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E-mail Marketing Software Requirements Transaction Flow Monitor Test & Roll Communicate Target Subscribe
1 .Subscribe <ul><li>Registration  </li></ul>B. User Preferences
<ul><li>Event Logging Tags   </li></ul>B. Segmentation 2. Target
C. List Management   2. Target D. User Profile
A. Customization & Domain Preview   3. Communicate Templates/CSS
A. Customization 3. Communicate Email Provider Preview
A. Customization 3. Communicate SNS / Forward Link Embed
B. Split Test   4. Test & Roll A. Spam & Bounce Test
C. Scheduling  D. Auto-responders 4. Test & Roll
A. Campaign Statistics 5. Monitor
1. Top Email Providers  5. Monitor 2. Inbox Monitoring 3. SNS Shares 4. Forwarded Emails 5. Opt Out 6. Auto responder Stat...
<ul><li>Maximize opportunity for monetization </li></ul><ul><li>Serve relevant ad content to specific target markets </li>...
Email Marketers Creation of  Fields Integration of User Preferences Creation of Micro site Event Logging Tags Segmentation...
Email Marketers Forward Function Spam Test Split Test multiple multiple 2 samples only Auto responders Segmentations Campa...
$495 per campaign’ 12 months maintenance period 22,639Php  $ 8.50 CPM 353.94Php 3,539Php $5 fixed rate $0.01 per recipient...
Email Marketers 1.  Hosted Yes Software & download license only Yes Yes Hosting through partner Software download only 2. ...
Email Marketers <ul><li>Manage  </li></ul><ul><li>Subscriber  </li></ul><ul><li>List </li></ul>Yes Yes Yes Yes Yes 9.  Man...
Email Marketers <ul><li>Volume </li></ul><ul><li>Discounts </li></ul><ul><li>Available </li></ul>N/A N/A Yes N/A N/A <ul><...
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Email software vendors.

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Evaluation of the different Email Software Vendors. Thanks to April.

Published in: Technology, Business
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  • The cycle/flow of email marketing transactions which consists of: Subscription of our recipients Targeting them through their preferences Finding ways to effectively communicate through content Testing our newsletters/email Monitoring data for optimization
  • Subscribe Registration – creation of fields for registration depending on what info we would like to acquire from subscribers User preferences – this can be latched on to a micro site to enable subscribers to update their profile anytime. Opt in/out and edit profile preferences should always be available
  • Target: Event logging Tags – this would help in determine how subscribers interact with the mail we’ve sent Segmentation – this would help narrow down on a segment based on demographics, user behavior and preferences
  • Target: c. List Management – This would enable us to view and manage the contact list by filtering common field/s We can determine subscriber trends through this. Interests, usual time of opt in/outs etc. D. User Profile - it is also important that we are able to zero in on each user as well (will be discussed when “top influencers in SNS” is tackled)
  • Communicate Customization &amp; Domain preview - it is important that we are not limited to templates being provided but for us To also have creative freedom for a more distinct feel (branding) Aside from this, we must also be aware that there are parameters being set by different mail domain clients And we should check if there are broken rules. Ex Gmail &amp; Outlook does now show some CSS styles.
  • Communicate Customization &amp; Domain preview - it is important that we are not limited to templates being provided but for us To also have creative freedom for a more distinct feel (branding) Aside from this, we must also be aware that there are parameters being set by different mail domain clients And we should check if there are broken rules. Ex Gmail &amp; Outlook does now show some CSS styles.
  • Communicate Customization &amp; Domain preview - it is important that we are not limited to templates being provided but for us To also have creative freedom for a more distinct feel (branding) Aside from this, we must also be aware that there are parameters being set by different mail domain clients And we should check if there are broken rules. Ex Gmail &amp; Outlook does now show some CSS styles.
  • Test Split test - this allows us to test the effectiveness of the campaign by sending different versions of it to parts of the list Allowing multiple split tests (more than 2 versions tested) is more advantageous in our end for a wider scope. B. Spam &amp; Bounce Test - this determines if our content has spam indicator and how many spam rules are broken. Bounce test also help us determine if subscribers are using valid emails.
  • Communicate D. Scheduling – this should be easily automated and delivery preferences should also be taken into consideration such as Enabling event logging tags (tracking), ticking the schedule and even notifying the sender once it has all been delivered E. Auto-responders – are mail automated to be sent depending upon subscriber action. This will help us in promoting Subscriber engagement through sending relevant emails.
  • Monitor Campaign Statistics – we need to see the overall performance of the campaign from the date it started until it was finished and how responsive the recipients were. From info derived from event logging tags like number of opens, clicks, subscribes &amp; unsubscribe. This would help us analyze the data and optimized our next campaign procedures.
  • Monitor B. Functionalities Top Domains - would help us analyze which domains are being widely used and if we are encountering problems with other domains as well. (goes hand in hand with domain preview) Inbox Monitoring - this would give use detailed view of where exactly in our subscriber’s mail account folder is our newsletter being sent SNS Shares – this would help us decide which of our contents are being widely shared, which SNS users are mostly using for sharing and which users are out top unfluencers Forward emails – determining which emails are being widely forwarded and which ones trigger churn (opt-out) Split test - determine which campaign mail content sample gets more response/effectivity Auto-responders – this would enable us to determine the trends of most of our subscribers (ex. After receiving follow up mail 2x we are marked as spam by most users) Event tags –this would give us a clinical way of how users behave without influencing them by determining their actions towards our emails Time optimization - would give us insights on when recipients are more responsive and we can choose to send emails to them at this time.
  • Monitor B. Functionalities Top Domains - would help us analyze which domains are being widely used and if we are encountering problems with other domains as well. (goes hand in hand with domain preview) Inbox Monitoring - this would give use detailed view of where exactly in our subscriber’s mail account folder is our newsletter being sent SNS Shares – this would help us decide which of our contents are being widely shared, which SNS users are mostly using for sharing and which users are out top unfluencers Forward emails – determining which emails are being widely forwarded and which ones trigger churn (opt-out) Split test - determine which campaign mail content sample gets more response/effectivity Auto-responders – this would enable us to determine the trends of most of our subscribers (ex. After receiving follow up mail 2x we are marked as spam by most users) Event tags –this would give us a clinical way of how users behave without influencing them by determining their actions towards our emails Time optimization - would give us insights on when recipients are more responsive and we can choose to send emails to them at this time.
  • Transcript of "Email software vendors."

    1. 1. E-mail Marketing Software Requirements Transaction Flow Monitor Test & Roll Communicate Target Subscribe
    2. 2. 1 .Subscribe <ul><li>Registration </li></ul>B. User Preferences
    3. 3. <ul><li>Event Logging Tags </li></ul>B. Segmentation 2. Target
    4. 4. C. List Management 2. Target D. User Profile
    5. 5. A. Customization & Domain Preview 3. Communicate Templates/CSS
    6. 6. A. Customization 3. Communicate Email Provider Preview
    7. 7. A. Customization 3. Communicate SNS / Forward Link Embed
    8. 8. B. Split Test 4. Test & Roll A. Spam & Bounce Test
    9. 9. C. Scheduling D. Auto-responders 4. Test & Roll
    10. 10. A. Campaign Statistics 5. Monitor
    11. 11. 1. Top Email Providers 5. Monitor 2. Inbox Monitoring 3. SNS Shares 4. Forwarded Emails 5. Opt Out 6. Auto responder Statistics 7. Event Tags Reports on top email providers being used Tracks how many recipients have opted-out Tracks how many times the newsletter is being forwarded Determine trends of our subscribers after receiving follow up mail Tracks user behavior through interaction with email functions Tracks which SNS is used for sharing content Determines folder where mail is sent 8. Time Optimization Determine responsiveness of recipients on a given time/day 9. Suppression List Consists of recipients who marked email as spam, opted out who will be taken out of the subscriber list.
    12. 12. <ul><li>Maximize opportunity for monetization </li></ul><ul><li>Serve relevant ad content to specific target markets </li></ul><ul><li>Monitor ad response, lead generation </li></ul>Targeted Ad Selling
    13. 13. Email Marketers Creation of Fields Integration of User Preferences Creation of Micro site Event Logging Tags Segmentations User Profiles List Management Email Templates Email Provider Preview Link Embed CSS Design Upload SNS Share Function
    14. 14. Email Marketers Forward Function Spam Test Split Test multiple multiple 2 samples only Auto responders Segmentations Campaign Statistics Top Email Provider SNS share stats Forward emails & Opt-out reports Auto responder stats Inbox Monitoring Event Tags stats
    15. 15. $495 per campaign’ 12 months maintenance period 22,639Php $ 8.50 CPM 353.94Php 3,539Php $5 fixed rate $0.01 per recipient 4,829Php Dell, Siemens, Shell, Kraft, Vodafone, Monster.com, Chevron, Intel, GE, NASA BBC Worldwide, Honda, Paypal, Techsmith, PUMA, Redbull, ToysRus Nike, Facebook, WWF, Hewlett-Packard, Intel, Apple, Xero, Myspace, Twitter Price Rate in Peso (10,000 recipients) Clients Email Marketers Time Optimization Suppression List Targeted Ad Selling
    16. 16. Email Marketers 1. Hosted Yes Software & download license only Yes Yes Hosting through partner Software download only 2. OS N/A Windows or Linux N/A Windows or Linux Linux <ul><li>Web Server </li></ul>N/A ISS 6.0 or Apache N/A ISS 6.0 or Apache Apache 4. PHP/Others N/A PHP 5.1.3 or above N/A Python 2.x for Windows or JDK 6 PHP 4.3.X or higher <ul><li>Database </li></ul>N/A My SQL 4.1.1 or above N/A My SQL 5.0x with Python My SQL 4.0 or above 6. Create Emails Yes Yes Yes Yes Yes <ul><li>Available </li></ul><ul><li>Templates </li></ul>Yes Yes Yes Yes Yes
    17. 17. Email Marketers <ul><li>Manage </li></ul><ul><li>Subscriber </li></ul><ul><li>List </li></ul>Yes Yes Yes Yes Yes 9. Manage Bounce List Yes Yes Yes Unknown Yes 10. Reports Yes Yes Yes Yes Yes 11. Email Authentication Unknown Unknown Yes Unknown Unknown <ul><li>Basic </li></ul><ul><li>Pricing Scheme </li></ul><ul><li>for Hosting </li></ul>$12.50 Per Thousand Impressions N/A $ 0.01 per recipient and $5 delivery rate N/A N/A 13 . Fixed Cost N/A N/A $5 N/A N/A 14. Variable Cost N/A N/A $ 0.01 N/A N/A
    18. 18. Email Marketers <ul><li>Volume </li></ul><ul><li>Discounts </li></ul><ul><li>Available </li></ul>N/A N/A Yes N/A N/A <ul><li>Other </li></ul><ul><li>Hosting </li></ul><ul><li>Features </li></ul>Bandwidth included in cost/ Email blacklist management Yes Bandwidth included in cost/ Email blacklist management Bandwidth included in cost/ Email blacklist management N/A 17. Pricing Scheme for Software only N/A Per User N/A Open Source Open Source <ul><li>Fixed Cost </li></ul>N/A See table N/A Open Source Open Source 19. Other Cost N/A Hosting N/A Hosting Hosting 20. Other concerns if not hosted N/A Bandwidth/ email blacklist management/ SMTP set up N/A Bandwidth/ email blacklist management/ SMTP set up Bandwidth/ email blacklist management/ SMTP set up 21. Can be integrated with Web Analytics Yes Yes Yes Unknown Unknown

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