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<Title Goes here>Rethinking Return on
Education
Abhishek Ballabh
Co-Founder
Copyright © ExtraAEdge.com
July 28, 2014
Copyr...
Agenda
Copyright © extraaedge.com2
 About Me & ExtraaEdge
 Lessons Learnt
 Consumer Attitudes & Buying Behavior.
 Educ...
3
Abhishek Ballabh @ 28
Co-Founder | ExtraaEdge.com
B.E. ( IT ) – B.V.P.C.O.E | Pune (2003-07)
7 years in the Tech & Produ...
4Copyright ExtraAEdge.com
Companies I worked
Companies I started
Copyright © extraaedge.com5
About ExtraaEdge
Copyright © extraaedge.com6
Copyright © extraaedge.com7
CollEDGE is a
Social Student Lifecycle
Management Platform
Copyright © extraaedge.com8
6 5000+1 3
Year old Customers Students Awards
Copyright © extraaedge.com9
Lessons Learnt
in Education Business
Copyright © extraaedge.com10
Focus on GROWTH + SALES
Charge your customers
Build relationship in community
Follow the mone...
Copyright © extraaedge.com11
Build a great TeamPassion
Deliver VALUE
Have patience
Copyright © extraaedge.com12
Consumer
Attitudes & Buying
Behavior
Copyright © extraaedge.com13
 Sales happen through a channel of TRUST.
 Are you selling: Vitamins or Antibiotics
 Custo...
Copyright © extraaedge.com14
Education
Categories that will
grow & shrink
Copyright © extraaedge.com15
Copyright © extraaedge.com16
Growth
Copyright © extraaedge.com17
Franchising &
JVs
Copyright © extraaedge.com18
 Sell yourself first and then PARTNER.
 JV’s with complimentray service providers help
to r...
Copyright © extraaedge.com19
Business
Models
Copyright © extraaedge.com20
 Repeatable, Scalable, Sales Play, Low Cost,
Recurring Revenue, License based SaaS models.
...
Copyright © extraaedge.com21
Keep Hustling
All the Best
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Rethinking Return on Education

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ExtraaEdge got an opportunity to speak at the FRO-Startup Summit at Pune.
The topic was "Re-thinking Return on Education" - very close to our heart & business - what strategy & business models work in the area of education service providers & education-technology.
We got to share learning at ExtraaEdge while building our product and serving our customers.

Published in: Education
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Transcript of "Rethinking Return on Education"

  1. 1. <Title Goes here>Rethinking Return on Education Abhishek Ballabh Co-Founder Copyright © ExtraAEdge.com July 28, 2014 Copyright © extraaedge.com
  2. 2. Agenda Copyright © extraaedge.com2  About Me & ExtraaEdge  Lessons Learnt  Consumer Attitudes & Buying Behavior.  Education categories that will grow and shrink.  Franchising & Joint Ventures  Business models
  3. 3. 3 Abhishek Ballabh @ 28 Co-Founder | ExtraaEdge.com B.E. ( IT ) – B.V.P.C.O.E | Pune (2003-07) 7 years in the Tech & Product Industry Web Developer Business Analyst Consultant Product Manager Operations Sales Co-Founder Data Architect aballabh@theextraaedge.com
  4. 4. 4Copyright ExtraAEdge.com Companies I worked Companies I started
  5. 5. Copyright © extraaedge.com5 About ExtraaEdge
  6. 6. Copyright © extraaedge.com6
  7. 7. Copyright © extraaedge.com7 CollEDGE is a Social Student Lifecycle Management Platform
  8. 8. Copyright © extraaedge.com8 6 5000+1 3 Year old Customers Students Awards
  9. 9. Copyright © extraaedge.com9 Lessons Learnt in Education Business
  10. 10. Copyright © extraaedge.com10 Focus on GROWTH + SALES Charge your customers Build relationship in community Follow the money Think ROI Keep USER first
  11. 11. Copyright © extraaedge.com11 Build a great TeamPassion Deliver VALUE Have patience
  12. 12. Copyright © extraaedge.com12 Consumer Attitudes & Buying Behavior
  13. 13. Copyright © extraaedge.com13  Sales happen through a channel of TRUST.  Are you selling: Vitamins or Antibiotics  Customers get it: Value vs Commodity  Technology – Mobile, SaaS, MooC etc.  One size fits all – never works  They WANT a Comprehensive Solution
  14. 14. Copyright © extraaedge.com14 Education Categories that will grow & shrink
  15. 15. Copyright © extraaedge.com15
  16. 16. Copyright © extraaedge.com16 Growth
  17. 17. Copyright © extraaedge.com17 Franchising & JVs
  18. 18. Copyright © extraaedge.com18  Sell yourself first and then PARTNER.  JV’s with complimentray service providers help to reach the decision makers.  Customers buy in a cycle & great to have right resellers & partners as timing matters.  Information is critical for business development.
  19. 19. Copyright © extraaedge.com19 Business Models
  20. 20. Copyright © extraaedge.com20  Repeatable, Scalable, Sales Play, Low Cost, Recurring Revenue, License based SaaS models.  e.g. Products
  21. 21. Copyright © extraaedge.com21 Keep Hustling All the Best
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