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All about NetGalley for AAUP

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Introduction to Using NetGalley for AAUP's scholarly publisher members

Introduction to Using NetGalley for AAUP's scholarly publisher members

Published in: Business, Technology

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Transcript

  • 1. Susan Ruszala, Director of Marketing
    Lindsey Rudnickas, Digital Concierge
    Kristina Radke, Community Concierge
    support@netgalley.com
  • 2. NetGalley continues to grow
    32,000+ members(12-14% per month)
    100 publishers--more to come
    New team members
    Community Concierge
    Senior programming resources
    AAUP partnership
    Columbia, Duke, UIllinois, Island Press, LSU, Oxford, Syracuse, UIowa, Univ Press of FL, Univ Press of Miss, UToronto
  • 3. Digital galleys & press kits for:
    Marketing/Publicity
    Online marketing (bloggers, social reading comm.)
    Digital originals
    Sales
    Editorial
    Library Marketing
    Desk copies/exam copies
    Rights
    More?
  • 4. Two primary tools
    Members request titles from the catalog
    Publisher approves/declines all requests
    Publishers invite contacts to view title
    Title can be “private” and not in catalog
  • 5. Widget example
  • 6. Our members are:
  • 7. Can I read on my…
    Android
    Computer
    iPad/iPhone
    Kobo
    Kindle
    Nook/NookColor
    Sony Reader
    Other ADE-supported devices (Literati, for example)
    http://www.netgalley.com/about/devices/
    Yes, you can. (and we’ll help, too)
  • 8. In May…
    Well over 26,000 requests for titles in the catalog
    Just over 49% of titles “consumed” on NetGalley are downloaded via the Galley Download button  
    Kindle next—just about 31% of the titles were read this way.
  • 9. A bit about the AAUP partnership
    AAUP members receive 10% discount off monthly subscription (not set-up fee)
    New pricing April 1, 2011
    Price freeze for AAUP members through Dec 2011
    Modest increase in year 2
    Discount always applies
  • 10. Who’s reading my galleys?
    Real-time reporting, plussummary reportingmonthly or quarterly
    View requests by:title, member type, individual member, imprint, month, approved/declined
    View number of invitesusing the widget
    Compare requested/invitedto read
    Look ataverage requests per month
    Compare requests to read to reviews completed
  • 11. New Marketing Opps
    Welcome week(s)
    featuring up to 10 titles in newsletter and 7 for homepage placement
    NetGalley Features
    by genre
    Featured Title emails
    by interest or member type
    Industry happenings
    IndieNext picks, Galleychat, etc.