AAUP Electronic Marketing Workshop
June 20, 2013
Laura Sell
Publicity and Marketing Manager
Duke University Press
Using So...
Duke University Press Spring Sale
April 15-May 15, 2013
• Our first online 50% off
sale launched at 12:01
a.m. April 15, 2013.
• We posted to our blog and
Twitter immediately.
We also posted to
Tumblr and
Google +
Our fans begin to
retweet, often
quite humorously.
Reading Lists
• 26 Reading Lists created by staff or authors
• 30 Reading Lists created by customers
• (124 Reading Lists ...
Keeping things fresh, we
engaged our followers in
a little game.
Help from authors
and a co-publisher
Using Twitter for
customer service
Top Referring Sites During the Sale
• 1. Facebook
• 2. Twitter
• 3. Wikipedia
Duke University Press
http://dukeupress.typepad.com/
https://www.facebook.com/DukeUniversityPress
https://twitter.com/DUKE...
Questions?
Laura Sell
Publicity and Advertising Manager
lsell@dukeupress.edu
@LauraSell
http://www.facebook.com/laura.sell...
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
AAUP 2013: Digital Marketing for Beginners (L. Sell)
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AAUP 2013: Digital Marketing for Beginners (L. Sell)

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AAUP 2013: Digital Marketing for Beginners (L. Sell)

  1. 1. AAUP Electronic Marketing Workshop June 20, 2013 Laura Sell Publicity and Marketing Manager Duke University Press Using Social Media to Drive Sales and Build a Brand
  2. 2. Duke University Press Spring Sale April 15-May 15, 2013
  3. 3. • Our first online 50% off sale launched at 12:01 a.m. April 15, 2013. • We posted to our blog and Twitter immediately.
  4. 4. We also posted to Tumblr and Google +
  5. 5. Our fans begin to retweet, often quite humorously.
  6. 6. Reading Lists • 26 Reading Lists created by staff or authors • 30 Reading Lists created by customers • (124 Reading Lists had been created in total before the sale, over a 3 year period) • Reading Lists were among the top 5 item detail pages on our site 15 days of the sale.
  7. 7. Keeping things fresh, we engaged our followers in a little game.
  8. 8. Help from authors and a co-publisher
  9. 9. Using Twitter for customer service
  10. 10. Top Referring Sites During the Sale • 1. Facebook • 2. Twitter • 3. Wikipedia
  11. 11. Duke University Press http://dukeupress.typepad.com/ https://www.facebook.com/DukeUniversityPress https://twitter.com/DUKEpress http://dukeupress.tumblr.com/ http://pinterest.com/dukepress/ http://www.youtube.com/user/DukeUPressPublicity Duke University Press
  12. 12. Questions? Laura Sell Publicity and Advertising Manager lsell@dukeupress.edu @LauraSell http://www.facebook.com/laura.sell Questions?

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