoint an organising committee and/or Professional </li></ul><ul><li>Include: Finance, Programme, Promotion & Publications, Registration </li></ul><ul><li>Consider the programme structure and theme </li></ul><ul><li>Select appropriate venue(s) </li></ul><ul><li>Negotiate and reserve accommodation </li></ul><ul><li>Prepare the budget </li></ul><ul><li>Prepare a Sponsorship Guide and approach possible sponsors (if appropriate) </li></ul>
  • 4. The Tools… <ul><li>Tabel Kegiatan ( run down ) </li></ul><ul><li>Schedule (Time Line) </li></ul><ul><li>Programme Booklets, including registration and financial administration </li></ul><ul><li>Speaker materials & stationary </li></ul><ul><li>Website </li></ul><ul><li>Other consider checklists </li></ul>
  • 5. News Conference <ul><li>Can be understand as media briefing, this is when your office plans to make an announce of public interest to the media. </li></ul><ul><li>Reserve a room large enough to accomodate those invited. The meeting area must contain electrical outlets and space for television crews. </li></ul><ul><li>Have tables, chairs, lectern, pencils, and paper. </li></ul><ul><li>Arrange to have microphone and loudspeaker. </li></ul><ul><li>Have water and glasses for speakers. </li></ul><ul><li>Arrange for parking. </li></ul><ul><li>Alert the media by phone or e-mail no less than the day before. </li></ul><ul><li>Invite public officials and VIP's who have an interest. </li></ul><ul><li>Brief participants about format and possible questions. </li></ul>
  • 6. … ..News Conference <ul><li>Make up a press kit, which may include: </li></ul><ul><li>news releases </li></ul><ul><li>biographical data on speakers </li></ul><ul><li>photos </li></ul><ul><li>copies of speeches </li></ul><ul><li>Use the Sponsorship sign/banner. </li></ul><ul><li>Look for visuals for television. </li></ul><ul><li>Post signs directing news media to the conference site. </li></ul><ul><li>Notify telephone receptionists and other appropriate people. </li></ul><ul><li>Arrange to have someone meet the media. </li></ul><ul><li>Take notes in case reporters call later about the content. </li></ul><ul><li>Help get things going, if needed, by asking the first question. </li></ul><ul><li>Distribute news releases, speeches, etc. to selected media outlets who did not send representatives to the conference. </li></ul>
  • 7. Media Relation <ul><li>Return calls. Reporters are always writing on a deadline. Delays could mean that your side of the story may not be told. </li></ul><ul><li>Know who you are talking to. Ask the reporter who he or she represents and the nature of the story. </li></ul><ul><li>Be prepared. Review the topic and have notes. </li></ul><ul><li>Know your message. Predetermine your main points and stick to them. </li></ul><ul><li>Put in context. Briefly provide any relevant background or ancedotes that explain the problem or situation. </li></ul><ul><li>Use everyday language. Avoid jargon or specialized technical terms. </li></ul>
  • 8. … ..Media Relation <ul><li>Slow down. Speak clearly and conscisely. Encourage questions for clarification. </li></ul><ul><li>Don't speculate. If you don't know an answer to a question, don't guess. Offer to get the answer later if you can, or refer to someone who can answer it. </li></ul><ul><li>Be honest. Never lie or stretch the truth. </li></ul><ul><li>You're always on the record. There's no legal obligation for a reporter to keep anything off the record. Never say, &quot;no comment.&quot; </li></ul><ul><li>Be available. Offer to answer follow up questions or help clarify problems that might develop as the story is being written and edited. </li></ul><ul><li>Be realistic. Be aware a reporter's job is to get news, not necessarily to make Purdue Extension or you look good. </li></ul>

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