AAUP 2011: Social Website (D. Armato)

From Static to Dynamic
The University of Minnesota Press Website 3.0
AAUP 2011, Baltimore

Laying the Groundwork
Part of an Overall IT/E-Publishing Strategy 
The Database (“MP”)  Finalizing Metadata at Transmittal (“TMR”)  The Project Leader and Team

Behind the Curve
1995-2002: The “Letterhead” Site
2003-2011: The “Black Hole” Site

The Helpful Bulgarian Hacker (2004)

“MP” Minnesota Projects Database

“TMR”: Transmittal Meeting Response

Setting Goals
Assessing Needs and Priorities (“BRD”) Strong, Assertive Identity Curated  Embodies InterdisciplinarityContent Rich (Archive Space)  Database Driven  Inflow from Social Media/Search Engines (SEO), Outflow to E-Commerce

Technical Expertise

The “BRD” (Business Requirements Doc)

First (rough) wireframes

Who Are We?
Selecting Partners The Creative Brief

Choosing Partners


The Creative Brief (Goals)

Creative Brief (Brand Identity)

Creative Brief (Site Inspiration)

Design Concept

The customer flow
Social Media and Blog Integration Theme/Tag Driven Faceted Search Moving the Reader Across the List Content Rich E-Commerce

Wireframe:Homepage

Wireframes
Book Division
Journals Division

Final Design:Book Page

Final Design
About Page
Series Page

Backgrounds (Texturing)
Homepage
Series
News + Events
Test Division

Next Steps
Launch July 2011 Involving Authors Retrospective Tagging Adding Content Mobile Optimization Constant Development (A Digital Home for the Press)

(For the site map geeks)

AAUP 2011: Social Website (D. Armato)

by Association of American University Presses on Jun 08, 2011

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AAUP 2011: Social Website (D. Armato) — Presentation Transcript