0
{
SLIDES for
UNDERSTANDING
 Online bibliographies of AAUP members’
publications on current events and issues in the
news
 www.booksforunderstanding...
Bestsellers
Backlist
So Much More
1100+ Titles
~80 Publishers
 Expanded February 2002
(“Civil Liberties” and “The Enron Affair”)
 Almost 60 lists published by June 2014
 Approximate...
No Idea Has Not Been Had
 “AAUP Best Books” (late 90s)
 Interface to upload and feature extensive book
information—image...
 Immediacy
 Simplicity
 Simplicity
 Simplicity
(and immediacy)
Reasons for Initial Success
{
Pay no attention
to the man
database behind
the curtain!
How does it work?
 Editorial Development
 Email Submissions
 Cranky FileMaker Database
 Idiosyncratic Web Architecture
 Basic Promotion...
 Automated acceptance of metadata feeds
 APIs to create “Buy/Find This Book Links”
 Visual interest
 Analytics
 [Your...
 Compelling illustration of the value of
university presses
 Immediately comprehensible by/useful to
many audiences
Why ...
Tomorrow’s Books for Understanding?
http://www.nap.edu/academ-scope/
 Brenna McLaughlin
Director, Marketing & Communications
Association of American University Presses
bmclaughlin@aaupnet.or...
AAUP 2014: Lessons from Books for Understanding
AAUP 2014: Lessons from Books for Understanding
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AAUP 2014: Lessons from Books for Understanding

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Brenna McLaughlin reflects on the history and possible futures of the Books for Understanding program.

Published in: Marketing, Technology, Business
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  • ----- Meeting Notes (6/24/14 06:09) -----
    What is it? A place for online
  • Transcript of "AAUP 2014: Lessons from Books for Understanding"

    1. 1. { SLIDES for UNDERSTANDING
    2. 2.  Online bibliographies of AAUP members’ publications on current events and issues in the news  www.booksforunderstanding.org  Originally published as standalone “Books for Understanding September 11” published September 2001 Scholarship Beyond the Headlines
    3. 3. Bestsellers
    4. 4. Backlist
    5. 5. So Much More
    6. 6. 1100+ Titles
    7. 7. ~80 Publishers
    8. 8.  Expanded February 2002 (“Civil Liberties” and “The Enron Affair”)  Almost 60 lists published by June 2014  Approximately 12,000 titles listed  118 presses featured BFU Today
    9. 9. No Idea Has Not Been Had  “AAUP Best Books” (late 90s)  Interface to upload and feature extensive book information—image, description, reviews, etc. (Designed by Illinois’ Paul Arroyo)  No buy-in from overburdened press marketing & publicity staff
    10. 10.  Immediacy  Simplicity  Simplicity  Simplicity (and immediacy) Reasons for Initial Success
    11. 11. { Pay no attention to the man database behind the curtain! How does it work?
    12. 12.  Editorial Development  Email Submissions  Cranky FileMaker Database  Idiosyncratic Web Architecture  Basic Promotion  Static/Text Web Pages  Annual Updates How does it work?
    13. 13.  Automated acceptance of metadata feeds  APIs to create “Buy/Find This Book Links”  Visual interest  Analytics  [Your More Exciting Ideas Here] How Could It Work?
    14. 14.  Compelling illustration of the value of university presses  Immediately comprehensible by/useful to many audiences Why Make it Work?
    15. 15. Tomorrow’s Books for Understanding?
    16. 16. http://www.nap.edu/academ-scope/
    17. 17.  Brenna McLaughlin Director, Marketing & Communications Association of American University Presses bmclaughlin@aaupnet.org www.booksforunderstanding.org
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