All about NetGalley for AAUP

Susan Ruszala, Director of Marketing
Lindsey Rudnickas, Digital Concierge
Kristina Radke, Community Concierge
support@netgalley.com

NetGalley continues to grow
32,000+ members(12-14% per month)
100 publishers--more to come
New team members
Community Concierge
Senior programming resources
AAUP partnership
Columbia, Duke, UIllinois, Island Press, LSU, Oxford, Syracuse, UIowa, Univ Press of FL, Univ Press of Miss, UToronto

Digital galleys & press kits for:
Marketing/Publicity
Online marketing (bloggers, social reading comm.)
Digital originals
Sales
Editorial
Library Marketing
Desk copies/exam copies
Rights
More?

Two primary tools
Members request titles from the catalog
Publisher approves/declines all requests
Publishers invite contacts to view title
Title can be “private” and not in catalog

Widget example

Our members are:

Can I read on my…
Android
Computer
iPad/iPhone
Kobo
Kindle
Nook/NookColor
Sony Reader
Other ADE-supported devices (Literati, for example)
http://www.netgalley.com/about/devices/
Yes, you can. (and we’ll help, too)

In May…
Well over 26,000 requests for titles in the catalog
Just over 49% of titles “consumed” on NetGalley are downloaded via the Galley Download button
Kindle next—just about 31% of the titles were read this way.

A bit about the AAUP partnership
AAUP members receive 10% discount off monthly subscription (not set-up fee)
New pricing April 1, 2011
Price freeze for AAUP members through Dec 2011
Modest increase in year 2
Discount always applies

Who’s reading my galleys?
Real-time reporting, plussummary reportingmonthly or quarterly
View requests by:title, member type, individual member, imprint, month, approved/declined
View number of invitesusing the widget
Compare requested/invitedto read
Look ataverage requests per month
Compare requests to read to reviews completed

New Marketing Opps
Welcome week(s)
featuring up to 10 titles in newsletter and 7 for homepage placement
NetGalley Features
by genre
Featured Title emails
by interest or member type
Industry happenings
IndieNext picks, Galleychat, etc.

All about NetGalley for AAUP

by Association of American University Presses on Jul 27, 2011

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All about NetGalley for AAUP — Presentation Transcript