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AAUP 2014: University Presses in Space
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AAUP 2014: University Presses in Space

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Katie Hope shared the experience of MIT Press and partners in launching the University Presses in Space cooperative marketing site. …

Katie Hope shared the experience of MIT Press and partners in launching the University Presses in Space cooperative marketing site.

Published in: Marketing, Education, Technology

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  •  
    Talk intro
    University Presses in Space (www.upinspace.org) was launched this past March 20th. This collaborative presentation of university press books on outer space and space exploration features books selected by the participating presses as their strongest space titles.
     
    The MIT Press conceived of this simple joint promotion and worked to develop the idea with three partner presses: the University Press of Florida, Purdue University Press, and the University Press of Nebraska.   All AAUP member presses were then invited to join as participants.
     
    Kaite will describe the process, the analytics, and next steps.
    We believe that space buffs, as well as general readers interested in space, don't stop at just one book. We believe that they appreciate the quality of university press publishing.  Thus we hope that the discovery experience provided by "University Presses in Space" will stimulate sales, both for the featured titles and the many more space books to be found on university press lists.
  • Thanks for your time and now I’ll turn it over to Ben…
  • Transcript

    • 1. The Presses The University of Arizona Press University of Akron Press Cambridge University Press University of Chicago Press Columbia University Press University Press of Florida University Press of Kentucky Georgetown University Press Johns Hopkins University Press University of Minnesota Press The MIT Press National Academies Press University of Nebraska Press Princeton University Press Purdue University Press RAND Corporation SUNY Press Texas A & M University Press University of Texas Press Wesleyan University Press
    • 2.
    • 3. Press Marketing Efforts
    • 4. What’s Next? •Scalability • Expedite with a template • Other areas •Fulfillment/Shopping cart •Cross press marketing • Discoverability • Original content • Bundling • Book clubs • Author involvement • Community (space geeks like to interact)
    • 5. • iupinspace.org THA NKS