Transcript of "FO 2012: Business Drivers (T. Doyle)"
What is Driving our Business Timothy Doyle Harvard University Press April 13, 2012
Current Year Success of front list titles International sales Expansion of digital sales and POD 2
Next Year and Beyond Continued expansion of international sales DeGruyter HBP Expansion of digital sales beyond eBooks Subscriptions for new products (non Apps) Backlist digitization (DeGruyter) Other revenue sources Aggregation and Rights income Improved internal publishing workflow ePub, Mobi XML for repackaging of content 3
Trends and Challenges Trends: Continued increase in eBook and POD Reduction in papercover sales Backlist declines Reduction in gross sales (and Returns) Stagnation in domestic sales and growth internationally Challenges Production and distribution costs More reliance on front list Refinement of Editorial Strategy & new products Publicity for books that don’t “sell themselves” 4