Experience Thresholds: A Behavior Analysis Tool (IXDA- Atlanta Talk, Feb 2011)
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Experience Thresholds: A Behavior Analysis Tool (IXDA- Atlanta Talk, Feb 2011)

on

  • 1,753 views

The Experience Threshold is a behavior analysis tool designed to quickly assess user priorities and decision-making styles. ...

The Experience Threshold is a behavior analysis tool designed to quickly assess user priorities and decision-making styles.

Concept by Alisan Atvur (Oct. 2010).

Premiered on Feb 2nd, 2011 at Info Retail during the IXDA - Atlanta chapter event.

Statistics

Views

Total Views
1,753
Views on SlideShare
1,640
Embed Views
113

Actions

Likes
1
Downloads
27
Comments
0

9 Embeds 113

http://alisanatvur.com 49
http://www.atvur.org 40
http://www.atvur.com 8
http://www.linkedin.com 8
http://paper.li 3
http://www.alisanatvur.com 2
http://www.cdejager.com 1
url_unknown 1
http://atvur.squarespace.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Experience Thresholds: A Behavior Analysis Tool (IXDA- Atlanta Talk, Feb 2011) Presentation Transcript

  • 1. TalkExperience Thresholds:A Behavior Analysis ToolTWITTER QUESTIONS?alisan_atvur #atvur #ux Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 2. I’d like to introduce you toJudy, an award-winningdesigner and a revolutionaryeducator with a 40+ yearcareer. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 3. Judy’s Experience Threshold Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 4. Judy’s HomeExperience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 5. 169 Grocery Stores Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 6. Out of these 169 locations, Judy hasregularly patronized only 3 specific storesfor groceries and pharmacyprescriptions for nearly 3 decades. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 7. I wanted to know whatmotivated her decisions, so Iexplored these 3 locations. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 8. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 9. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 10. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 11. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 12. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 13. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 14. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 15. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 16. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 17. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 18. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 19. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 20. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 21. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 22. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 23. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 24. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 25. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 26. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 27. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 28. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 29. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 30. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 31. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 32. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 33. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 34. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 35. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 36. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 37. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 38. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 39. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 40. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 41. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 42. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 43. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 44. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 45. ConstantWith few exceptions, Judy purchases thesame foods and same brands quite regularly,all of which are available at all 3 locations. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 46. TheoryWhen similar (if not identical) products atsimilar price points can be purchased fromvarious providers, the service interactions willinfluence the decision. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 47. Effected IndustriesProduct Centered Service CenteredHome Improvement Air TransportationConsumer Electronics Health, Wellness and Medical ServicesGrocers Mobile Service ProvidersOil and Gas Providers Internet Service ProvidersPhysical Retail Environments Financial ServicesOnline Retail Environments Telephone Service Providers Cinemas and Theaters Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 48. PremiseAll experiences are comprised of interactions withproducts, services and people. Each interaction iseither an act of “consumption” or “use.” Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 49. Design QuestionHow can we more empirically measure howinteractions with services and productsinfluence and motivate user behavior? Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 50. Business QuestionHow can we leverage this data into creatingbetter consumer experiences and userexperiences? Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 51. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 52. methodologyExperience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 53. threshold2 the magnitude or intensity that must beexceeded for a certain reaction,phenomenon, result, or condition to occur orbe manifested : nothing happens until the signalpasses the threshold | [as adj. ] a threshold level. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 54. What is it?The Experience Threshold is a behavioranalysis tool designed to quickly assess userpriorities and decision-making styles. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 55. methodology 5 VERY SATISFYING / VERY APPROPRIATEPOSITIVE INFLUENCE 4 SATISFYING / APPROPRIATEBASELINE STANDARD 3 NOT INFLUENTIAL / NOT RELEVANT TO MY DECISIONS 2 FRUSTRATING / INAPPROPRIATENEGATIVE INFLUENCE 1 VERY FRUSTRATING / VERY INAPPROPRIATE Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 56. methodologyPrefacePrepare the following materials:1.) Identify 1-2 major experience competitors2.) Review or enhance the 28 question set3.) Identify your sample group4.) Review the 7 areas of the experience threshold Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 57. SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 58. How significant ormeaningful is the overallexperience? This data setshould correlate with the following six data sets.SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 59. How significant or Are there specific periodsmeaningful is the overall within an experience thatexperience? This data set are more or less satisfyingshould correlate with the than others? following six data sets.SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 60. How significant or Are there specific periods Are there specificmeaningful is the overall within an experience that sensory events that areexperience? This data set are more or less satisfying making an experienceshould correlate with the than others? more or less satisfying? following six data sets.SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 61. How significant or Are the interactions Are there specific periods Are there specificmeaningful is the overall between you and other within an experience that sensory events that areexperience? This data set customers making an are more or less satisfying making an experienceshould correlate with the experience more or less than others? more or less satisfying? following six data sets. satisfying?SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 62. How significant or Are the interactions Are the interactions Are there specific periods Are there specificmeaningful is the overall between you and other between you and digital within an experience that sensory events that areexperience? This data set customers making an objects or media making are more or less satisfying making an experienceshould correlate with the experience more or less an experience more or than others? more or less satisfying? following six data sets. satisfying? less satisfying?SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 63. How significant or Are the interactions Are the interactions Are the interactions Are there specific periods Are there specificmeaningful is the overall between you and other between you and digital between you and the within an experience that sensory events that areexperience? This data set customers making an objects or media making tangible environment are more or less satisfying making an experienceshould correlate with the experience more or less an experience more or making an experience than others? more or less satisfying? following six data sets. satisfying? less satisfying? more or less satisfying?SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 64. How significant or Are the interactions Are the interactions Are the interactions Are the interactions Are there specific periods Are there specificmeaningful is the overall between you and other between you and digital between you and the between you and within an experience that sensory events that areexperience? This data set customers making an objects or media making tangible environment company employees are more or less satisfying making an experienceshould correlate with the experience more or less an experience more or making an experience making an experience than others? more or less satisfying? following six data sets. satisfying? less satisfying? more or less satisfying? more or less satisfying?SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 65. GoalUnderstand how a user’s interactions withservices and products affect his/her behaviorsand decisions (including buying decisions). Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 66. methodologyStep OneRefine your question set.Each experience has unique components.Some questions may need to be modified slightly. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 67. methodology SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATE AND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONSHOW CLOSELY DID THE HOW SATISFYING IS THE HOW SATISFYING ARE OVERALL, HOW SATISFIED OVERALL, HOW SATISFIED OVERALL, HOW SATISFIED OVERALL, HOW SATISFIEDEXPERIENCE ALIGN WITH BEGINNING OF THE THE AUDITORY ARE YOU WITH THE ARE YOU WITH THE ARE YOU WITH THE ARE YOU WITH THEYOUR PERSONAL EXPERIENCE? ELEMENTS OF THIS INTERACTIONS YOU HAVE INTERACTIONS YOU HAVE INTERACTIONS YOU HAVE INTERACTIONS YOU HAVEIDENTITY? SERVICE EXPERIENCE? WITH OTHER WITH DIGITAL OBJECTS WITH THE PHYSICAL WITH AN EMPLOYEE? CUSTOMERS? OR MEDIA? ENVIRONMENT?HOW CLOSELY DID THE HOW SATISFYING IS THE HOW SATISFYING ARE HOW SATISFIED ARE YOU HOW SATISFIED ARE YOU HOW SATISFIED ARE YOU HOW SATISFIED ARE YOUEXPERIENCE REFLECT MIDDLE OF THE THE VISUAL ELEMENTS WITH THE FREQUENCY AT WITH THE FREQUENCY AT WITH THE FREQUENCY AT WITH THE FREQUENCY ATYOUR LIFESTYLE? EXPERIENCE? OF THIS SERVICE WHICH YOU COULD WHICH YOU COULD WHICH YOU COULD WHICH YOU COULD EXPERIENCE? INTERACT WITH OTHER INTERACT WITH DIGITAL INTERACT WITH THE INTERACT WITH AN CUSTOMERS? OBJECTS OR MEDIA? PHYSICAL EMPLOYEE? ENVIRONMENT?HOW PLEASING OR FUN HOW SATISFYING IS THE HOW SATISFYING ARE HOW FUN, EXCITING OR HOW FUN, EXCITING OR HOW FUN, EXCITING OR HOW FUN, EXCITING ORWAS THE EXPERIENCE? END OF THE EXPERIENCE? THE TACTILE ELEMENTS ENJOYABLE WAS IT TO ENJOYABLE WAS IT TO ENJOYABLE WAS IT TO ENJOYABLE WAS IT TO OF THIS SERVICE INTERACT WITH OTHER INTERACT WITH DIGITAL INTERACT WITH THE INTERACT WITH AN EXPERIENCE? CUSTOMERS? OBJECTS OR MEDIA? PHYSICAL EMPLOYEE? ENVIRONMENT?HOW SATISFIED ARE YOU HOW SATISFYING IS HOW SATISFYING ARE HOW EASY WAS IT TO HOW SATISFIED ARE YOU HOW SATISFIED ARE YOU HOW SATISFIED ARE YOUWITH THE PRICE OF THIS THE PROCESS OF THE OLFACTORY INTERACT WITH OTHER WITH HOW EASY IT IS TO WITH HOW EASY IT IS TO WITH HOW EASY IT IS TOEXPERIENCE? REINITIATING THIS ELEMENTS OF THIS CUSTOMERS? INTERACT WITH DIGITAL INTERACT WITH THE INTERACT WITH AN EXPERIENCE? SERVICE EXPERIENCE? OBJECTS OR MEDIA? PHYSICAL EMPLOYEE? ENVIRONMENT? Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 68. methodologyStep TwoTest your samples.Higher “n” numbers typically lead to more profiles.Consider the standard deviations to validate the mean/average experience threshold.A single facilitator, trained in intentional interviewing, isadvised. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 69. SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 70. SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 71. methodologyStep FourAssess implications of findingswith an experience architect and design strategist. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 72. methodologyThe Tao of Experience ResearchTrends, Anomalies and Observationsgive us insight about the user’s decision-making style Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 73. SIGNIFICANCE TEMPORAL SENSORY HUMAN-FELLOW HUMAN-COMPUTER HUMAN-ENVIRONMENT HUMAN-ASSOCIATEAND MEANING MOVEMENTS ELEMENTS INTERACTIONS INTERACTIONS INTERACTIONS INTERACTIONS Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 74. In closingEach interaction in a life is a gift.Design accordingly. Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 75. methodologyExperience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011
  • 76. Thank youTWITTER QUESTIONS?alisan_atvur #atvur #ux Experience Thresholds: A Behavior Analysis Tool by Alisan Atvur, Feb 2011