Your SlideShare is downloading. ×
Hi!
who am i? what am i doing here?
Admiral James Stockdale
@PSUPress circa 2011
6 tweets from early 2009
MOSTLY followed by bots
36 “friends” on Facebook
25 years old (Female, Single)
Not a social media...
BAD @
TWITTERImproving social media ROI at Penn State Press
social media costsKeep it “cheap-esque.”
IMPROVED
R
8 steps to
Establish
G ALs
1
Seriously:
askyourselfwhyTrue social media ROI measurement depends
on clearly defined objectives beyond sales.
Drive sales
Increase brand awareness
Improve brand identity
Engage existing customers
Spread news
Encourage word of mouth
...
your
links
customize
2
Key Performance Indicators
engagementconversion volume
EVERYTHING
automate
3
Auto-magic!
4
conserve
characters
Inelegnt.
Unprfeshnl.
Illgble.
Congratulations to Leo Mazow! His book, Thomas
Hart Benton and the American Sound has won @
Smithsonian’s 2013 ... http://...
RECYCLE content
RENEWheadlines
REDUCE waste
5
Truly good content shouldn’t be disposable.
Repeat as necessary
Repeat as necessary
Repeat as necessary
6
blah blah blah
blah blah blah
Not like this.
blah blah blah
blah blah blah
twenty minutes later
More like this!
Reduce
Attrition
7
Because that’s what losing
followers amounts to.
blah blah blah
blah blah blah
This is not compelling content.
blah blah blah
blah blah blah
two months later
blah blah blah
blah blah blah
Neither is this.
blah blah blah
blah blah blah
twenty minutes later
$$$$ $$$$ $$$$
$$$$ $$$$ $$$$
Definitely don’t do this.
blah blah blah
blah blah blah
$$$$ $$$$ $$$$
$$$$ $$$$ $$$$
Be
Personal!
8
Penn State Press
Sorry for all the scheduled tweets last
week. Too busy working on a Powerpoint
about how to be awesome at...
Mix and serve.
Your successful campaign!
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah b...
Thanks!
Danny Bellet
Publicity Manager
djb49@psu.edu
@PSUPress
814.865.1329
Credits
Danny Bellet
Publicity Manager
djb49@psu.edu
@PSUPress
814.865.1329
Clock designed by Taylor Medlin
Money designed...
AAUP 2013: Social Media Strategy (D. Bellet)
Upcoming SlideShare
Loading in...5
×

AAUP 2013: Social Media Strategy (D. Bellet)

766

Published on

Published in: Education, Technology, Business
1 Comment
2 Likes
Statistics
Notes
  • Slide-by-slide notes are available here: http://aaupwiki.princeton.edu/index.php/2013_Creating_a_Social_Media_Strategy
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
766
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "AAUP 2013: Social Media Strategy (D. Bellet)"

  1. 1. Hi!
  2. 2. who am i? what am i doing here? Admiral James Stockdale
  3. 3. @PSUPress circa 2011
  4. 4. 6 tweets from early 2009 MOSTLY followed by bots 36 “friends” on Facebook 25 years old (Female, Single) Not a social media powerhouse
  5. 5. BAD @ TWITTERImproving social media ROI at Penn State Press
  6. 6. social media costsKeep it “cheap-esque.”
  7. 7. IMPROVED R 8 steps to
  8. 8. Establish G ALs 1
  9. 9. Seriously: askyourselfwhyTrue social media ROI measurement depends on clearly defined objectives beyond sales.
  10. 10. Drive sales Increase brand awareness Improve brand identity Engage existing customers Spread news Encourage word of mouth Captive audience for your jokes Easier than doing actual work Choose wisely.
  11. 11. your links customize 2
  12. 12. Key Performance Indicators engagementconversion volume
  13. 13. EVERYTHING automate 3
  14. 14. Auto-magic!
  15. 15. 4 conserve characters
  16. 16. Inelegnt. Unprfeshnl. Illgble.
  17. 17. Congratulations to Leo Mazow! His book, Thomas Hart Benton and the American Sound has won @ Smithsonian’s 2013 ... http://fb.me/1rC7o8Qd5 Congrats to Leo Mazow! Thomas Hart Benton &the American Sound has won @Smithson- ian’s Eldredge Prize for American Art! http:// fb.me/1rC7o8Qd5 WOW. pic.twitter.com/6ov8S5Zm8k @Smithsonian #CongratsLeo!
  18. 18. RECYCLE content RENEWheadlines REDUCE waste 5
  19. 19. Truly good content shouldn’t be disposable.
  20. 20. Repeat as necessary Repeat as necessary Repeat as necessary 6
  21. 21. blah blah blah blah blah blah Not like this. blah blah blah blah blah blah twenty minutes later
  22. 22. More like this!
  23. 23. Reduce Attrition 7
  24. 24. Because that’s what losing followers amounts to.
  25. 25. blah blah blah blah blah blah This is not compelling content. blah blah blah blah blah blah two months later
  26. 26. blah blah blah blah blah blah Neither is this. blah blah blah blah blah blah twenty minutes later
  27. 27. $$$$ $$$$ $$$$ $$$$ $$$$ $$$$ Definitely don’t do this. blah blah blah blah blah blah $$$$ $$$$ $$$$ $$$$ $$$$ $$$$
  28. 28. Be Personal! 8
  29. 29. Penn State Press Sorry for all the scheduled tweets last week. Too busy working on a Powerpoint about how to be awesome at Twitter. Follow us.
  30. 30. Mix and serve.
  31. 31. Your successful campaign! blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
  32. 32. Thanks! Danny Bellet Publicity Manager djb49@psu.edu @PSUPress 814.865.1329
  33. 33. Credits Danny Bellet Publicity Manager djb49@psu.edu @PSUPress 814.865.1329 Clock designed by Taylor Medlin Money designed by Kevin Wynn Sound Board designed by Zach Piepmeyer Thermometer designed by Megan Sheehan Robot designed by Simon Child Recycle symbol designed by Vincent Lynch Erlenmeyer Flask designed by Emily van den Heever All images from The Noun Project

×