Trade o’ Sports B-Plan


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  • Ardent sports and fantasy sports fansCurrently sports in India is very one-sided with no medium for fans to voice their opinion. And every fan has an opinion!Came in play during the IPL auction when the fans were left groaning after no team picking a cricket legend who was also the 4th highest run getter in last season!This sparked us into thinking for a market for sports fans – and that’s when Trade O’ Sports was bornWe are trying to democratize the fantasy gaming industry by making it more interactive and more social!
  • Current Market Problem: Current fantasy sports market in India is like a black box – with one-sided user interaction with the platform.
  • Current Market Problem: Current fantasy sports market in India is like a black box – with one-sided user interaction with the platform.
  • Trade o’ Sports B-Plan

    1. 1. Co-FoundersAatif Ahmed Misbah (HBS Class of 2011)Arindam Mukherjee (HBS Class of 2011) Founded: January, 2011 URL:
    2. 2. Think India…think cricket crazy fans
    3. 3. …a fast growing online sports community in India Total Active Internet user base 63 Million • Internet penetration CAGR Active Internet Users ~ 46% 46 Million • Our target segment (18- 35yrs) is the core group 18-35 years 28 Million • Online Gaming market set to grow at CAGR ~ 36% Sports Fans • Commercialization of sports- 22 Million popularity of IPL Data Source: I-Cube 2009-’10 Report
    4. 4. .. And no fantasy game that gives voice to the fans USER USER USER Fantasy Sports Platform ADsThe current fantasy games in the market do not havesocial interaction between the fans
    5. 5. That’s where Trade O’ Sports comes in… … Stock market for sports fans!
    6. 6. Stock Trading + Fantasy Sports=Trade O’ SportsStock: S. Tendulkar Popular stock: fully Users buy/sell stock by Tendulkar hits a Market prices increase:Symbol: STE subscribed during IPO feeding in desired quantity century, thus increasing his high demand stockIssue Qty: 60K and enters the stock and offer price. Track match earnings and chancesIssue Price: T$ 56.50 market to be traded on the stocks in their Sportfolio of higher dividends for the floor users holding his stockIPO issue price based onhistorical performance Net Worth : T$ 1486745.56 Overall Rank : 12 League Rank :2 Snapshot of a user’s Sportfolio Investments : T$ 946745.56 Cash Remaining : T$ 540000.00 Trader Level :
    7. 7. … A multi-sided platform, allowing sports fans to voice their opinions in an objective way … USER USER USER Trade O’ Sports Platform Affiliate Commercial Partners brands Sports Franchisees …to deliver a richer experience of a community’s engagement in a fantasy game
    8. 8. … which gives us some barriers to entry• Flexible platform: The concept can be extended to other sports and even Bollywood• First Mover’s advantage: – Direct network effects – Indirect network effects
    9. 9. And here’s how we make money…• Ad Revenue: – Number of pages/visit: ~ 8.5 pages/visit – Avg. time spent on the site : ~9mins/user – Target audience (18-35 years) is the core target for brands• Affiliates: – Users redeem their fantasy earnings for discounted products with our affiliate partners – Letters of intent from Flipkart (India’s and (a Future Group company)• Player analytics for targeted marketing solutions: – Data on a player’s popularity index amongst fans – Can be used by sports franchisees and commercial brands with these players as ambassadors Data Source: Trade O’ Sports test phase results (Feb 19-Apr 2)
    10. 10. Competitive advantage: community interaction and platform flexibility High Fan community interaction Medium Low Low Medium High Platform flexibility
    11. 11. …and the numbers look encouragingKey Assumptions:• Active users: 20%• Avg. pages/visit: 6• User growth rate Months Growth 1-4 30% 5-12 50% 13-24 10% 25-36 10%
    12. 12. Although, what keeps us awake at night… Risks • Year round activity: ~30 weeks of cricket in a year • User retention for every season • User engagement: ~25% visited every day Mitigation Plan: – Diversify into soccer and Bollywood – Develop a micro-community model – Include casual gaming on the platform
    13. 13. But, the team’s passion is high… Aatif Arindam Rayman Sayantan AnirudhaMumbai Indians Kolkata Knight Punjab KXI Kolkata Knight Chennai Supersupporter Riders supporter supporter Riders supporter Kings supporterWorked at P&G Worked at P&GGold medalist & Successful start-up Coding GOD on Needs his regular Gaming & codingfinalist in Physics & experience! campus at IIT dose of coding rules his life at IITMaths OlympiadAdvisors:- Prof. Janet Kraus (Entrepreneurship Unit, Harvard Business School)- Prof. Joshua Coval (Finance Unit, Harvard Business School)- Alok Kejriwal (Founder, Games2Win)
    14. 14. And the early users loved us…Current Status:• 547 users in test phase (World Cup season)• Feedback: 9/10 would recommend us to others• Avg. time spent on site: ~10 mins; Pages/visit: ~8• Social engagement features in development for the IPL seasonFunding Requirement:• Seeking: $50,000 (12 month sustainability)• Funds to be used for: – Hiring of 2 Application developers – Product development: FB and mobile apps – Marketing
    15. 15. In summary, we’re here to…• Pitch for Trade O’ Sports…• A fantasy sports stock market for India as the target market.• The test phase was a success and now…• We seek funding to achieve our next milestone of getting 10,000 active users..• And more importantly, your feedback to improve our offering.
    16. 16. Appendix
    17. 17. Consumer Survey
    18. 18. Our Performance• Total Registered users: 550• Page Views: 57,577• Pages/visit: 8.21• Avg. time spent on the website: 10:11 mins• Visits from India: 5,923 (84% of the total visits)• Traffic from 45 cities: 82% from top 5 cities• Highest Alexa Rank: 59,000 (in 3 weeks)• FB fans: 131
    19. 19. P&LKey Assumptions: Months Growth Breakeven Analysis• Active users: 20% 1-4 30% Time to breakeven 24 mo.• Avg. pages/visit: 6 5-12 50% Maximum capital need $50,000• User growth rate 13-24 10% Users to breakeven 1,000,000 25-36 10%
    20. 20. Profile of Co-foundersArindam Mukherjee: Currently an EC student at Harvard BusinessSchool. Worked at P&G prior to HBS, as the Operations Manager of thefirst Pampers production unit in India. Co-founded Green Hat Ventures, astart-up in the online education space which was voted among the top 35Hottest Start-ups by TATA NEN in 2008. Bachelors and Masters degree inIndustrial Engineering from Indian Institute of TechnologyKharagpur, where he was the Vice-President of the Students’ Association.Aatif Ahmed Misbah: Currently an EC student at Harvard BusinessSchool. Prior to HBS he worked in P&G Japan as a Scientist in the GlobalHair Conditioning design team. Bachelors in Chemical Engineering fromIndian Institute of Technology Bombay, where he was the InstituteTechnical Nominee for the Students Association and was awardedTechnology Citation for exceptional contribution to students community.
    21. 21. Product designSportfolio: Trading Floor: Tells you the net worth, and your ranking Casual games to keep ‘em busy Your holding of stocks to trade Ticker to keep ‘em informed The top gainers/losers in a week NEW! List of all player IPO Page: stocks Traded/ IPOed Your profile for adding friends & tracking performance
    22. 22. Product Timeline