AAUP 2011: Social Website (D. Armato)

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AAUP 2011: Social Website (D. Armato)

  1. 1. From Static to Dynamic<br />The University of Minnesota Press Website 3.0<br />AAUP 2011, Baltimore<br />
  2. 2. Laying the Groundwork<br />Part of an Overall IT/E-Publishing Strategy <br />The Database (“MP”)  Finalizing Metadata at Transmittal (“TMR”)  The Project Leader and Team <br />
  3. 3. Behind the Curve<br />1995-2002: The “Letterhead” Site<br />2003-2011: The “Black Hole” Site<br />
  4. 4. The Helpful Bulgarian Hacker (2004)<br />
  5. 5. “MP” Minnesota Projects Database<br />
  6. 6. “TMR”: Transmittal Meeting Response<br />
  7. 7. Setting Goals<br />Assessing Needs and Priorities (“BRD”) Strong, Assertive Identity Curated  Embodies InterdisciplinarityContent Rich (Archive Space)  Database Driven  Inflow from Social Media/Search Engines (SEO), Outflow to E-Commerce <br />
  8. 8. Technical Expertise<br />
  9. 9. The “BRD” (Business Requirements Doc)<br />
  10. 10. First (rough) wireframes<br />
  11. 11. Who Are We?<br />Selecting Partners The Creative Brief<br />
  12. 12. Choosing Partners<br /><br />
  13. 13. The Creative Brief (Goals)<br />
  14. 14. Creative Brief (Brand Identity)<br />
  15. 15. Creative Brief (Site Inspiration)<br />
  16. 16. Design Concept<br />
  17. 17. The customer flow<br />Social Media and Blog Integration Theme/Tag Driven Faceted Search Moving the Reader Across the List Content Rich E-Commerce<br />
  18. 18. Wireframe:Homepage<br />
  19. 19. Wireframes<br />Book Division<br />Journals Division<br />
  20. 20. Final Design:Book Page<br />
  21. 21. Final Design<br />About Page<br />Series Page<br />
  22. 22. Backgrounds (Texturing)<br />Homepage<br />Series<br />News + Events<br />Test Division<br />
  23. 23. Next Steps<br />Launch July 2011 Involving Authors Retrospective Tagging Adding Content Mobile Optimization Constant Development (A Digital Home for the Press)<br />
  24. 24. (For the site map geeks)<br />

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