Defining User Mental Model on Indonesian University Digital Library Web Interface: Visual Semiotic Analysis on Ganesha Digital Library (GDL) 4.2 By Akhmad Riza Faizal 29 November 2007

Research Background GDL 4.2 as IDLN standard software Problems : 1. ”User’s-like interface” 2. Who is my user? (Mental Model aspects) Question : How can Mental Model be defined from Ganesha Digital Library website on user level of interaction?

GDL 4.2 as IDLN standard software

Problems :

1. ”User’s-like interface”

2. Who is my user? (Mental Model aspects)

Question :

How can Mental Model be defined from Ganesha Digital Library website on user level of interaction?

Conceptual Framework Behaviour / Action Ideologies / Perception Semiotic

Methodology Qualitative; Transferability, Researcher as Instrument Method; Visual Semiotic (Kress & Leeuwen; 2006) Data & Data Collection Technique; Observing GDL 4.2 website http://diglib.itb.ac.id/ as primary data

Qualitative;

Transferability, Researcher as Instrument

Method;

Visual Semiotic (Kress & Leeuwen; 2006)

Data & Data Collection Technique;

Observing GDL 4.2 website http://diglib.itb.ac.id/ as primary data

Procedure for Analysis 5. Relevant Theories 4. Visual Narrative 6. Concept of Action 9. User’s Mental Model 8. Synchronization of concepts 7. Concepts of Ideology 3. Synchronization with web layout 2. Semiotic Relation 1. Web Interface

Constraints Limitations in data and analysis Secondary data Personal recording process Only for GDL 4.2 Other sources of error Researcher subjectivity and level of interest.

Limitations in data and analysis

Secondary data

Personal recording process

Only for GDL 4.2

Other sources of error

Researcher subjectivity and level of interest.

Thank You! Slides also available at http://ahmadriza.wordpress.com/