Cvent Meetings & Events
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  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page NOTES:
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page Talking points: all the reasons why increased response is important. Some are pretty obvious, but others they might not have thought of before. Revenue, customer/membership loyalty, attracting new customers/members, establishing your company as an industry leader, strengthening your brand, etc.
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page Talking points: Put your best foot forward. Create a highly functional, professional-looking website in minutes. It makes your event and your brand look great to registrants, and it makes you look great in front of your boss.
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page So, we’ve talked about all these great ways to market your events. But I know what some of you are thinking: “I barely have time to do my job now! All this “Cvent stuff” sounds like more work! We’ve been doing events for 10 years – we know this is an issue. That’s why we designed the system to do the work for you.
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page Talking points: Manage communication with your attendees. All the back and forth with registrants can become extremely time-consuming for meeting planners. You have to send follow up emails to the undecideds, send reminders out before the event, manage cancellations, etc. Cvent does all of this automatically. Set up your initial email templates and the triggers for when you want them to go out. Cvent takes care of the rest, sending out personalized messaging according to the rules you give it. Cvent can even be set up to automatically send out survey questions asking how attendees thought the event went. Or asking people who didn’t attend WHY they didn’t attend. This can be important information to improve your next event - but how many meeting planners have time to do these things by hand?
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page Make all the CSN stuff appear after a click. When the slide first pops up, only the stuff on the left is visible.
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page Make all the CSN stuff appear after a click. When the slide first pops up, only the stuff on the left is visible.
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page
  • © 1993 Koob and Fletcher / © 2001 Marasco Newton Group Leadership: Attitude, Function, and Style -- 2001 Page

Cvent Meetings & Events Cvent Meetings & Events Presentation Transcript

  • 650+ Employees 80,000+ System Users 275,000+ Events/Surveys Web-Based Business Solutions | www.cvent.com Conference Call Instructions US & Canada: 1.866.469.3239 Australia: 1.800.093.879 UK: 0800.028.8023 Step 1: Dial toll-free Step 2: Enter Your Session (Meeting) # Step 3: Enter your Attendee ID Found in blue bar at the bottom of your screen
  • Just Another Day on the Job Does this look familiar? Please join our conference call by dialing: 1.866.469.3239 Both can be found in the blue bar at the bottom of your screen You will be prompted to input your Session (Meeting) Number and Attendee ID
  • Agenda Event Management Registration Venue Selection Reporting Event Management | Registration Cvent Value & Pricing Web Surveys & eMarketing Please join our conference call by dialing: 1.866.469.3239 Both can be found in the blue bar at the bottom of your screen You will be prompted to input your Session (Meeting) Number and Attendee ID View slide
  • Manage & Market Any Event With…
    • Flexible online registration process
    • Customizable event web pages
    • Email marketing – personalized and targeted
    • Scheduled reminders and automated confirmations
    • Questionnaires – pre, post and regret
    Event Management | Registration
    • Secure online fee collection
    • Room blocks and travel arrangements
    • Instant reporting – both standard and custom
    • Badges, barcodes, tickets and certificates
    • Budget tracker and project management tools
    Fundraisers Auctions Alumni Events Social Events Trade Shows Training Programs Incentive Trips Networking Events Internal Meetings Board Meetings Workshops Webinars Retreats Sporting Events Symposiums Membership Events Conferences Happy Hours Lunches & Dinners Seminars Please join our conference call by dialing: 1.866.469.3239 Both can be found in the blue bar at the bottom of your screen You will be prompted to input your Session (Meeting) Number and Attendee ID View slide
  • Problem: Too Much Work & Not Enough RSVPs “ Just getting people to register is a full-time job – even for mandatory internal meetings. ” Event Management | Registration
    • Print collateral gets thrown out
    • Impersonal blast emails are deleted
    • Registrants phone, fax, mail and email in their registrations
    • Hours upon hours of data entry
    • Traditional marketing is not packing the room
    Please join our conference call by dialing: 1.866.469.3239 Both can be found in the blue bar at the bottom of your screen You will be prompted to input your Session (Meeting) Number and Attendee ID
  • Cvent Automates the Process Event Management | Registration Four ways to register for events: On Your Website
    • Invitees driven to your website via mail
    • Invitees click on link that redirects into custom event site or registration page built in Cvent
    Mail/Phone/Fax Registration
    • Invitees fax, phone or mail in form
    • You manually register them in Cvent
    Email Invitation
    • Customizable email received by invitees
    • Invitees click on registration link and register in Cvent
    Email Invitation
    • Customizable email received by invitees
    • Invitees click on registration link and register in Cvent
    On Your Website
    • Invitees driven to your website via mail
    • Invitees click on link that redirects into custom event site or registration page built in Cvent
    Mail/Phone/Fax Registration
    • Invitees fax, phone or mail in form
    • You manually register them in Cvent
    Please join our conference call by dialing: 1.866.469.3239 Both can be found in the blue bar at the bottom of your screen You will be prompted to input your Session (Meeting) Number and Attendee ID
  • Deliver Professional Email Invitations Event Management | Registration Customize the “From” name in your emails Use your own design, branding, fonts, images, and colors Personalize the email with mail-merge fields
    • Make registration easy!
    • Provide all key information
    • Include large “Yes” and “No” buttons
    Provide additional exposure to sponsors Increase Email Delivery Rate
  • Customize Email Campaigns Event Management | Registration Choose from 175+ HTML templates, or send a plain text email Select a Template Using our built-in HTML editor and image uploader Or Build from Scratch Easily add images
  • Manage Contacts & Segment Messaging MS Excel MS Access Event Management | Registration Customers Staff Sponsors Import Address Book From: Amanda Katz, VP Sales From: James Galford, CEO From: Susan Walker, VP Marketing Contact Database Integrate
  • Embed Registration Link on Your Website
    • Quickly generate a calendar of your events with custom filters (location, topic, etc.)
    • Multiple calendar display options – one month, six months, one year
    Event Management | Registration
  • Simple Yet Powerful Registration Event Management | Registration Newmaker, Adam [email_address] [email_address] Mr. Executive VP ABC Corp 200 Water Way Ste 503 Washington, D.C. Contact Database Grow your database by 40% annually or Pre-populate contact information Collect and tabulate event preferences Allow registrants to add guests and colleagues Viral Marketing: Allow attendees to forward the invitation along to others
  • Allow Registrants to Choose Sessions Guest (associate) Registrant (executive)
    • Multi-day, multi-track, multi-session registration
    • Multiple pricing options
    • Restrict capacity by track and session
    • Allow waitlists
    • Ask additional questions based on session selection
    • Register guests (bulk registration)
    • Dynamic registration paths (e.g. member vs. non-member)
    Event Management | Registration
    • Online/offline payments
    • Early bird rates, coupon codes & group discounts
    • Automatic time-based refunds
    • International currencies
    • PCI Level 1 Compliant
    Collect Payment Instantly & Securely Event Management | Registration Checks Credit Cards Purchase Orders Invoices Your Account Pay By Collect Info eCommerce Gateway $1.5 billion in fees processed
  • Manage Hotel & Travel Preferences
    • Manage room block inventory
    • Aggregate hotel/flight requests at time of registration
    • Automated roommate matching
    • Provide report access or automatic email alerts to hotel or travel manager/agency
    Event Management | Registration Integrate with:
  • Quickly Build Custom Event Websites Allow registrants to modify their own registration Information at Attendees’ fingertips
      • Add key content:
      • Agenda
      • Sponsor information
      • Speaker bios
      • Travel information
      • Attendee list
      • Images, video, and flash content
      • Anything else you choose
    • Provide one-click “add to calendar” link
    • Generate door-to-door directions
    • Integrate with popular social media sites
    • Leverage our partner to create an event community and social network
    Event Management | Registration
  • Easy Creation & Design
    • Create new events in a simple 5 step creation wizard
    • Use a Cvent template or clone a previous event
    Event Management | Registration
  • Invitee Experience Event Management | Registration
  • Agenda Event Management Registration Venue Selection Reporting Web Surveys & eMarketing Cvent Value & Pricing Event Management | Venue Selection
  • Problem: Slow and Manual Event Sourcing Event Management | Venue Selection “ Using everyday search engines for sourcing takes me forever !”
    • Finding the right venue is difficult
    • Contacting venues and suppliers one by one is time-consuming
    • Impossible to do “apples to apples” bid comparison
    • Maintaining historical venue pricing
  • Find Venues & Service Providers
    • Search 100,000+ venues & services worldwide
    • Find hotels, restaurants, caterers, photographers, audio-visual, etc.
    • Filter by location, total meeting space and other criteria
    Free service to find event venues Event Management | Venue Selection
  • Profiles Designed for Meeting Planners
    • Capacity per floor- plan configuration
    • Exclusive offers and promotions
    Event Management | Venue Selection
    • Meeting and exhibit space
    • Property-wide image galleries
    Supplier Network profiles include:
  • Send Requests for Proposal & Compare Bids
    • Step-by-step RFP design process inclusive of industry standard fields
    • Submit RFP to multiple suppliers at once
    • Send RFP direct to:
    • Easily compare bids side by side to make an informed decision
    Event Management | Venue Selection
    • National Sales Office (NSO)
    • Convention & Visitors Bureau (CVB)
    Win an Apple iPad! * contest rules apply Award an RFP and be entered to win an iPad!*
  • Agenda Event Management Registration Venue Selection Reporting Cvent Value & Pricing Event Management | Reporting Web Surveys & eMarketing
  • Problem: Analyzing Event Data Event Management | Reporting “ I have the data… now what?”
    • Providing fast answers to boss’ questions
    • Measuring event ROI near impossible
    • Meeting data tracked in disparate locations
    • Sharing data with managers and others outside the meetings department
  • Real-Time Reports & Event Metrics Event Management | Reporting
    • Over 100 standard reports
    • Unlimited custom reports
    Export Financial Data to: … and more
  • One-Click Report Generation Event Management | Reporting Registrant List Report Easily email all contacts returned in each report
  • Parked Reports Event Management | Reporting Send real-time reports to stakeholders
  • Agenda Event Management Registration Venue Selection Reporting Web Surveys & eMarketing Web Surveys & eMarketing Cvent Value & Pricing
  • Cvent Web Surveys
    • Five-step survey design wizard
    • Question & response libraries
    • Advanced logic
    • Real-time alerts
    • Detailed analysis & reporting
    Optional Module to Enhance Business Intelligence Web Surveys & eMarketing
  • Cvent eMarketing Optional Module to Enhance Marketing and Communications Web Surveys & eMarketing
    • Allow contacts to manage their profile and subscription preferences
    • Analyze open, click-through and deliverability rates
    • Send newsletters, promotions, announcements and marketing emails
    • Choose from over 100+ custom designed templates
    • Maintain unified contact history across emails, events and surveys
  • Agenda Event Management Registration Venue Selection Reporting Cvent Value & Pricing Cvent Value & Pricing Web Surveys & eMarketing
  • Rapid ROI in Less Than Four Months Increase Attendance Decrease Cost (& Go Green) Cvent Value & Pricing Personalized, targeted email marketing Automated follow-ups and reminders User-friendly online registration process Viral marketing & social network integration Less printing (eliminates paper waste) Reduced postage (decreases fuel use) Minimized labor & data entry Simple report generation
  • The Leader in Event Management Solutions
    • Distribute over 850 million emails/invitations
    • Process over 30 million registrations and survey responses
    • 650+ full-time employees worldwide
    • Manage and market more than 275,000 events
    Helping over 80,000 users worldwide to… Internal Events Seminars Webinars Membership Events Incentive Trips Networking Events Conferences Tradeshows Training Programs Fundraisers Social Events Continuing Education Cvent Value & Pricing Industry Leader by Every Metric! Recent Awards:
  • Over 80,000 Satisfied Users CORPORATE ASSOCIATION NON-PROFIT & GOVERNMENT EDUCATION PARTNERS Cvent Value & Pricing Blue-chip customers plus over a thousand small organizations
  • Unrivaled Customer Care & Data Security Cvent Value & Pricing
    • 24/7 live support
    • 90% of calls answered in under 90 seconds
    • Assigned Relationship Manager that acts as your consultant
    • Event Builder option – Cvent team will build your event
    • Best practice and regular updates from Cvent customer care
    Support & Training Data Security
    • Strict privacy policy – you own your data
    • Top tier data center – no unscheduled downtime
    • Highest security standards
  • Cvent’s products are NOT a fit for me because… Common Misconceptions True False Cvent Value & Pricing
    • We have limited email addresses for those we invite
    • My IT staff can build something similar internally
    • I already get the lowest group hotel prices from my personal contacts
    • My boss will never approve this as a part of my budget
    • It is way more than I need for simple events
  • Platform & Pricing Structure Event Management Supplier Network Cvent Value & Pricing
    • Volume scalable
    • “ Undecided” invitees and “regrets” do not count
    Price per Registrant Two Versions
    • Professional
    • Enterprise
    Budget module Calendars Travel module Parked reports Dynamic registration paths and more… Free
    • Search the Cvent Supplier Network at www.cvent.com
    • Register for a free account
    Special consideration for non-profit, education and government clients 1-866-318-4358 [email_address] Licensing options available eMarketing Web Surveys