Case study: APPLE INC. PGPM + MBA (UoM) BY: Aatmiki Singh Sushil Kumar Gupta Sushminder Singh Shivam Dubey
COMPETITIVE ADVANTAGE• Design and Innovation Oriented• Greater horizontal & vertical integration• Designing from scratch to finish bundled with application and peripherals.• “Plug & play” solutions• R&D oriented• Ease of use
PC INDUSTRY: SWOT ANALYSIS Strengths: Brand awareness/ Halo Weaknesses: Heavy invest in effect from i-pod to PC, Research, Not a lean Operation Product Differentiation, Management, Not Completely Complete package of Independent Hardware & Software Opportunities: Taking Threats: New Technology, Microsoft head-on with its Volatile Customers, image, Taking advantage of Competition-Google, Low the MAC-OS, The i-pod-i-tunes market share combo
SUSTAINABLE COMPETITIVE POSITION• Differentiated itself from • US Market Share innovation and design.• Should adapt and offer new service to keep itself one-up from competition.• As, Innovation plays a dominant role in the competitive dynamics, here Apple is able to leverage its skills.
APPLE VS SAMSUNGETHICAL PERSPECTIVE CUSTOMER`S PERSPECTIVE• 8 Patent infringement • Pricing and Features of• Code of business Samsung conduct to all its • Design, Status and operation including Convenience of Apple those overseas • Emotions > Logic for• Intellectual Property Customers