FO 2012: Remaking the Website (T. Doyle)

Remaking the HUP (& 1 Other) Press Website Timothy Doyle Harvard University Press April 14, 2012

Agenda How was it planned What were the primary goals/reasons for doing it? How was it managed & implemented How would we do it differently 2

How was it Planned  Coordinated closely between IT and Marketing 3

What were the primary goals/reasons  Improve data accuracy  Enable interaction with data  Simplify maintenance  Enhance presentation 4

How was it Managed & Implemented  In IT with assistance from an external develeper for the shopping chart  Development time took about 17 months (against a budget of 12 months)  Other IT initiatives took a backseat during development 5

What would we do differently? Use a standard CMS such as Drupal (rather than Filemaker)  Future development lies within IT (rather than Marketing  Can’t use CMS plug ins  Challenges SEO effort Manage scope creep more effectively Leverage University or external web designers rather than internal staff Evaluate alternative hosting options (performance issues) 6

Experiences of a Tier 1 Press What Drove Decision to Change  Website was developed in 2000 by site that did hosting  Hosting services and responsiveness was poor Process to Move and Upgrade Website  Outsourced to a 2-person firm who had expertise in developing Amazon-like shopping carts  Migrated technology from AST to Java at a cost of $3,500  Positives – Overall service and functionality improved and cart interacts with Oklahoma and CDC for physical & electronic  Negatives – Design could be improved 7

FO 2012: Remaking the Website (T. Doyle)

by Association of American University Presses

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FO 2012: Remaking the Website (T. Doyle) Presentation Transcript