This document contains confidential information belonging to AAUM. Any disclosure of this information to unauthorized third parties would damage AAUM. AAUM retains ownership of all confidential information regardless of the media it is contained in. The document goes on to provide examples of analytics solutions and problems AAUM can address for clients in various industries including travel, logistics, finance, insurance, HR, healthcare, retail, and telecom.

1. This document contains information and data that AAUM considers confidential. Any disclosure of Confidential Information to, or use of
it by any other party (i.e., a party other than Aaum), will be damaging to AAUM. Ownership of all Confidential Information, no matter in
what media it resides, remains with AAUM.
AAUM Confidential
AAUM Research and Analytics Private Limited
01 N, 1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113
Tel +91 44 66469877 | Fax +91 44 66469877 Email: info@aaumanalytics.com | Web www.aaumanalytics.com
Your affordable, customizable and scalable advanced analytics
solutions to help you to scale your Travel business

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Your affordable, customizable and scalable advanced analytics
solutions to help you to scale your Travel business
And Many More…

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Research
data
CRM
data
FInance
data
Dept n
data
Other
private
data
Client data sources
SQL NOSQL
geniSIGHTS enterprise data warehouse
R2
R1
A2
A1
Reportingengine
Analytical engine
Analytically enriched dashboards and applications
• SQL
• Hadoop
• Hbase
• MongoDB
• DynamoDb
…
Aggregator and integrators

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Problem Statement:
• The bus travel company experiences high
variability in demand for its services.
• How can the company bring down this
variability strategically?
• Can the company lure its passengers to its
services even on lean seasons by charging
different prices?
Data required:
 Past transaction data

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Demo

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Problem Statement:
• Do all my booking agents perform well and add
value to my business?
• How do I identify those agents who do not
contribute to by business growth over time?
Data required:
 Past transaction data

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Demo

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Problem Statement:
• Who are my most loyal customers?
• How can I identify them?
• Are my most loyal customers my most
profitable customers too?
Data required:
 Past transaction data

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
Demo

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Problem Statement:
• Are the commissions I pay to my agents
channelized to provide me maximum
revenue?
• Which of my agents give me maximum
margin?
Data required:
 Past transaction data

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
Demo

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Problem Statement:
• Are my marketing campaigns targeted to the
right customers?
• Which of the customers would respond
positively to my market campaigns?
Data required:
 Marketing channel transactions data
 Demographic, Psychographic data

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The Persuadables:customers who only respond only because they were targeted
The Sure Things: customers who would have responded whether they were
targeted or not
The Lost Causes: customers who will not respond irrespective of whether or not
they are targeted
The Sleeping Dogs: customers who are less likely to respond because they were
targeted
Demo

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Data required
 Unstructured data from social media/in house data
Demo
Problem Statement:
• How do I know what my customers are
commenting on my business services through
social media channels?
• How can I quickly process my customer
feedback mails/ employee feedback mails to
understand the ambiguities in my services/firm?

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Demo

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1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113
 +91 44 66469877  +91 44 66469887  +91 44 66469877
 info@aaumanalytics.com b.rajeshkumar
AaumAnalytics http://www.youtube.com/aaumanalytics
http://www.facebook.com/AaumAnalytics  www.aaumanalytics.com
http://www.linkedin.com/company/aaum-research-and-analytics-iit-madras
Aaum Research and Analytics founded by IIT Madras
alumnus brings in extensive global business experience
working with Fortune 100 companies in North America &
Asia Pacific. Established at IIT Madras Research Park with a
focus on researching and devising sophisticated analytical
techniques to solve pressing business needs of corporations
ranging from travel & logistics, finance, insurance, HR,
health care, entertainment, FMCGs, retail, telecom.