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Releasing and monetizing apps on Google Play & other app stores
 

Releasing and monetizing apps on Google Play & other app stores

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This presentation talks about how to go about releasing apps on the Google Play and other app stores. Also various ways in which developers can monetize.

This presentation talks about how to go about releasing apps on the Google Play and other app stores. Also various ways in which developers can monetize.

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    Releasing and monetizing apps on Google Play & other app stores Releasing and monetizing apps on Google Play & other app stores Presentation Transcript

    • Releasing apps Appfest 2013, IIM Ahmedabad Design 26 July 2013 1 Develop Test Release
    • Contents 1. 2. 3. 4. 5. 6. 2 Two keys – payments and distribution Myth – Google Play is the only Android store Why and why not to use Google Play Distribution alternates Payment alternates How China does it Big
    • Two keys- Payment and Distribution Payments 1. Ease- user flow 2. Accessibility- credit card, mobile 3 Distribution 1. Discovery 2. Cost per install 3. Territory
    • Myth- Google Play is the only app store Global downloads China downloads 10% 30% 70% 4 Google Play Other stores 90% Google Play Other stores
    • Why and why not to use Google Play • Why? • Why not? • Largest Android store • Gives 60-70% downloads 5 • Discovery problem • No payment alternate
    • Distribution alternates 6
    • Other Android stores 7
    • Other app stores 8
    • Why use alternates? • Innovative promotions • Easy to differentiate – curation • Localized flavors to app store – China • Payment alternatives- mobile wallets 9
    • Payment alternatives CARRIERS 10 BILLING AGGREGATORS
    • How China does it big Downloads Payments 10% 90% 11 Google Play Other stores Carrier Billing Ali Pay 18% 7% 75% Ads
    • Go! Release your ideas into the market Ambrish Bajaj +91 9910877799 | skype: a_bajaj 12