Rethinking Return on Education

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ExtraaEdge got an opportunity to speak at the FRO-Startup Summit at Pune. …

ExtraaEdge got an opportunity to speak at the FRO-Startup Summit at Pune.
The topic was "Re-thinking Return on Education" - very close to our heart & business - what strategy & business models work in the area of education service providers & education-technology.
We got to share learning at ExtraaEdge while building our product and serving our customers.

More in: Education
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  • 1. <Title Goes here>Rethinking Return on Education Abhishek Ballabh Co-Founder Copyright © ExtraAEdge.com July 28, 2014 Copyright © extraaedge.com
  • 2. Agenda Copyright © extraaedge.com2  About Me & ExtraaEdge  Lessons Learnt  Consumer Attitudes & Buying Behavior.  Education categories that will grow and shrink.  Franchising & Joint Ventures  Business models
  • 3. 3 Abhishek Ballabh @ 28 Co-Founder | ExtraaEdge.com B.E. ( IT ) – B.V.P.C.O.E | Pune (2003-07) 7 years in the Tech & Product Industry Web Developer Business Analyst Consultant Product Manager Operations Sales Co-Founder Data Architect aballabh@theextraaedge.com
  • 4. 4Copyright ExtraAEdge.com Companies I worked Companies I started
  • 5. Copyright © extraaedge.com5 About ExtraaEdge
  • 6. Copyright © extraaedge.com6
  • 7. Copyright © extraaedge.com7 CollEDGE is a Social Student Lifecycle Management Platform
  • 8. Copyright © extraaedge.com8 6 5000+1 3 Year old Customers Students Awards
  • 9. Copyright © extraaedge.com9 Lessons Learnt in Education Business
  • 10. Copyright © extraaedge.com10 Focus on GROWTH + SALES Charge your customers Build relationship in community Follow the money Think ROI Keep USER first
  • 11. Copyright © extraaedge.com11 Build a great TeamPassion Deliver VALUE Have patience
  • 12. Copyright © extraaedge.com12 Consumer Attitudes & Buying Behavior
  • 13. Copyright © extraaedge.com13  Sales happen through a channel of TRUST.  Are you selling: Vitamins or Antibiotics  Customers get it: Value vs Commodity  Technology – Mobile, SaaS, MooC etc.  One size fits all – never works  They WANT a Comprehensive Solution
  • 14. Copyright © extraaedge.com14 Education Categories that will grow & shrink
  • 15. Copyright © extraaedge.com15
  • 16. Copyright © extraaedge.com16 Growth
  • 17. Copyright © extraaedge.com17 Franchising & JVs
  • 18. Copyright © extraaedge.com18  Sell yourself first and then PARTNER.  JV’s with complimentray service providers help to reach the decision makers.  Customers buy in a cycle & great to have right resellers & partners as timing matters.  Information is critical for business development.
  • 19. Copyright © extraaedge.com19 Business Models
  • 20. Copyright © extraaedge.com20  Repeatable, Scalable, Sales Play, Low Cost, Recurring Revenue, License based SaaS models.  e.g. Products
  • 21. Copyright © extraaedge.com21 Keep Hustling All the Best