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AAUP 2013: Title Mgmt Systems (B. Russell)
AAUP 2013: Title Mgmt Systems (B. Russell)
AAUP 2013: Title Mgmt Systems (B. Russell)
AAUP 2013: Title Mgmt Systems (B. Russell)
AAUP 2013: Title Mgmt Systems (B. Russell)
AAUP 2013: Title Mgmt Systems (B. Russell)
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AAUP 2013: Title Mgmt Systems (B. Russell)

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  • 1. Wayne  State  University  Press   The  Case  for  Buying  a  Title   Management  Database  
  • 2. How  did  we  get  here?   Wayne  State  University  Press  had  used  a  FileMaker  Pro  database  for   over  20  years.  During  that  Eme  it  was  updated  several  Emes,  but   ulEmately  did  not  scale  well  or  adapt  to  the  rise  of  digital  products.       Finding  someone  with  the  ability  to  update  the  database  proved   difficult.  It  became  clear  that  the  database  had  to  be  completely   rewriKen,  or  it  needed  to  be  replaced.     Do  we  build  or  buy?          
  • 3. It  comes  down  to  strategy         •  In  2011  Wayne  State  University  Press  reclassed  their  Systems   Administrator  posiEon  to  a  Technical  Project  Manager  posiEon   •  HosEng  of  the  Press’  servers  were  transferred  to  the  university  data   center  under  their  colocaEon  program     The  Press  made  a  conscious  decision  to  move  the  focus  of  this  posiEon  from   pure  IT  to  digital  strategy.  Rather  than  hosEng  and  maintaining  systems  that   are  not  part  of  our  core  business,  we  free  up  Eme  and  resources  to  focus  on   digital  strategy  and  product  development.       By  moving  to  a  hosted  soluEon  for  Etle  management,  and  using  that  Etle   management  database  to  feed  our  other  systems,  we  have  more  hours  to   devote  to  focus  on  digital  projects  that  are  part  of  our  core  business.  
  • 4. The  benefits  of  an  exisEng  system         Let  other  people  make  the  mistakes   •  First  adopters  oTen  go  through  implementaEon  difficulEes   •  SeKling  on  a  set  of  requirements  can  be  like  hiVng  a  moving  target   •  First  aKempts  at  a  build  oTen  lack  funcEonality  and  features  that  can   spiral  costs  out  of  control     Benefit  from  funcEonality  requested  by  others   •  By  using  an  off-­‐the-­‐shelf  system  you  gain  the  benefit  of  updates  created   for  other  publishers   •  Development  budgets  can  be  stretched  further  by  partnering  with  fellow   clients  
  • 5. The  cons  of  an  exisEng  system         It  may  not  be  100%  what  you  need  or  want   •  CustomizaEon  is  possible  but  may  be  limited  due  to  impact  on  other   companies  using  the  system   •  CustomizaEon  may  be  slow  –  impact  analysis  is  necessary,  and  in  some   cases  compromise  is  required     The  risk  of  relying  on  a  3rd  party   •  If  this  company  goes  out  of  business,  what  happens  to  your  system?   •  Who  owns  your  data?  –  Make  sure  you’re  legally  protected,  and  back  up   any  electronic  assets  locally  if  you’re  using  a  Digital  Asset  Manager  
  • 6. Think  strategically  and  be  honest  about  your   abiliEes  as  an  organizaEon   Things  to  remember:   •  Don’t  assume  you  can’t  afford  it   •  Make  sure  you  have  someone  on  staff  who  can  “speak  geek”   •  Choose  a  system  based  on  how  well  it  fits  your  exisEng  process  –  don’t   change  your  process  to  suit  the  tool   •  Find  other  users  and  form  relaEonships  –  the  other  users  are  someEmes   the  best  resources  for  informaEon   •  Using  an  off-­‐the-­‐shelf  system  may  give  you  more  bang  for  your  buck     Contact:     Bonnie.Russell@wayne.edu            TwiKer:  @bjr70  

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