Design Now


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This is a presentation I made to the students at Apeejay Stya University in April on Design.

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Design Now

  1. 1. Design now A Balasubramaniam at APEEJAY STYA UNIVERSITY April 2013
  2. 2. Design is one of the top 20 professions that will survive in the new economy order. A Balasubramaniam 2
  3. 3. Design • Good products are the basis of a good business. • Good product design is relevant to companies of any size and in any business. A Balasubramaniam 3
  4. 4. Design Design can be applied to any company which has achieved strength in manufacturing, engineering or marketing. A Balasubramaniam 4
  5. 5. Design • Creativity is essential to any business. • Design is another term for creativity at work. A Balasubramaniam 5
  6. 6. What is good product design? A Balasubramaniam 6
  7. 7. Good Product Design means Innovation By seeing a product from the point of view of the user, rather than the viewpoint of the manufacturer, may be a source of product innovation. A Balasubramaniam 7
  8. 8. Good Product Design means Innovation A Balasubramaniam 8
  9. 9. Good Product Design means Innovation A Balasubramaniam 9
  10. 10. Good Product Design means Function The idea “ Form follows Function” is basic to industrial design. This not only means that design must fulfil the given function of the product , it is also a continuous interpretation of what function is about, of setting new functional demands and meeting them. A Balasubramaniam 10
  11. 11. Good Product Design means Function A Balasubramaniam 11
  12. 12. Good Product Design means Function A Balasubramaniam 12
  13. 13. Good Product Design means Human Factors Human factors or ergonomics is the science of adapting products to match the human body and mind. Getting human factors right is an essential part of getting the design of a product right. A Balasubramaniam 13
  14. 14. Good Product Design means Human Factors A Balasubramaniam 14
  15. 15. Good Product Design means Human Factors A Balasubramaniam 15
  16. 16. Good Product Design means Human Factors A Balasubramaniam 16
  17. 17. Good Product Design means Product Personality Awell-defined, memorable product personality is part of the design. Yet , good looks cannot make a poor product into a good one. Aesthetics of a product combined with excellence of materials, function, and manufacturing actually contribute to a product’s personality. A Balasubramaniam 17
  18. 18. Good Product Design means Product Personality A Balasubramaniam 18
  19. 19. Attributes of a designer Creative thinking. Excellent understanding of a problem from the users’ point of view. Understanding manufacturing constraints. Good sense of aesthetics. Ability to work in a team. A Balasubramaniam 19
  20. 20. Areas of work for a designer Functional improvement. Form and aesthetics. Ergonomics and User comforts. Rationalisation of manufacturing processes. Reduction of parts, assembly and costs. Packaging and presentation. A Balasubramaniam 20
  21. 21. Designers vs Engineers Designers and engineers are both concerned with planning, development and production of products. A Balasubramaniam 21
  22. 22. Designers vs Engineers Designers deal with concepts, human factors, appearance and performance. Engineers deal with details, functional performance and production. A Balasubramaniam 22
  23. 23. The Difference! Designers work with “thing-to-people” relationships. Engineers deal with “thing-to-thing” relationships. A Balasubramaniam 23
  24. 24. Design Thinking A Balasubramaniam 24
  25. 25. Build Product Personality • Eveready changes design to: • improve the product • refresh market • upgrade to new materials A Balasubramaniam 25
  26. 26. Build Product Personality NEHHDC changes design to: • Build new range • Reflect Naga personality • Capture new markets A Balasubramaniam 26
  27. 27. Improve Functionality A Balasubramaniam 27
  28. 28. Make them sustainable A Balasubramaniam 28
  29. 29. Explore new materials A Balasubramaniam 29
  30. 30. Make Small improvements • HERO decides to upgrade engine: • to improve the product • to upgrade to new technology • to give the product a distinction A Balasubramaniam 30
  31. 31. A Balasubramaniam 31
  32. 32. Cut production costs • Everon changes the model to: • improve the product • cut component costs • reduce inventory A Balasubramaniam 32
  33. 33. Cut Packaging Costs • JEW cut costs phenomenally by: • redesigning the fan canopy and reducing packaging cost • transportation costs were also brought down, resulting in more savings. A Balasubramaniam 33
  34. 34. Change colours • A new colour scheme for an old product : • is the easiest method of refreshing the product line • it stylises an existing product. A Balasubramaniam 34
  35. 35. New colour schemes for JEW
  36. 36. Introduce Graphics Product graphics help in : • product differentiation • and creating a new image. A Balasubramaniam 36
  37. 37. Package Differently • Design helps reposition a product • through new ecofriendly materials for packaging • create an identity as a globally responsible company. A Balasubramaniam 37
  38. 38. Sell differently Point-of-purchase: • helps make your product more distinct. • helps brand re-call. • solves retailing issues. A Balasubramaniam 38
  39. 39. Sell More When you want to sell more: • get a range designed, instead of one. • package a slow-moving product with another • increase perceived value through design A Balasubramaniam 39
  40. 40. Design Thinking helps in cutting costs, in reducing inventory, in improving the product, aesthetically, technically, functionally and in packaging it better, in retailing it better. A Balasubramaniam 40
  41. 41. "Simplicity is the ultimatesophistication." Leonardo Da Vinci A Balasubramaniam 41
  42. 42. Apple iMac Dell XPS A Balasubramaniam 42
  43. 43. A Balasubramaniam 43
  44. 44. Thank you! A Balasubramaniam 44